Capture Every building block can be swapped, your data stays yours
Unified dashboardAll your sources in one placeROAS and margin across ad platformsMedia and analytics on one base
AI agentPerformance variance waterfallIncrementality measurement and MMMTop creative recommendationsSEO and GEO monitoring and optimizationProduct feed monitoring and optimizationAnomaly detection in your dataWeekly campaign control tower
Ad platform syncAudiences and offline conversionsQualified CRM leads to Google AdsCRM audiences to Meta and Google Ads
CRME-commerceSearch ConsoleDataForSEO
They trust us
Why Capture?
Capture lays the plumbing between the tools you already use.
Agnostic
Native connectors for Google, Meta, Piano, CRMs and BigQuery. For a source outside the list, we write the connector. Capture fits into your stack as it is.
Hybrid
In-house technology, born in 2018 for server-side tracking, and the consultants who configure it for your context. A new scope is deployed and documented in a few days.
Yours
Your data is stored in a dedicated Google Cloud project, transferred to you on request. First-party data, privacy rules you set, Consent Mode respected by default.
Modular data capture
You activate the building blocks you need, and only those.
Performance module
Marketing Performance
The need
Move past manual exports, and past data scattered across ad platforms and analytics that delays every decision.
The solution
Dashboards that bring media and analytics together on a single BigQuery base, fast to query, even on millions of rows.
Use case
Steer ROAS and margin in one place, across every ad platform.
Capture SettingsReportsEA
Marketing PerformanceCampaign and attribution overviewDemo data
Spend by group59.2% Performance Brand Growth
Revenue by ad platform59.7% Google Ads Meta Ads Microsoft Ads TikTok Ads
Centralized viewA multi-source dashboard to steer your campaigns.
Contribution and attributionMedia and analytics data brought together in one view.
ROI optimizationBudget decisions based on actual performance.
BigQuery warehouseA base that holds millions of rows, updated every day.
Sync & Quality module
Sync Data Hub
The need
Get your CRM talking to your ad platforms, and know right away when data collection breaks.
The solution
Sync of conversions, online and offline, and of audiences to the ad platforms.
Quality checks at every data load.
Server-side tracking: a relay installed on your domain, which limits the losses caused by ad blockers and Safari restrictions (ITP).
Use case
Send the leads qualified in your CRM back to Google Ads, so that bidding relies on lead quality.
Sync Data HubReliable server-side sync between your business tools and your ad platforms.Daily sync Server-side tracking
Sources CRM E-commerce Back office
→
ExtractionCaptureELT✓ ↻Normalization
StorageBigQuery✓ Reference table
ActivationCaptureReverse ETL✓ ↻Audience mapping
→
Ad platforms Google Ads Meta Microsoft Ads
SyncAudiences and conversions, online and offline, synced every day.Data qualityChecks at every load, to catch a tracking gap.Server-side trackingProtection against ad blockers and ITP restrictions.
New module
Capture AI
So that your AI assistants answer from your company data.
The solution
Custom MCP. MCP (Model Context Protocol) works as a standard socket between your data and an LLM. We build the MCP servers that give your assistants direct, controlled access to your proprietary data.
Data and AI integration. Pipelines that serve your assistants the data Capture has already structured.
Master prompt management. Governance and hosting of your skills: the reusable instructions that frame your agents' answers, so they stay the same from one person to the next.
Use case
A data analyst agent that spots anomalies in your analytics data on its own, through a secure MCP connection.
Capture AIReady to analyze your Google Analytics data.
Were there any anomalies in last month's Google Analytics data?
Capture AI•mcp_capture_analytics● Connected
I analyzed last month's data. A major anomaly appears between the 15th and the 16th: traffic fell 74% below its usual average. It coincides with a 503 error reported in the gateway's technical logs. Traffic was back to normal from the 20th.
Web traffic (sessions)Anomaly detected
Message Capture AI…
Capture AI, via the Capture MCP server · demo data
Your use case?
Several sources to combine, a flow to send to a tool outside the modules? We deploy it on our infrastructure, within a few days once the scope is clear.
How Qonto transformed its SEO reporting with Capture
For Qonto's SEO team, the European leader in online banking for SMEs, we deployed a complete data infrastructure combining Google Search Console and GA4 in BigQuery. The solution includes advanced modeling to create page clusters by universe, custom metrics (page scoring), and an ultra-performant Data Studio dashboard capable of handling over 30 million rows of data.
"Since the deployment of Capture by EdgeAngel, our SEO team has significantly improved reporting quality and opportunity analysis: the reports are highly performant, with very advanced granularity (+30 million rows in the dataset) and complete team adoption."
01 / 04
Business Case Objective
Vision
Implement a precision dashboard for SEO performance tracking.
Sources
Fusion of Google Analytics (Sessions/Perf) and Search Console.
Key Metric
Creation of 'Page Value' to attribute importance in the conversion journey.
Challenge
Managing complex volume (millions of rows).
02 / 04
Data Orchestration
Data Warehouse
Centralization of all sources.
History
Recovery via Capture EL to ensure continuity.
Connectors
Native synchronization for Google Search Console.
GA4 Processing
Ingestion via Capture EL to obtain pre-processed and actionable data.
03 / 04
Construction & Metrics
BigQuery Transformation
Creation of an optimized table for crossing heterogeneous data. Fast querying on millions of rows.
Business Metrics
Development of specific algorithms ('Page Value') to understand the real contribution of each URL.
04 / 04
Visualization & Diffusion
Data Studio
Creation of interactive and visual dashboards to make data accessible.
Silos & Groupings
Smart definition of URL groupings to analyze performance by theme.
Team Sharing
Diffusion to the entire SEO team to align efforts on common KPIs.
Detailed view
01 / 04
Pricing
Public prices, set on your volumes.
Marketing Performance
To steer your media investment
€150excl. VAT / month
Setup from €1,200 excl. VAT
Included
3 sources, 1 environment, 1 destination (warehouse + Data Studio)
Tell us about your data challenges and your specific needs. We come back to you with the solution and its pricing.
What Capture changes
The service and the plumbing
Market solutions are built for technical teams, who install and run them. With Capture, we deploy the service and the plumbing: your marketing teams work on the outcome.
Every building block is modular
You want to plug another tool into one of the branches, another warehouse, another dashboard tool, another destination: you can. You gain flexibility, and every tool in the chain remains your choice.
Any questions?
Is Capture a SaaS or a service?
Both. Capture is a composable data platform: you activate modules according to your needs, and our consultants handle the deployment. Your teams stay on their marketing objectives. If you are rather looking for a SaaS tool to hand over to your data engineers, we help you choose the right one on the market.
Why choose Capture over a third-party solution?
For cost and flexibility. Compared with a third-party solution such as Supermetrics, you pay only for the modules you activate, and the configuration follows your business rules. If you already run an ETL with a data team to operate it, the comparison is made case by case.
Can I bring the solution in-house later?
Yes. If you have a team of data engineers, we hand the pipelines over to them and support them through the transition. Otherwise, we handle maintenance and changes, together with your teams.
How does Capture handle GDPR compliance?
Through the separation of purposes (measurement on one side, media activation on the other), through privacy rules you define according to your policy, and by following Google Consent Mode rules by default. The data is stored in a dedicated Google Cloud project, hosted in the European Union.
What is a composable data platform?
A platform split into modules, assembled as needed. Capture works this way: modules already built, which you activate and adapt one by one.
What data does Capture collect?
Your first-party data, the data you collect directly from your customers: analytics, ad platforms, CRM, back office. Data capture covers what you already own. It serves to activate qualified audiences and conversions, while respecting privacy and keeping control over quality.