Meta Ads
Your Data-Driven Meta Ads Agency
Accelerate your growth with Facebook Ads experts. At EdgeAngel, optimizing your campaigns relies on 3 pillars: Strategy & Media Buying, Creative Marketing, and Advanced Tracking.
Accelerate your growth with Facebook Ads experts
At EdgeAngel, optimizing your Facebook Ads campaigns relies on a scientific and creative approach. We combine technical expertise and strategic vision to maximize your ROI.
Strategy and media buying our experts define custom action plans, aligned with your business objectives and the uniqueness of your challenges.
Creative marketing we design and test marketing/visual angles continuously to find new equations and generate growth.
Tracking expert we master the tools for precise tracking with the implementation of the Conversion API (CAPI) and offline conversion tracking.
Impact measurement We offer the implementation of incremental tests to measure the true impact of your campaigns on your business.
Nos Certifications
They trust us
Our Meta Ads Services
Our expertise at the service of your digital strategy to structure, analyze and activate your data effectively.
Strategy & Media Buying
Definition of custom action plans, aligned with your business objectives: acquisition, retention, or audience activation.
- Facebook Ads Strategy: Definition of a custom strategy adapted to your challenges
- Full Management: Expert management of your campaigns to maximize ROAS
- KPI Identification: Selection of relevant indicators for performance tracking
- A/B Testing: Implementation of testing protocols to continuously optimize performance
Tracking & Data Activation
Mastery of tools and data for precise tracking and reliable measurement of advertising performance.
- Conversion API (CAPI): Integration for precise and resilient tracking against cookie restrictions
- Audience Scoring: Effective segmentation to target high-value users
- Offline Conversion Tracking: Reconciliation of online and offline data
- Incremental Tests: Measurement of the real impact (uplift) of your campaigns on your business
Creation & Innovation
Design and testing of marketing/visual angles continuously to find new winning equations.
- Marketing Lab: Access to our lab for the creation and rapid testing of new creatives
- Monitoring and Expertise: Anticipation of the latest Facebook Ads features and formats
- Support/Coaching: Support for your internal teams for skills development
- Capture Marketing Performance: Analysis and reporting with our proprietary tool
AI, Data & Marketing
Expertise
Essential for driving and optimizing marketing, maximizing performance, and limiting regulatory risks.
Premium
Consultants
Responsive, proactive with solid and proven expertise in AI & digital marketing data (and we're nice!).
Personalized
Collaboration
EdgeAngel adapts to your organization for a tailor-made and efficient collaboration.
Your dedicated Meta Ads experts
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LĂ©a
Traffic Management Lead
As lead of the traffic management unit, LĂ©a orchestrates paid acquisition strategies. Her expertise in Facebook Ads, combined with her strategic vision, offers key consulting direction to successfully lead our clients' marketing initiatives.
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Alice
SMA / SEM Consultant
Alice supports EdgeAngel clients in e-commerce and lead generation. An expert in Social Ads, she combines her technical know-how with a creative flair to develop impactful creative briefs.
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Paul Schmitt
Consulting Director
Paul brings his strategic vision and experience to align media investments with the company's overall growth objectives.
Ready to accelerate your growth?
Let's discuss your data and marketing challenges. We'll respond within 24 hours.
Paul Schmitt
Consulting Director
"Our goal is to make your data actionable to generate concrete value, quickly."
Our expert notes on the subject
Any questions?
Despite changes, Meta (Facebook & Instagram) remains an essential acquisition lever with a massive audience and powerful algorithmic targeting capabilities. The key is to adapt your strategy: high-performing creatives, simplified account structure, and robust tracking (CAPI).
CAPI allows sending conversion data directly from your server to Meta, bypassing browser blocks (third-party cookies, ITP). It is essential for maintaining the performance of optimization algorithms and measurement accuracy.
We use incrementality testing protocols (Geo-lift, Conversion Lift) and statistical methods like Causal Impact to determine what percentage of your conversions is truly generated by your campaigns, beyond what would have happened naturally.
Yes, our Marketing Lab designs creative briefs and produces high-performing visuals/videos. We continuously test new formats and angles to fight ad fatigue and improve conversion rates.
The budget depends on your objectives and your sector. However, for Meta's algorithm to work effectively, sufficient conversion volume is needed. We generally recommend a minimum media budget to exit the learning phase and obtain significant results.
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