Your Partner in Mobile App Tracking
With EdgeAngel, benefit from the expertise of an app tracking specialist to optimize your app's performance.
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Our expertise in Data Marketing and Mobile Tracking
To fully leverage the potential of your application, understanding your users' behaviour is crucial. Transform your performance using advanced tracking solutions
- **Definition of KPIs** and **data architecture** in alignment with business objectives - ** Selection of the best tracking Analytics & Mobile Measurement Partners (MMP)** solutions for your business - **Tagging plan** , implementation of **SDKs** , and **configuration** (Firebase, Google Analytics 4, Piano Analytics, Matomo, Adjust, Mixpanel, AppsFlyer, Google Ads, Meta, GTM for App, etc.) - **Testing** the implementation (Data Quality) - **Comprehensive support for integration** across **different technical environments ** (iOS, Android, React Native, Flutter, WebView) - **Management of iOS specifics** : **SKAN**(SKAdNetwork), **AdAttributionKit** and **ATT** (AppTrackingTransparency)
- Compliance with international regulations (**GDPR**, CCPA) - **Personalized consulting** on **vendor management** and SDK conditioning based on user consent choices - ** Implementation of consent solutions (CMP)** tailored for apps (market solutions certified by Google such as Didomi, custom CMP, etc.) - **Support for configuring** the **ATT**, **SKAN**, and **AdAttributionKit** frameworks for **iOS** - Integration of **Google Consent Mode v2** on apps - Implementation of **Admob** with integration of the **TCF v2 framework** for app ad delivery (mandatory in Europe)
- **Guidance** on the use (training and assistance) of **MMPs** (Adjust, AppsFlyer) - **Creation of custom multi-source dashboards** (Google Looker Studio, Power BI, Tableau) with a **BigQuery architecture** - **User behavior analysis** to optimize **conversions (CRO)** and **user journeys** - **Cohort analysis** to improve retention - Implementation of personalized experiences (**in-app personalization**) within the app based on user behavior - Launch of **mobile A/B tests** to optimize user journeys and improve conversion rates
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An independent agency founded by experts with the same ambition: to deliver maximum value, quickly.
Expertise Data
Essential for driving and optimizing marketing, maximizing performance and limiting regulatory risks.
Experts in Mobile Tracking
With cutting-edge expertise in mobile application tracking, our consultants provide you with a unique competitive advantage in a market where this skill is still rare.
Customized guidance
Each technical environment is unique. We offer tailored support to ensure a smooth integration and optimal results.
Customized guidance
A wide range of expertise for every tracking app need
Alexandre Mouquet
Technical Expert in Digital & Analytics
For over 10 years, Alexandre has been guiding the leaders in Ecommerce, Luxury goods (Louis Vuitton), Transport and B2B SaaS in the management of web and mobile data. He optimizes user performance monitoring strategies, while guaranteeing compliance with privacy regulations. His expertise in SDK integration and robust data architecture, combined with his mastery of Google Tag Manager and Firebase, is crucial to achieving ambitious goals.
Hélène Somdecoste-Lespoune
Expert in Data Marketing & CRO Analysis
Hélène assists EdgeAngel clients in Ecommerce (Kiloutou), Lead Generation, and Gaming to dominate their market through optimized data collection and ultra-performant dashboards. Her expertise in CRO analysis and GDPR compliance transforms user journeys into conversion drivers. With mobile tracking solutions like Firebase and Piano Analytics, Hélène converts data into marketing strategies that make a difference.
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Mathieu Lima
Head of Collections & Technologies
As the lead for Data Collection at EdgeAngel, he designs and implements sophisticated mobile tracking solutions for demanding companies. With his mastery of tools like Adjust and AppsFlyer, he optimizes user journeys while ensuring impeccable technical management. Mathieu is the key to maximizing ROI in a complex technological environment. His latest session at MeasureCamp Paris 2024 App Tracking: It's Not That Complicated.
We master your tools and technologies
iOS, Android, Flutter, React Native, WebView : we master and take care of the necessary integrations and configurations to get you up and running quickly.
Implement Firebase Analytics tagging for comprehensive data collection and in-depth analysis of user behavior.
Configure your MMP tools such as Adjust for accurate attribution and improved marketing performance.
Implement app tracking with Piano Analytics for an advanced and privacy-compliant data analytics solution.
Implement tracking on your mobile application developed with Flutter or React Native for precise performance analysis.
Set up advanced tracking on your mobile application with Google Analytics to maximize data collection and user analysis.
Implement tracking on your iOS application to gain detailed insights while adhering to Apple's privacy standards.
Set up tracking on your iOS application with SKAN (SKAdNetwork) for accurate advertising campaign attribution.
Contact our experts for your mobile app tracking needs
“The EdgeAngel teams have always been proactive and creative in helping us achieve our objectives.”
Bastien Sannac
Co-founder & CEO, Meludia
Our experts notes
Stay up to date with our articles on data and tracking challenges.
AdAttributionKit : l'innovation dans le suivi des campagnes publicitaires sur iOS 18
L'AdAttributionKit révolutionne le suivi des campagnes publicitaires sur iOS. Quelles nouveautés ? Quelles différences avec le SKAdNetwork et avec les autres méthodes d'attribution utilisées par Adjust et AppsFlyer ?
edgeangel.co
Link Tracking Protection d’Apple sur iOS 17 et Safari 17 : quels impacts sur le tracking ?
Comment la Link Tracking Protection d'Apple dans iOS 17 et Safari 17 impacte le suivi des liens et les stratégies marketing. Quels paramètres affectés, quelles adaptations des acteurs publicitaires, et quelles recommandations pour optimiser vos campagnes.
edgeangel.co
Google Consent Mode v2 : quelles nouveautés et quelles actions à mener ?
Google Consent Mode v2 est disponible : quelles fonctionnalités (ad_user_data, ad_personalization, Basic et Advanced Consent Mode) pour Google Ads et Google Analytics.
edgeangel.co
Dossier RGPD : quelle utilisation de Google Analytics suite aux annonces de la CNIL ?
Notre analyse approfondie de l'utilisation de Google Analytics dans le cadre du RGPD et des directives de la CNIL. Quelles sont les implications légales, les alternatives disponibles et les recommandations pour rester en conformité avec la réglementation européenne ?
edgeangel.co
Google Ads : nouveaux paramètres wbraid et gbraid pour le suivi des conversions
L'App Tracking Transparency (ATT) d'Apple introduit depuis iOS 14.5 change la manière de remonter des conversions Google Ads. De nouveaux paramètres wbraid et gbraid remplacent maintenant dans certains cas le gclid (Google Click ID).
edgeangel.co
Questions ?
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We recommend a combination of powerful tools for effective monitoring:
- Analytics : Firebase, Google Analytics 4
- Attribution : Adjust, AppsFlyer These tools enable the collection of precise data on user behaviors and measure the effectiveness of your marketing campaigns
App tracking is complex and requires specialized expertise to ensure reliable data collection that complies with regulations. Developers may lack a business vision, while marketing teams may underestimate the technical complexity. Our experts combine both aspects to provide you with an optimal solution.
Yes, just like websites, tracking on applications is subject to GDPR consent rules. You must implement a Consent Management Platform (CMP) adapted to your application, particularly for tools like Firebase or Google Analytics 4.
Apple has introduced strict rules with App Tracking Transparency (ATT) and SKAdNetwork to protect user privacy. These rules require specific configurations to ensure your tracking is compliant while still allowing you to effectively measure your marketing performance.
A precise setup of tracking tools is essential to accurately track conversions and optimize campaigns. For example, on iOS, correctly configuring ATT (App Tracking Transparency) and SKAdNetwork is crucial to avoid losing critical data that influences your marketing decisions.
Firebase and Google Analytics 4 provide in-depth user behavior analysis, such as conversion funnel analysis, identification of friction points, and cohort segmentation for re-engagement actions. These tools allow you to precisely understand how users interact with your application.
App tracking is crucial in many sectors, particularly in Transport, Gaming, Ecommerce, and SaaS services. Each sector has its specificities, and our expertise allows us to support you in optimizing your performance regardless of your industry.
Services
Data Foundations
Tracking Web
Tracking App
Tracking App : Firebase Analytics
Tracking & Attribution App : Adjust
Tracking Web & App : Google Analytics
Tracking Web & App : Piano Analytics
Tracking Web & App : Tag Management
Tracking Web & App : Plans de marquage
Modern Data Stack et Data Pipelines
Privacy & Compliance : Consent Mode
Privacy & Compliance : Didomi
Analytics Engineering : Google Cloud
Web Performance : Core Web Vitals
Performance Acquisition
SEA (Search Engine Advertising)
Social Ads
Social Ads : Meta Ads
SEO & GEO (Search et Generative Engine Optimization)
Studio Marketing
Native Ads (Taboola, Outbrain)
Programmatic Ads
Marketing Activation & Intelligence
Dashboards & Analytics : Dashboards
Dashboards & Analytics : UX Analytics
Advanced Media Measurement : Test Incrémental
Solutions
Capture
Consent Mode Helper
Causmos
À propos
Clients
Recrutement
Contactez-nous
Notes d’experts
L’IA au service du Data Marketing
Google Consent Mode v2
Analyses CRO avec Piano Analytics et Clarity
Causal Impact: mesure de l'efficacité publicitaire
sGTM pour les applications
AdAttributionKit sur iOS 18
Restrictions sur les cookies tiers pour Chrome
Google Ads : tracking avancé et données 1st-party
Server-Side Tagging avec GTM
RGPD & Google Analytics
Google Analytics : modélisation des données et attribution
Google Ads : nouveaux paramètres wbraid et gbraid pour le suivi des conversions
Privacy Sandbox pour le Web
Mentions légales
Politique de protection des données
Politique de cookies et traceurs
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