SEA is moving fast: AI is redrawing search results, the way people look for your products and services, and it opens up new ways of running marketing campaigns.
We help you take that step: your data and your business knowledge connected to your campaigns, the right signals sent to Google Ads and Microsoft Ads alike, and day to day management run with you.
Partner Premier 
Microsoft Ads EdgeAngel is a data marketing and AI agency, and an independent consultancy. We take on the full management of your Google Ads and Microsoft Ads campaigns, or we work alongside your in-house teams and your agency.
Where the change comes from
Revenue · June 2026 against May 2026
The total barely moves, up 4.5%. It hides two movements in opposite directions: France gains 10,185 EUR while Spain loses 5,548. Without the breakdown, you would call it a flat month.
A breakdown tells you where to look. It proves no cause. real data, consolidated in Capture, client anonymised
Our approach
A SEA account that performs rests on an advanced technical layer, one that connects the platforms to your context and to your results. That is what makes it possible to analyse, to steer the account precisely and to arbitrate budgets: our senior consultants are there to do that work with you.
Your conversions teach the algorithms what to go after. We make them complete and faithful to your business.
We push your margin, your share of new customers and the value observed over time all the way into the campaigns. Your decisions are based on real profit.
Search, Shopping, Performance Max, Demand Gen, YouTube, the AI layers inside Search, and Microsoft Ads alongside. The setup is reviewed at the pace of the signals, not at the pace of monthly reporting.
Our consultants map each campaign type to the objective it serves: generating demand, winning new customers, improving profitability.
You know who works on your account, and you talk directly to the consultants who run it.
Our tooling
Extracting, consolidating and formatting eats the time that should go into understanding. We took that work out of the way, for our clients and for ourselves.
01
Ad platforms, analytics, CRM and business data in a single warehouse, fed daily by our Capture solution. Data that is clean and comparable, across every channel.
02
Every metric and every subtlety of calculation is written into a semantic layer. That is what an AI agent reads before answering, and that is what separates a report that is right from a report that looks right.
03
Our analysis methods are encoded and repeatable, so the agent applies our methodology rather than its own. A monthly review takes minutes instead of a day, and the time saved goes into the analysis.
An example
When a number moves, the first question is not why, it is what. We break the gap between two periods into exact contributions: what comes from volume, what comes from the conversion rate, what comes from the mix between channels, markets or segments. The contributions add up exactly to the observed gap, with no unexplained residual.
You then know where to investigate, and you adjust within days rather than at the end of the month.
A breakdown proves no cause. It tells you where to look. To establish that a channel creates value, you need an incrementality measurement, and that is another exercise.
The signals that feed our analyses are the ones we push back to the platforms: margin by product, new customer against existing customer, value observed over time, conversions that happen off site such as a call, a store visit or a sign-off in the CRM.
A bidding strategy can only aim at what it is shown. An account that sends a purchase without its margin is asking Google to optimise revenue, and it gets exactly that. In the accounts we audit, this is the most profitable lever and the least often worked on.
Our method
Every engagement starts with a structural diagnosis, not a template. Our process builds solid foundations before optimising.
More about the agencyFull audit of your accounts, tracking, and business data. A structural diagnosis that identifies the real performance drivers.
Campaign structuring, audiences, and bid objectives aligned with your business model.
Dedicated senior consultants. Continuous optimization of bids, creative assets, and algorithmic signal quality.
Clear reporting on business metrics. Incrementality measurement to validate the value created by each euro invested.
We can handle full management, one-off audits, or coaching/support for your internal teams and/or agency.
Partnerships
Google reserves Premier Partner status for a limited share of its partners in each country, on criteria of managed spend, team certifications and performance of the accounts under management.
What it brings us concretely: a dedicated contact at Google, access to features in beta before their general release, and regular briefings on product changes. We pass that on to our clients by testing early, on scopes that are framed.
Those criteria are about the agency itself. To judge what it will achieve for you, look at its documented client cases and at the way it explains its results.
Resources
Testimonials
Since the deployment of Capture by EdgeAngel, our SEO team has significantly improved reporting quality and opportunity analysis: the reports are highly performant, with very advanced granularity (+30 million rows in the dataset) and complete team adoption.
Karim Elmlih Head of Organic Acquisition – Growth Qonto
Partners since 2018 on our tracking and privacy challenges (Piano, sGTM, GDPR), EdgeAngel combines sharp technical expertise with rigor. An essential extension of our team to secure and accelerate our complex data projects.
CĂ©dric Tamboise Group Digital & e-Commerce Director Kiloutou
Since 2021, EdgeAngel has been securing our Web & App tracking. Their advanced technical expertise has enabled us to regain full control of our data to effectively drive the evolution of our digital ecosystems.
François Charlet Communication and Digital Marketing Citeo
With the Capture solution for our reporting and the quality of consultants, our performance reviews have become ultra-clear and relevant. This allows us to manage daily activities and gives us the means to achieve our goals.
Mathias Pestre-Mazieres CEO Blue Horse Group
An acquisition strategy that perfectly secured our high season. Thanks to fine-tuned management of the Google / Meta complementarity, we were able to scale our volumes with controlled profitability.
Lydie Castagnet Marketing & Communication Director Forge Adour
EdgeAngel is not limited to media buying, they give meaning to numbers. They were able to detect weak signals in our data to transform our acquisition and unlock new performance levers.
Valentine Soulès E-commerce Manager Golf One 64
Our solution
Connect your tools to each other and feed your AI and agentic workflows with your data and your business context. Capture augments your existing infrastructure and makes it more efficient: you remain the owner of the tools and the data.
The agency
Hubs in Paris, Bordeaux and Barcelona. You know who works on your account, and you talk directly to the consultants who run it.
FAQ
Most SEA agencies focus on bid management and surface-level campaign optimization.
At EdgeAngel, we consider SEA as a data-driven acquisition ecosystem, at the intersection of technology, business strategy, and data. Our approach is built on three inseparable pillars:
This holistic vision allows breaking through classic performance ceilings and transforming SEA into a profit lever, not just a volume driver.
Optimizing an SEA account solely on global ROAS can be misleading. This type of management often favors overexposure to existing customers or conversions that would have happened naturally.
We implement advanced bidding strategies based on:
Through dedicated tests (Causal Impact, Geo-lift), we answer a key question: "What is the value truly created by this advertising budget, beyond standard attribution?". This approach allows allocating SEA investments where they generate net profit.
Signal loss due to adblockers, Safari ITP, and the progressive end of third-party cookies is today one of the main bottlenecks for SEA campaign performance.
A GTM Server-Side implementation allows:
Combined with Consent Mode and advanced conversions, server-side is the fuel that allows Google algorithms to operate effectively in a privacy-first environment.
Performance Max and Shopping are only "black boxes" when the signals sent to algorithms are poor or poorly structured. Our role is to take back control.
We intervene on several key levers:
By combining data, feeds, and creative, we steer algorithms towards your best conversion opportunities instead of letting them run blindly.
We treat SEA and SEO as a single search territory, not as silos. Specifically, we jointly analyze paid and organic performance to identify overlap zones.
Our approach:
Our conviction: SEA and SEO are not in competition. Coordinated coverage strengthens presence across the entire search journey, from informational to transactional queries.
The product feed is the foundation of any Shopping and Performance Max strategy. A poorly structured feed mechanically limits visibility and relevance of the ads served by Google.
Shopping algorithms can only recommend what they understand. If your titles are truncated, attributes incomplete, or categories poorly mapped, your products are invisible on the most profitable queries. We optimize every dimension of the feed:
This is foundational work, often underestimated, but it's what separates a catalog that runs profitably from one that burns budget.
Our model adapts to your maturity and needs. We don't believe in captive 12-month contracts with no exit clause.
Three engagement formats:
In all cases: full access to accounts, shared reporting, and freedom to leave if results don't meet expectations. We retain clients through value created, not through contracts.
Get in touch
A first call to understand your context, and tell you what is feasible and under which conditions.
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Or call us directly: +33 1 84 16 42 20
Paul Schmitt
Consulting Director
"Our goal is to make your data actionable to generate concrete value, quickly."
The team