Your Data-Driven Meta Ads Agency
Accelerate your growth with Facebook Ads experts. At EdgeAngel, optimizing your campaigns relies on 3 pillars: Strategy & Media Buying, Creative Marketing, and Advanced Tracking.
At EdgeAngel, optimizing your Facebook Ads campaigns relies on a scientific and creative approach. We combine technical expertise and strategic vision to maximize your ROI.
Strategy and media buying our experts define custom action plans, aligned with your business objectives and the uniqueness of your challenges.
Creative marketing we design and test marketing/visual angles continuously to find new equations and generate growth.
Tracking expert we master the tools for precise tracking with the implementation of the Conversion API (CAPI) and offline conversion tracking.
Impact measurement We offer the implementation of incremental tests to measure the true impact of your campaigns on your business.
Traffic Management Lead
As lead of the traffic management unit, LĂ©a orchestrates paid acquisition strategies. Her expertise in Facebook Ads, combined with her strategic vision, offers key consulting direction to successfully lead our clients' marketing initiatives.
SMA / SEM Consultant
Alice supports EdgeAngel clients in e-commerce and lead generation. An expert in Social Ads, she combines her technical know-how with a creative flair to develop impactful creative briefs.
Consulting Director
Paul brings his strategic vision and experience to align media investments with the company's overall growth objectives.
Let's discuss your data and marketing challenges. We'll respond within 24 hours.
Consulting Director
"Our goal is to make your data actionable to generate concrete value, quickly."
Despite changes, Meta (Facebook & Instagram) remains an essential acquisition lever with a massive audience and powerful algorithmic targeting capabilities. The key is to adapt your strategy: high-performing creatives, simplified account structure, and robust tracking (CAPI).
CAPI allows sending conversion data directly from your server to Meta, bypassing browser blocks (third-party cookies, ITP). It is essential for maintaining the performance of optimization algorithms and measurement accuracy.
We use incrementality testing protocols (Geo-lift, Conversion Lift) and statistical methods like Causal Impact to determine what percentage of your conversions is truly generated by your campaigns, beyond what would have happened naturally.
Yes, our Marketing Lab designs creative briefs and produces high-performing visuals/videos. We continuously test new formats and angles to fight ad fatigue and improve conversion rates.
The budget depends on your objectives and your sector. However, for Meta's algorithm to work effectively, sufficient conversion volume is needed. We generally recommend a minimum media budget to exit the learning phase and obtain significant results.
Une suite complète d'outils pour maîtriser votre data