Small business owners, we built an offer to grow your online presence.

EdgeAngel helps businesses succeed with Google Ads and Meta Ads. With Performance Essentials, we offer a solution tailored to budgets under €3,000/month that combines top-tier expertise with competitive fees, so you get the best return on your investment.

Let's discuss your project

Menuiserie Durand

Carpenter · Bayonne

Designed for businesses that want to do acquisition seriously, at their own scale.

You're a retailer, craftsman, freelancer, early-stage startup, or small business owner. You know that Google Ads or Meta Ads could bring you customers, but you don't know who to trust with this without spending a disproportionate budget.

Launch

Solid technical foundations: validated tracking, structured campaigns, connected dashboard. Everything is in place for your account to start on the right foot.

Maintain

Continuous algorithmic hygiene: bid adjustments, keyword and placement exclusions, ad rejection monitoring. Your account stays clean.

Optimise

Automated monthly reporting and quarterly strategic review. Your performance is monitored and continuously adjusted by experienced consultants.

Four options. Only one designed for your reality.

Each alternative has its own logic. Here's what concretely sets them apart.

	EdgeAngel Essentials	Agency	Freelancer	In-House
Team	Senior consultants (same profiles as for our enterprise clients)	• Variable expertise depending on the agency, often less experienced profiles on small budgets	• Highly variable quality • Hard to evaluate the right profile	• Complete profile rare (tracking + media + data) • Affordable = often junior
Scope	Operational setup (tracking, campaigns, reporting) Ongoing monitoring and optimisation	• Tailored, on-demand based on your needs	• Often single-discipline	• Limited by level of expertise and experience if junior profile
Key point	Contained investment, flexible commitment High level of expertise	• Often too expensive for small budgets, not suitable	• Dependency on a single person • Hard to find the right quality / price balance	• Often too expensive for the spend level, risk of a profile not expert enough to make Ads a growth lever
Best for	• Promote your brand (website or local presence) on budgets < €3K/month • Launch your Ad campaigns or optimise your existing account	• Significant budgets with complex strategic challenges, strategic oversight, broader data scope	• You've found the right profile for you • Specialised and one-off need	• Not suitable for small budgets at this stage of development

EdgeAngel Essentials

Team

• Senior consultants (same profiles as for our enterprise clients)

Scope

• Operational setup (tracking, campaigns, reporting)
• Ongoing monitoring and optimisation

Key point

• Contained investment, flexible commitment
• High level of expertise

Best for

• Promote your brand (website or local presence) on budgets < €3K/month
• Launch your Ad campaigns or optimise your existing account

Agency

Team

• Variable expertise depending on the agency, often less experienced profiles on small budgets

Scope

• Tailored, on-demand based on your needs

Key point

• Often too expensive for small budgets, not suitable

Best for

• Significant budgets with complex strategic challenges, strategic oversight, broader data scope

Freelancer

Team

• Highly variable quality
• Hard to evaluate the right profile

Scope

• Often single-discipline

Key point

• Dependency on a single person
• Hard to find the right quality / price balance

Best for

• You've found the right profile for you
• Specialised and one-off need

In-House

Team

• Complete profile rare (tracking + media + data)
• Affordable = often junior

Scope

• Limited by level of expertise and experience if junior profile

Key point

• Often too expensive for the spend level, risk of a profile not expert enough to make Ads a growth lever

Best for

• Not suitable for small budgets at this stage of development

Certified by

A complete solution, not a budget service.

We've standardised the same technical building blocks deployed for large enterprises. The difference isn't in technical rigour—it's in scope.

1 Setup Phase

The foundations

Strategic kick-off

Define your goals, target ROAS/CPA (45 min)

Structured tracking

GTM + GA4 setup + 2 key conversion events

Channel configured

Google Ads (Search/PMax) or Meta Ads (Advantage+)

Connected dashboard

Looker Studio with your essential KPIs, accessible 24/7

Investissement

990 € excl. VAT (one-time payment)

2 Management Phase

Monthly management

Account hygiene

Bids, exclusions, ad rejection monitoring

Monthly reporting

Automated summary with analysis and recommendations

Strategic review

1 video call of 45 min every 3 months with your consultant

Commitment

3 initial months, then 1-month notice period

Investissement

390 € excl. VAT / month

2nd channel option (Google + Meta simultaneously)

Additional setup: +€490 excl. VAT | Management: +€200 excl. VAT/month

Is this offer right for you?

Performance Essentials is competitive because the scope is strict. This rigour is what allows us to maintain our standards without compromise.

Your monthly media budget is under €3,000

Beyond this threshold, a tailored engagement will be better suited.

You're targeting continuous acquisition (always-on campaign)

No launches or regular promotional activities. Launch, maintain, optimise.

You have your own ad creatives

If you choose Meta Ads or Display, your images and videos must be ready.

Your needs go beyond this scope? Larger budget, multi-channel strategy, promotional campaigns? Our tailored engagement is made for that. Same firm, same team, same standards.

Discover our Performance Acquisition offer

Discuss my project

Performance Essentials grows with you.

If your needs change, no need to find another provider. You're already with EdgeAngel.

Open a new channel

Add Meta Ads to Google Ads, or vice versa

New campaign formats

Shopping, Video, Advanced Lead Gen

Strengthen your data foundations

Server-Side Tracking, Consent Mode, Data Pipelines

Personalised consulting

CRO audit, incrementality, multi-channel strategy

Everything can be activated on demand, through consulting day packages with a dedicated Consulting Director.

💡 Larger budget? Discover our tailored solutions

Have a question? Let's discuss your project.

Our consultants will get back to you within 24 hours to assess together whether Performance Essentials fits your needs.

Paul Schmitt

Consulting Director

"Our goal is to make your data actionable to generate concrete value, quickly."

Frequently Asked Questions

Who is Performance Essentials for?

For small businesses, freelancers, retailers, and small organisations spending less than €3,000 per month on digital advertising. If you need to launch an acquisition strategy and maintain it over time without complex campaign management, this offer is made for you.

What's the difference with your standard consulting offer?

Our standard offer is a full strategic engagement: multi-channel, campaign management, personalised advice, and regular steering committees. Performance Essentials covers a precise, standardised scope (launch, maintain, optimise) with a high level of technical rigour. If your needs evolve, switching between the two is seamless.

Why a 3-month minimum commitment?

Google and Meta advertising algorithms need 6 to 12 weeks to exit their learning phase and optimise delivery. Cutting before this period skews results and makes the initial investment pointless. The 3 months allow you to evaluate the real performance of your campaigns.

What does the day-to-day process look like?

After setup, your account runs. Our consultants work asynchronously on account hygiene (bids, exclusions, ad rejections). You receive an automated monthly report with performance analysis. And every 3 months, a 45-minute video call to review results and adjust strategy.

What happens if my budget exceeds €3,000/month?

That's great news. At that point, your challenges justify a more comprehensive engagement with campaign management, advanced analysis, and potentially multiple channels. We'll naturally propose evolving to our consulting offer, with all the knowledge of your account already acquired.

Can I add a second channel?

Yes. Adding a second network (e.g. Google + Meta) is possible with an additional setup fee of €490 excl. VAT and a €200 excl. VAT/month supplement. The second channel is integrated into the same dashboard and management routine.

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