Your Partner in Mobile App Tracking

To fully exploit your application's potential, understanding your user behavior is crucial.

Transform your performance using advanced tracking solutions.

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Adjust Partner

Didomi Gold

EdgeAngel is a data marketing and AI agency, and an independent consultancy. We deploy your mobile tracking setup end to end, or we work alongside your in-house teams.

Our clients The agency

Diagram of a mobile app tracking architecture, in five numbered steps: consent collected by the CMP and the ATT prompt on iOS before any collection, the MMP and Firebase SDKs embedded in the app and conditional on that consent, the install event of the first open attributed to the click by the MMP, in-app events sent via mobile GTM or sGTM for Apps, and the SKAN declaration sending the conversion value to iOS — Defining the app tracking architecture App tracking is particularly subtle: it blends different technical environments, where the tools and the methods have to talk to each other. It is a setup that is hard to QA.

Two EdgeAngel consultants at work in the offices — The team Tailor-made support: multiple expertises for each app tracking need.

They trust us

Our approach

Our expertise in AI & Data Marketing and Mobile Tracking

Tool Configuration and Features

KPI Definition and data architecture aligned with business objectives
Selection of the best Analytics & Mobile Measurement Partners (MMP) tracking solutions for your activity
Tagging plan, SDK implementation and configuration (Firebase, Google Analytics 4, Piano Analytics, Matomo, Adjust, Mixpanel, AppsFlyer, Google Ads, Meta, sGTM for Apps etc.)
QA of implementation (Data Quality)
Complete support for integration on different technical environments (iOS, Android, React Native, Flutter, WebView)
iOS specifics management: SKAN (SKAdNetwork), AdAttributionKit and ATT (AppTrackingTransparency)

GDPR, Privacy and Compliance

Respect for international regulations (GDPR, CCPA)
Personalized advice on vendor management and SDK conditioning according to user consent choices
Implementation of consent solutions (CMP) adapted to apps (Google certified market solution like Didomi, custom CMP etc)
Configuration support for ATT, SKAN and AdAttributionKit frameworks for iOS
Integration of Google Consent Mode v2 on app
Admob implementation with TCF v2 framework integration for ad delivery on app (mandatory in Europe)

Attribution and Data Activation

Support on use (support and training) of MMPs (Adjust, AppsFlyer)
Creation of custom dashboards multi-source (Google Data Studio, Power BI, Tableau) with BigQuery architecture
User behavior analysis for conversion optimization (CRO) and user journeys
Cohort analysis to optimize retention
Implementation of personalized experiences (in-app personalization) in the application based on user behaviors
Launch of mobile A/B tests to optimize user journeys and improve conversion rates

Tools and technologies

We master your tools and technologies

iOS, Android, Flutter, React Native, WebView

Firebase Analytics

Implement Firebase Analytics tagging for complete data collection and in-depth user behavior analysis.
MMP (Adjust, AppsFlyer)

Configure your MMP tools such as Adjust for precise measurement and better marketing campaign optimization.
Didomi SDK

Manage mobile consent (iOS/Android/TV) with the Didomi SDK for maximum compliance.
Piano Analytics

Implement app tracking with Piano Analytics for an advanced and privacy-respectful data analysis solution.
Flutter & React Native

Implement tracking on your mobile application developed with Flutter or React Native for precise performance analysis.
Google Analytics 4

Configure advanced tracking on your mobile application with Google Analytics 4 to maximize data collection and user analysis.
iOS Tracking

Set up tracking on your iOS application to obtain detailed insights while respecting Apple's privacy standards.
SKAdNetwork

Configure tracking on your iOS application with SKAN (SKAdNetwork) for precise advertising campaign attribution.

The team

Tailor-made support

Multiple expertises for each app tracking need

Pauline Guibert

Digital & Analytics Expert

Pauline has been supporting leaders in Ecommerce, Transport, and B2B SaaS for many years. She optimizes user performance tracking strategies while ensuring compliance.
Hélène Somdecoste-Lespoune

Data Marketing and CRO Analysis Expert

Hélène supports EdgeAngel clients to dominate their market thanks to optimized data collection. Her expertise in CRO analysis and GDPR compliance transforms user journeys.
Mathieu Lima

Head of Collection and Technologies

Mathieu designs and implements sophisticated tracking solutions. He optimizes user journeys while ensuring impeccable technical management.

Partnerships and certifications

EdgeAngel, Adjust Solutions Partner and Didomi Gold Partner

Adjust lists us among its Solutions Partners. Our consultants deploy its SDK, specify in-app events and work with its attribution daily, on iOS as on Android, and the same expertise applies to AppsFlyer.

At Didomi, we are a Gold partner. That status gives us access to their resources and their roadmap, which matters on a subject where the regulatory framework and consent SDKs move fast.

See our partner listing at Adjust

Adjust Solutions Partner

Didomi Gold

Resources

Our expert notes on the subject

All our notes

The EdgeAngel Difference

01.

AI, Data & Marketing
Expertise

Essential for driving and optimizing marketing, maximizing performance, and limiting regulatory risks.

02.

Premium
Consultants

Responsive, proactive with solid and proven expertise in AI & digital marketing data.

03.

Personalized
Collaboration

EdgeAngel adapts to your organization for a tailor-made and efficient collaboration.

Testimonials

What our clients say.

Partners since 2018 on our tracking and privacy challenges (Piano, sGTM, GDPR), EdgeAngel combines sharp technical expertise with rigor. An essential extension of our team to secure and accelerate our complex data projects.

Cédric Tamboise Group Digital & e-Commerce Director Kiloutou
Since 2021, EdgeAngel has been securing our Web & App tracking. Their advanced technical expertise has enabled us to regain full control of our data to effectively drive the evolution of our digital ecosystems.

François Charlet Communication and Digital Marketing Citeo
With the Capture solution for our reporting and the quality of consultants, our performance reviews have become ultra-clear and relevant. This allows us to manage daily activities and gives us the means to achieve our goals.

Mathias Pestre-Mazieres CEO Blue Horse Group
An acquisition strategy that perfectly secured our high season. Thanks to fine-tuned management of the Google / Meta complementarity, we were able to scale our volumes with controlled profitability.

Lydie Castagnet Marketing & Communication Director Forge Adour
EdgeAngel is not limited to media buying, they give meaning to numbers. They were able to detect weak signals in our data to transform our acquisition and unlock new performance levers.

Valentine Soulès E-commerce Manager Golf One 64
Since the deployment of Capture by EdgeAngel, our SEO team has significantly improved reporting quality and opportunity analysis: the reports are highly performant, with very advanced granularity (+30 million rows in the dataset) and complete team adoption.

Karim Elmlih Head of Organic Acquisition – Growth Qonto

Solution

Capture: the modular Data Platform to activate your Marketing & AI data.

Connect your tools to each other and feed your AI and agentic workflows with your data and your business context. Capture augments your existing infrastructure and makes it more efficient: you remain the owner of the tools and the data.

Discover Capture

An independent firm of senior consultants, founded in 2018.

Hubs in Paris, Bordeaux and Barcelona. You know who works on your account, and you talk directly to the consultants who run it.

About the agency Join us

2018: founded
3: hubs: Paris, Bordeaux, Barcelona
8: official partnerships

Contact

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A first call to understand your context, and tell you what is feasible and under which conditions.

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Or call us directly: +33 1 84 16 42 20

Paul Schmitt

Consulting Director

"Our goal is to make your data actionable to generate concrete value, quickly."

The team

Your Partner in Mobile App Tracking

They trust us