We support our clients on their data pipelines, their data warehouse and the workflows that feed them. What comes out is structured, documented data, ready to be activated: dashboards, media steering, AI use cases.
We work across the whole chain or on a single link: data architecture, tracking, ingestion, modelling, activation. You choose your entry point, depending on what already runs at your end and on your goals.
Airbyte Partner EdgeAngel is a data marketing and AI agency, and an independent consultancy. We have worked on marketing and analytics data since 2018, on scoped engagements or embedded alongside your teams.
Our approach
Some clients call us to build from scratch, others have a warehouse that runs and figures they no longer trust, others want to activate what they already have. We come in at the link that is missing.
An architecture choice commits you for several years. It is decided on your use cases, your teams and your cloud.
Your data arrives from everywhere, at different rhythms, with schemas that change. It is the least visible link in the chain, and the one that needs the most monitoring.
We operate an ingestion platform for our clients, API-driven and scripted: a new scope is deployed and documented in a few days. We are an Airbyte Partner, and we also work on the ETL tools already in place at your end.
This is where raw data becomes a figure someone can quote in a meeting. Your business rules get written, versioned and reviewed.
The transformation code lives in a versioned repository, with its history. You can read it, take it over, or hand it to someone else.
Modelled data goes back to your tools, your campaigns and your agents. That is where it produces value.
A CDP is a means. Depending on your context, we integrate it into the chain, we feed it from the warehouse, or we cover its function with the warehouse and reverse ETL. The choice is discussed at the framing stage.
Use case
The data architecture of one of our clients, as it runs today. It lets their marketing teams steer campaigns on real margin, and use AI on data whose accuracy is controlled. Here is the chain, link by link.
01
The back office loads into BigQuery every day, next to the ad platform and analytics data. A ride, the amount billed, its real cost, its completion status, its date. Media cost data arrives through the same pipelines, at the same rhythm.
02
A ride billed in the back office and a click paid for in an ad platform are two events with nothing in common. We connect them through the transaction identifier, then we recover the click identifier and the consent state of each ride from Google Analytics. The real margin is then computed in the warehouse, with the client rules, in a definition that is written down and versioned. Missing data stays empty.
03
The modelled margin serves two uses at once. A dashboard becomes the single source of truth for budget steering, the one the client and the consultant look at to decide. And the value goes back to the ad platform as an offline conversion import, through the Data Manager API, so that the bidding strategy targets margin.
04
The modelled tables are documented and opened to the AI platforms of the consultant and the client. Finer analysis happens there: incrementality, seasonality effects, breaking down a margin gap. Every field carries its definition, so an agent answer traces back to its source.
Our engagement formats
We offer both, and they often combine. What changes is the format of the engagement and who carries the design work.
We cover the whole chain: architecture, ingestion, orchestration, modelling, governance, activation. We are particularly useful on defining and shipping marketing use cases, because we know the tools that consume the data and the actions that produce a measurable result.
We work autonomously on the scope you entrust to us, or alongside your IT department, your data teams and your integrators. How the work is split is decided at kick-off, and adjusted as the project runs.
Embedded
A consultant embedded in your team and your rituals, for a defined period. We draw on our internal profiles and on our network of partners, agencies and independents.
Our method
We start from a use case with clear value, we build the chain it needs, and we extend from there. One accurate figure in production beats a complete architecture on paper.
More about the agencySources, volumes, quality, costs, and above all the real uses. We look at what your teams do with data today, and what they would like to do with it.
Target architecture, tool choices, data model, access governance. A document your teams can challenge.
Ingestion, models, activation. One scope in production, with its documentation and its controls, before moving to the next.
Monitoring, schema changes, new uses, skills transfer to your teams. A data chain keeps moving with your business.
We work on an audit alone, on a full build, on taking over an existing stack, or by placing a consultant with you.
Our publications
Testimonials
Partners since 2018 on our tracking and privacy challenges (Piano, sGTM, GDPR), EdgeAngel combines sharp technical expertise with rigor. An essential extension of our team to secure and accelerate our complex data projects.
CĂ©dric Tamboise Group Digital & e-Commerce Director Kiloutou
Since 2021, EdgeAngel has been securing our Web & App tracking. Their advanced technical expertise has enabled us to regain full control of our data to effectively drive the evolution of our digital ecosystems.
François Charlet Communication and Digital Marketing Citeo
With the Capture solution for our reporting and the quality of consultants, our performance reviews have become ultra-clear and relevant. This allows us to manage daily activities and gives us the means to achieve our goals.
Mathias Pestre-Mazieres CEO Blue Horse Group
An acquisition strategy that perfectly secured our high season. Thanks to fine-tuned management of the Google / Meta complementarity, we were able to scale our volumes with controlled profitability.
Lydie Castagnet Marketing & Communication Director Forge Adour
EdgeAngel is not limited to media buying, they give meaning to numbers. They were able to detect weak signals in our data to transform our acquisition and unlock new performance levers.
Valentine Soulès E-commerce Manager Golf One 64
Since the deployment of Capture by EdgeAngel, our SEO team has significantly improved reporting quality and opportunity analysis: the reports are highly performant, with very advanced granularity (+30 million rows in the dataset) and complete team adoption.
Karim Elmlih Head of Organic Acquisition – Growth Qonto
Our solution
Connect your tools to each other and feed your AI and agentic workflows with your data and your business context. Capture augments your existing infrastructure and makes it more efficient: you remain the owner of the tools and the data.
The agency
Hubs in Paris, Bordeaux and Barcelona. You know who works on your account, and you talk directly to the consultants who run it.
FAQ
Get in touch
A first call to understand your context, and tell you what is feasible and under which conditions.
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Or call us directly: +33 1 84 16 42 20
Paul Schmitt
Consulting Director
"Our goal is to make your data actionable to generate concrete value, quickly."
The team