Who are we?

EdgeAngel is a Data Marketing agency and consultancy, founded in 2018 by Olivier, Paul, and Mathieu (Institut Mines-Télécom and Institut Polytechnique de Paris alumni).

Today, we are above all a collective of tight-knit experts, united by a common culture: that of technical excellence and business pragmatism. We built a structure where Data and Tech are not ends in themselves, but concrete levers serving marketing and digital experience.

With this vision, we guide our clients through sector mutations: from GDPR compliance and precise ad impact measurement, to steering data-driven campaigns and adopting AI-related innovations.

For our clients

An agile and committed team. Beyond technical skills, we partner with you to refine your strategies and upskill your teams.

Discuss your project

For our experts

Join a solid development framework. We combine excellence with a supportive culture to rapidly boost your expertise and salary.

Join us

The EdgeAngel team

Léo

Operations Director, Performance Acquisition

Alice

Performance Acquisition Consultant

Mathieu

Co-founder and Head of Data Foundations

Hélène

Data Foundations Consultant

Paul

Co-founder and Consulting Director

Léa

Consulting Director and Head of Performance Acquisition

Pauline

Data Foundations Consultant

Olivier

Co-founder and CEO

Join us

Stability, a performance driver.

Our clients grow with us in the long run. This loyalty echoes that of our team: stable experts who are invested for the long term. More than service providers, we work to become partners who integrate with your teams to build lasting and efficient relationships.

"Partners since 2018 on our tracking and privacy challenges (Piano, sGTM, GDPR), EdgeAngel combines sharp technical expertise and rigor. An essential extension of our team to secure and accelerate our complex data projects."

Cédric Tamboise

Group Digital & e-Commerce Director, Kiloutou

Our trajectory

2018

Genesis & Privacy

Creation of the firm in a key context: the arrival of GDPR and the beginnings of GA4. From the start, we integrated compliance and collection rigor as quality standards. Birth of our Capture solution (Server-Side before it was cool).

2021

Scale

The firm changes scale. EdgeAngel is no longer just a Parisian player: opening of Bordeaux and Barcelona offices. Boosted by the post-COVID e-commerce acceleration, we industrialize the Server-Side approach for our clients.

2023

Data & Media Acceleration

Facing third-party cookie depreciation and the GA4 shift, we adapt our offers and become Google Premier Partner. We accelerate on Media (SEA / Social Ads) and deploy advanced measurements (MMM, Causal Impact, ML) to compensate for signal loss alongside server-side, consent mode, and 1st party data.

2025/26

AI & Data Foundations

We integrate AI Agents into our processes and those of our clients. The Modern Data Stack becomes the essential foundation for steering marketing and orchestrating digital ecosystem performance.

Our data marketing publications

We regularly share our feedback and analysis on the ecosystem.

Server-side tagging

GDPR & CNIL

Piano Analytics

iOS Tracking Protection

Google Ads & 1st Party

Privacy Sandbox

See all our expert notes

Our hubs
Paris ● Bordeaux ● Barcelona

Our hubs and the experts who compose them rely on strong autonomy and significant documentation rigor (rigorous process, asynchronous communication and written culture).

This organization allows us to be available for your key moments, meet you anywhere in the territory, while guaranteeing friction-free execution, wherever we are!