Text

Test

DRAFT

Executive summary

Perte du gclid ⇒ on perd les infos de campagnes dans GA4 (auto-tagging) ⇒ mettre en place UTM en plus ? ⇒ vrai sujet : si auto-tagging + manual : qui prend le dessus ? (dans GA4 reports et dans BQ)

wbraid / gbraid : creuser davantage (si ça se trouve, ils remplacent GCLID pour Web et App sur IPhone et Mac) depuis iPhone : Web et depuis App ? aussi depuis Mac ?

Principales ressources utiles

https://www.wojtek.ch/advertising/safari-17-beta-utm-tracking-parameters-problem

chiffres pour Safari navigation privée ? ⇒ impact ?

navigateurs pdm :

wbraid/gbraid : impactés ?

GTM bloqué

2023-06-27 iOS 17 et Safari 17 Link Tracking Protection d’Apple : quels impacts sur le tracking ?

Link Tracking Protection in Messages, Mail, and Safari Private Browsing

https://www.apple.com/newsroom/2023/06/apple-announces-powerful-new-privacy-and-security-features/

new fingerprinting and tracking protections in Safari Private Browsing mode.

https://developer.apple.com/videos/play/wwdc2023/10053/

Starting at 25:00

Safari 17 release note (macOS)

https://developer.apple.com/documentation/safari-release-notes/safari-17-release-notes

“Added blocking for known tracking query parameters in links in Private Browsing. (99360362)”

—

+ ajouter block GTM now and others

“Added blocking for known trackers and fingerprinting.”

https://developer.apple.com/documentation/safari-release-notes/safari-17-release-notes#:~:text=Added%20blocking%20for%20known%20trackers%20and%20fingerprinting

> I also believe that the blocking for known trackers is likely to leverage the tracker list provided by DuckDuckGo

https://github.com/duckduckgo/tracker-blocklists

—

https://www.notion.so/edgeangel/iOS-17-et-Safari-17-Link-Tracking-Protection-d-Apple-quels-impacts-sur-le-tracking-c18745b100da4024953d385630c0d8ac#b0b9f470aa19483abec10798c3d9031e

Resources

=> (1) le traduire en français

Ne pas mettre (1) et (2) dans les sources

Ajouter des captures d’écran

in Messages, Mail, and Safari Private Browsing

https://edgeangel.co?utm_source=abcd&utm_medium=1234&utm_campaign=6789&utm_id=azerty&utm_term=qwerty&utm_content=test456

https://edgeangel.co/?utm_source=abcd&utm_medium=1234&utm_campaign=6789&utm_id=azerty&utm_term=qwerty&utm_content=test456

https://edgeangel.co/?utm_source=abcd&utm_medium=1234&utm_campaign=6789&utm_id=azerty&utm_term=qwerty&utm_content=test456&gclid=youhou

Gclid removed

https://edgeangel.co/?utm_source=abcd&gcmid=test&utm_medium=1234&utm_campaign=6789&utm_id=azerty&utm_term=qwerty&utm_content=test456&fbclid=lala&eaid=testcool

https://edgeangel.co/?utm_source=abcd&gcmid=test&utm_medium=1234&utm_campaign=6789&utm_id=azerty&utm_term=qwerty&utm_content=test456&eaid=testcool

dclid

fbclid removed

Gbraid wbraid?

TikTok id ?

Snap id ?

click_id

ga_cid cross-site tracking ?

Url path through params ?

https://www.softcrylic.com/blogs/apples-ios-17-link-tracking-protection-a-new-challenge-for-digital-analytics-and-online-marketing/

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