Discover our in-depth analyses on data marketing, web tracking, privacy, and the latest developments in advertising platforms.
December 2025. Dynamic remarketing in GA4 is now natively actionable. A technical simplification that places data quality (Match Rate) at the center of Google Ads performance.
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Google Consent Mode v2: what features (ad_user_data, ad_personalization, Basic and Advanced Consent Mode) for Google Ads and Google Analytics
How the Causal Impact method, combined with Google
Discover how to optimize your lead funnels with Piano Analytics and Microsoft Clarity: methodology, concrete cases, and actionable recommendations.
AI for data marketing: MCP Servers, Agents, and AI Platforms for sustainable and high-performance enterprise adoption.
Link Tracking Protection in iOS 17 and Safari 17 impacts marketing link tracking. Discover key parameters, platform adaptations, and optimization tips
How Server-side GTM for mobile applications (sGTM for Apps) improves privacy, data control, and app performance
Google Consent Mode, sGTM, enhanced conversion tracking, customer match... Google launches and continues to launch major features, and it is sometimes difficult to see clearly. This article aims to explore the latest features related to Google Ads tracking and describe what they imply.
AdAttributionKit offers precise and flexible ad tracking on iOS 18. Compare new features and differences with SKAdNetwork, Adjust, and AppsFlyer.
End of third-party cookies on Chrome cancelled? Google finally opts for user choice. Analysis of impacts and opportunities.
New Privacy Sandbox features are coming to Chrome, mainly related to third-party cookie restrictions planned for 2025.
End of GCLID on iOS: Understand wbraid and gbraid, their impact on conversion tracking, and how to adapt (GTM Server-Side, Enhanced Conversions).
Master data modeling and attribution in Google Analytics: conversions, behavior, reporting, and Consent Mode for accurate analysis.
Our in-depth analysis of using Google Analytics within the GDPR framework and CNIL directives. What are the legal implications, available alternatives, and recommendations to stay compliant with European regulations?
In 2026, server-side is no longer an option. Discover why it has become an architectural standard for performance, privacy, and data quality.
Concrete and actionable analyses to optimize your data marketing