Data & Performance Oriented
SEA Agency

Most SEA agencies focus on bid management, keyword buying, and superficial campaign optimization.

At EdgeAngel, we consider SEA as a data-driven acquisition ecosystem, at the intersection of technology, creativity, and business strategy.
Our approach is based on three inseparable pillars:
technology, with reliable data feeds, advanced tracking, and server-side to guarantee signal quality,
creativity, essential to feed algorithms with truly differentiating assets,
business strategy, with management centered on value, margin, and real growth.

This global vision allows exceeding classic performance ceilings and transforming SEA into a profit lever, not just volume.

Performance Max and Google Shopping are only “black boxes” when signals sent to algorithms are poor or poorly structured. Our role is precisely to take back control of these automated campaigns.

We intervene on several key levers:
quality of first-party audiences and signals sent to Google,
advanced product feed optimization, the true raw material of Shopping and PMax,
creativity, with continuous production and renewal of assets (images, videos, messages), to guide AI towards the most profitable audiences.

By combining data, feeds, and creative, we guide algorithms towards your best conversion opportunities instead of letting them run blindly.

Optimizing an SEA account solely on a global ROAS can be misleading. This type of management often favors overexposure to existing customers or conversions that would have happened naturally.

We implement advanced management strategies based on:
actual gross margin,
new customer acquisition,
and campaign incrementality measurement.

Thanks to dedicated tests (Causal Impact, Geo-lift), we answer a key question: “What is the value truly created by this ad budget, beyond standard attribution?”.
This approach allows allocating SEA investments where they generate net profit, and not simply apparent revenue.

The product feed is the foundation of any Google Shopping and Performance Max strategy. A poorly structured feed naturally limits visibility, ad relevance, and the ability of algorithms to position well on high-intent queries.

We audit and optimize your feeds on all key dimensions:
titles, descriptions, and categories,
missing or poorly filled attributes,
consistency between product data, landing pages, and search intents.

This optimization, carried out via specialized tools or directly at the source, improves traffic quality, conversion rate, and overall profitability of SEA campaigns.

Signal loss due to adblockers, ITP, and the progressive end of third-party cookies is today one of the main brakes on SEA campaign performance.

A GTM Server-Side implementation allows to:
make data collection reliable,
send enriched conversions directly to platform APIs,
improve performance of automated bidding strategies.

Combined with Consent Mode and advanced conversions, server-side provides algorithms with the necessary fuel to function efficiently in a privacy-first environment.

We do not treat SEA and SEO as separate silos, but as a unique search territory. Our teams jointly analyze paid and organic performances to avoid unnecessary spend on queries already well covered by SEO, while protecting strategic keywords.

Conversely, SEA is used as a test lab to identify top-performing messages, intents, and keywords, lessons from which then serve to guide SEO and content strategy.
This synergy optimizes global visibility, acquisition costs, and long-term performance.

We prioritize a transparent approach aligned with your growth challenges. Our model adapts to your maturity level and needs:
setup or migration projects to overhaul structure and technology,
monthly management with remuneration indexed on media budget, accompanied by a floor ensuring team involvement,
coaching and consulting to support and upskill your internal teams.

The goal is to define together the healthiest, most sustainable, and consistent model with your acquisition strategy.