Snapchat Ads

Your Snapchat Ads Agency: Reach Gen Z

22 million French users use Snapchat every day, with 72% aged 13-24. EdgeAngel helps you captivate this audience with immersive formats: Story Ads, AR Lenses and Collection Ads.

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Capture Gen Z attention with innovative formats

Snapchat isn't just a social network, it's an intimate and creative communication platform. Our approach combines cultural understanding and technical excellence to transform this audience into customers.

Exclusive audience 72% of users are under 25. A generation hard to reach elsewhere.

Unique AR formats Lenses generate 10x more engagement than classic formats.

Competitive CPMs Often cheaper than Meta on young targets.

Advanced tracking CAPI + Pixel for reliable measurement despite iOS constraints.

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Campaigns Snapchat Ads

LIVE

Ad Format

Swipe-Up

Views

CPV

Story Ads

Full Screen Video

4.2%

142K

€0.02

Collection

Catalog Sales

3.8%

89K

€0.03

AR Lens

Nos Certifications

They trust us

Our Snapchat Ads Services

01 / 03

01
Gen Z Strategy & Young Audiences

Snapchat reaches 22 million French users daily, 72% of whom are under 25. A unique and engaged audience.
- Precise demographic targeting: Reach 13-34 year olds with unmatched precision on interests and behaviors.
- Full-Funnel Strategy: From awareness (Story Ads) to conversion (Collection Ads), we build journeys adapted to Snapchat behavior.
- Mature audience exclusion: Reach young consumers where they're actually active, before Instagram and TikTok.
- Gen Z Insight: Our team decodes trends and cultural codes for creatives that resonate.
02
Immersive Formats & AR Lenses

Snapchat is the pioneer of advertising augmented reality. Leverage these high-engagement formats.
- Sponsored AR Lenses: Creation of interactive filters that generate up to 10x more engagement than classic formats.
- Story Ads: Full-screen video sequences inserted into Discover content to maximize impact.
- Collection Ads: Native shopping formats with integrated catalog for e-commerce.
- Creative Ads for Spotlight: Appear in the discovery feed with authentic content.
03
Tracking & Conversion

Advanced measurement to prove ROI despite iOS constraints.
- Snap Pixel & CAPI: Dual browser + server implementation to maximize signal quality.
- Advanced Attribution: View-through and swipe-up conversion tracking with dark conversion modeling.
- E-commerce Integration: Connection with Shopify, WooCommerce and product catalogs for Dynamic Ads.
- Incremental Tests: Measurement of real impact via Conversion Lift and causal analyses.

Gen Z Strategy & Young Audiences

Snapchat reaches 22 million French users daily, 72% of whom are under 25. A unique and engaged audience.

Precise demographic targeting: Reach 13-34 year olds with unmatched precision on interests and behaviors.
Full-Funnel Strategy: From awareness (Story Ads) to conversion (Collection Ads), we build journeys adapted to Snapchat behavior.
Mature audience exclusion: Reach young consumers where they're actually active, before Instagram and TikTok.
Gen Z Insight: Our team decodes trends and cultural codes for creatives that resonate.

01.

AI, Data & Marketing
Expertise

Essential for driving and optimizing marketing, maximizing performance, and limiting regulatory risks.

02.

Premium
Consultants

Responsive, proactive with solid and proven expertise in AI & digital marketing data (and we're nice!).

03.

Personalized
Collaboration

EdgeAngel adapts to your organization for a tailor-made and efficient collaboration.

Your Snapchat Ads experts

A team that masters Gen Z codes and immersive formats

Alice Latil

Consultante Creative & Stratégie de Contenus

Alice accompagne les clients EdgeAngel du e-commerce et de la génération de leads. Experte en Social Ads, elle combine son savoir-faire technique à une fibre créative pour élaborer des briefs créatifs percutants et des campagnes ultra-performantes. Elle est la garante de votre stratégie créative pour maximiser votre impact publicitaire.
Léa Garmendia

Responsable du Pôle Digital Growth & Directrice Conseil

En tant que lead de l'unité trafic management, Léa orchestre les stratégies d'acquisition payante pour l'ensemble des clients EdgeAngel. Son expertise en Facebook Ads, alliée à sa vision stratégique, offre une direction conseil clé pour mener à bien le dispositif marketing de nos clients, en ligne et hors ligne. Elle assure la cohérence de votre stratégie globale.

Ready to accelerate your growth?

Let's discuss your data and marketing challenges. We'll respond within 24 hours.

Paul Schmitt

Consulting Director

"Our goal is to make your data actionable to generate concrete value, quickly."

Nos notes d'experts sur le sujet

Note d'expert

Server-side tagging avec Google Tag Manager

Qu'est ce que GTM Server-side ? Comment s’intègre le Server-Side Tagging dans votre dispositif de collecte ? Quels sont concrètement les avantages et les limites actuelles ?

Lire la note →

Note d'expert

Google Consent Mode v2 : quelles nouveautés et quelles actions à mener ?

Google Consent Mode v2 est disponible : quelles fonctionnalités (ad_user_data, ad_personalization, Basic et Advanced Consent Mode) pour Google Ads et Google Analytics.

Lire la note →

Note d'expert

Link Tracking Protection d'Apple sur iOS 17 et Safari 17 : quels impacts sur le tracking ?

Comment la Link Tracking Protection d'Apple dans iOS 17 et Safari 17 impacte le suivi des liens et les stratégies marketing. Quels paramètres affectés, quelles adaptations des acteurs publicitaires, et quelles recommandations pour optimiser vos campagnes.

Lire la note →

Questions?

Is Snapchat Ads relevant for my business?

If your target is under 35 years old, the answer is probably yes. Snapchat reaches 22 million French users daily, 72% of whom are between 13 and 24 years old. It's often the only way to reach this audience with competitive CPMs. For retail, fashion, beauty, gaming or young talent recruitment, it's an essential lever.

How do advertising AR Lenses work?

Sponsored Lenses are augmented reality filters that users can use to modify their selfies or environment. Users play on average 30 seconds with a Lens (vs 3 seconds for a video ad). Engagement is massive, and organic sharing multiplies reach. We work with partner AR studios to create memorable experiences.

What budget is needed for Snapchat Ads?

CPMs are generally cheaper than Meta for young audiences. We recommend a minimum of €2,000/month to have enough volume and exit the learning phase. AR formats (Lenses) require additional creative budget but often generate higher ROI.

How do you handle post-iOS14 tracking?

Like Meta, the classic Snap Pixel loses signal. We systematically implement the Conversions API (CAPI) via sGTM to send server-side events. This significantly improves attribution quality and allows bidding algorithms to remain performant.

Snapchat vs TikTok: what's the difference?

TikTok is a discovery engine (viral content), Snapchat is a private communication tool between friends. Engagement is different: Snapchat generates more swipe-ups and private shares, TikTok more views and awareness. For direct conversion, Snapchat often performs better. Ideally, combine both.

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Experts notes

Snapchat Ads