Advanced Tag Management and Server-Side Tracking
Centralize your tags, improve your site performance, and strengthen your data tracking reliability with Server-Side Tagging. With Google Tag Manager and GTM Server-Side, EdgeAngel helps you regain control over your data collection in a context marked by the end of third-party cookies, the rise of blockers, and GDPR requirements.
Google Tag Manager remains the cornerstone of modern collection. With the GTM Server-Side approach, you take a step forward in terms of performance, control, and data reliability.
Web performance and client load reduction reduce JavaScript executed in the browser, improve load times, and limit the impact of third-party scripts on user experience.
Data quality and continuity partially bypass script blockers, ensure reliability of critical events (conversions, transactions, leads), and maintain a more complete view of the user journey.
Security and compliance control data flows sent to partners, apply anonymization and filtering rules, and strengthen your GDPR compliance (Consent Mode v2).
Head of Collection
GTM and sGTM expert, Mathieu designs robust and high-performance server-side tracking architectures, focused on data quality and compliance.
Data Marketing Expert
Pauline ensures alignment between marketing objectives, performance measurement and technical devices, ensuring your tracking truly serves decision making.
Speak with an EdgeAngel expert to structure a GTM & sGTM architecture adapted to your business, compliance, and performance challenges.
Consulting Director
"Our goal is to make your data actionable to generate concrete value, quickly."
To go further on collection and compliance challenges:
Server-side allows regaining control over data in a context where client-side tracking is becoming less reliable. It improves conversion quality, strengthens compliance, and prepares your marketing setup for future constraints.
Yes, provided it is correctly configured. Server-side facilitates applying consent rules, data anonymization, and controlling flows to partners.
Client-side collects directly from the browser. Server-side interposes a control layer on the server side, allowing filtering, securing, and enriching data before transmission.
Yes, because it improves the quality of signals sent to advertising platforms. This translates into better bidding strategies, more reliable attribution, and better budget profitability.
Not necessarily. The most effective approach is hybrid: keeping some tags client-side and switching critical flows to server-side to maximize impact.
A complete suite of tools to master your data