Discover our in-depth analyses on data marketing, web tracking, privacy, and the latest developments in advertising platforms.
Web performance isn't just a technical checkbox. Discover how to monitor Core Web Vitals continuously with a Modern Data Stack approach (CrUX + BigQuery).
Google Consent Mode v2: what features (ad_user_data, ad_personalization, Basic and Advanced Consent Mode) for Google Ads and Google Analytics
How the Causal Impact method, combined with Google's Causmos, allows quantifying the real impact of Social Ads campaigns in 2025. EdgeAngel case study.
Discover how to optimize your lead funnels with Piano Analytics and Microsoft Clarity: methodology, concrete cases, and actionable recommendations.
AI for data marketing: MCP Servers, Agents, and AI Platforms for sustainable and high-performance enterprise adoption.
Link Tracking Protection in iOS 17 and Safari 17 impacts marketing link tracking. Discover key parameters, platform adaptations, and optimization tips
How Server-side GTM for mobile applications (sGTM for Apps) improves privacy, data control, and app performance
Google Consent Mode, sGTM, enhanced conversion tracking, customer match... Google launches and continues to launch major features, and it is sometimes difficult to see clearly. This article aims to explore the latest features related to Google Ads tracking and describe what they imply.
AdAttributionKit offers precise and flexible ad tracking on iOS 18. Compare new features and differences with SKAdNetwork, Adjust, and AppsFlyer.
What is GTM Server-side? How does Server-Side Tagging integrate into your data collection setup? What are the concrete advantages and current limitations?
Is it the end of cookies for Chrome in 2025? What are the impacts and what actions are possible?
New Privacy Sandbox features are coming to Chrome, mainly related to third-party cookie restrictions planned for 2025.
Apple's App Tracking Transparency (ATT) changes Google Ads conversion attribution: wbraid and gbraid sometimes replace gclid.
Master data modeling and attribution in Google Analytics: conversions, behavior, reporting, and Consent Mode for accurate analysis.
Our in-depth analysis of using Google Analytics within the GDPR framework and CNIL directives. What are the legal implications, available alternatives, and recommendations to stay compliant with European regulations?
Concrete and actionable analyses to optimize your data marketing