Marketing Activation
& Intelligence:
Data-Driven Decisions
Activate your data and deploy a data-driven marketing strategy in your organization. Our Data Analytics experts help you transform your data into strategic directives.
They trust us
Our Marketing Activation & Intelligence Services
Our Data Analytics experts support you in transforming your data into strategic directives: maximize your media investments and optimize the customer journey.
Dashboards & Analytics
Visualization and analysis of your data
- Custom Google Looker Studio dashboard (multi-source with BigQuery architecture)
- Power BI, Tableau, etc.
- Advanced customization of GA4 reports
- Ad hoc analyses
Data Activation (CRO & Audiences)
Activate your customer data via CDP, Reverse ETL and Marketing Automation.
- CDP & Single Customer Repository
- Reverse ETL & Data Activation
- CRO & A/B Testing
- Marketing Automation
AI-Powered Marketing
Artificial intelligence and prediction
- Conversion scoring (lead qualification evolution, LTV)
- Audience segmentation
- Audience scoring and predictive audiences
- 1st party data activation
Advanced Media Measurement
Scientifically measure the real impact of your advertising investments.
- Incremental Tests (Conversion Lift, TBR, Causal Impact)
- Marketing Mix Modeling (MMM)
- Advanced Attribution (BigQuery ML)
- iROAS Analysis
EdgeAngel also supports you on other topics
Data Foundations
- Web & App Tracking
- Modern Data Stack and Pipelines
- GDPR, Privacy and Compliance
Performance Acquisition
- SEA (Search Engine Advertising)
- Social Ads
- SEO & GEO (Search & Generative Engine Optimization)
- Marketing Studio
Data Expertise
Essential for driving and optimizing marketing, maximizing performance and limiting regulatory risks.
Premium Consultants
Responsive, proactive with solid and proven expertise in digital marketing (and we're nice!).
Personalized Collaboration
EdgeAngel adapts to your organization for a tailor-made and efficient collaboration.
Ready to accelerate your growth?
Let's discuss your data and marketing challenges. We'll respond within 24 hours.
Paul Schmitt
Consulting Director
"Our goal is to make your data actionable to generate concrete value, quickly."