EdgeAngel is a data marketing and AI agency, and an independent consulting firm. We design and adapt your ads within your brand's world, alongside your communications agency, with the team that runs your campaigns.
Strategy, art direction and creative analytics: what we take on
01
Creative strategy and consumer psychology
Every ad starts from a business objective and from the effect it should have on your persona.
Personas and buying moments: what your customer lives through, expects or fears when they see the ad.
Competitor ad benchmark: your market's angles and formats, to choose where you stand out.
Angles by funnel stage: stop the scroll for awareness, show what sets you apart for consideration, remove the last barrier for conversion.
Psychological drivers: attention, recall and the urge to act, chosen for the intended effect.
Creative test plan: the hypotheses to decide between, and the order in which to test them.
02
Art direction and AI-powered production
We apply established rules of composition to every ad. AI produces the concepts and their variants in your brand colours, and a consultant approves them.
Brand design system: your colours, typefaces, logo, images and tone, gathered once and used in every creative.
Composition: one focal point, a reading hierarchy and a dominant contrast, decided for every ad.
Thumbnail readability: a hook and a brand you recognise in the feed, at the size the ad is seen.
Statics, carousels and motion design: produced and adapted to 1:1, 4:5, 9:16 and 16:9.
Safe zones: text kept out of the areas covered by the Stories, Reels and TikTok interfaces.
Hook variants: several versions of one concept, ready for A/B tests.
03
Creative analytics and iteration
The actual results of your campaigns tell which ads to keep, iterate on or replace.
CPA and ROAS per ad: each version judged on what it brings in, in your performance campaigns.
Attention and recall: the indicators that explain why an ad wins or loses.
Ad fatigue: spotted when CPA rises at equal budget, to refresh before wear-out.
Winning ads: spotted in your ad platforms and iterated into new versions.
Data platform and AI agents: your ad platforms connected to our agents, which read the results of each ad.
Claude Designing ad concepts and art direction, with our knowledge bases.
Claude Design Your brand design system and the composition of each ad.
Adobe InDesign Layouts and specific effects.
Canva Files your teams pick up and edit in their own tools.
Services
The main stages of a mission with our studio
01
Your brand design system
We gather what already exists: brand guidelines, logo, owned images, personas, your competitors' ads. From these we build a design system that serves as the reference for every creative: colours, typefaces, logo rules, tone, images.
The same reference serves every new series: your brand stays recognisable from one ad to the next.
02
Ad concepts
For each business objective, we design a marketing angle and a composition suited to the funnel stage. Each concept is then adapted to every format.
An attention concept aims to stop the scroll, a conversion concept removes a barrier to purchase.
03
Performance steering
Our AI agents read the results of your campaigns, connected to your ad platforms through the MCP protocol. They spot the ads that perform at each stage and suggest the iterations.
You set the objectives, we produce the new versions.
04
Our creative stack
We built a technical stack that applies our creative direction method. It relies on three knowledge bases written by the team, advertising psychology, graphic composition and social media constraints, where each principle is ranked by its level of evidence. It reads your design system, starts from your persona, produces several concepts, checks each one, then a second agent discards the weakest before the layout in Claude Design.
It remembers the concepts already produced for your account: each new series explores other directions.
Partners
EdgeAngel, Meta Business Partner
Through this badge, Meta recognises EdgeAngel as a proven expert in its technologies. The criteria cover the volume we manage for our clients and the quality of the work delivered, and the status is reviewed regularly: it has to be held over time.
The programme has two levels, and the badge belongs to the second. It requires a business verified by Meta and certified teams, and it alone gives the right to a listing in the official partner directory.
What it brings us concretely: privileged support from the Meta teams, reachable directly and with our requests prioritised, and access to product changes and platform insights.
Meta Business Partner
Work
Ads produced by our studio
Allocab
The ride, the only step left to chance
Driver: travellers recognise themselves in their own booking list
Objective: app installs, Meta
M&A Promotion
A discount that grows with the home
Driver: the maximum amount read first, then the discount detailed from one-bedroom to five-room flats
Objective: unit reservations, Îlot des Platanes
ETS Global
The score, the only verifiable line on a CV
Driver: the application with a score stands out from CVs that say "fluent English"
Objective: test registrations, students
Pigier, Eduservices
Funded studies, with a salary
Driver: the question echoes the future student's wish, work-study funds their studies and pays them
Objective: brochure requests, 18 to 20-year-olds
Team
The creative and data team behind your campaigns
Our Studio Marketing leads
Paul Schmitt
Consulting Director
Studio Marketing Lead
Léo Llinares
Co-director, Performance Acquisition
Creative analytics lead
Léa Garmendia
Co-director, Performance Acquisition
Social Ads Lead
How we work with you
Starter pack
A fixed-price package to launch or relaunch your advertising.
A basic design system for your brand
Three concepts adapted into static and motion design
The 1:1, 4:5, 9:16 and 16:9 formats
Campaign run
Ongoing production, matched to the volume of your campaigns.
New concepts and iterations based on the results
With the team that runs your campaigns, ours or yours
The volume of ads follows that of your campaigns
Our expert profiles
Art DirectorSets the visual rules of each series and keeps your brand recognisable.
Creative StrategistDesigns the ad assets and the test protocols that decide between them.
Graphic DesignerComposes static visuals and carousels within your brand's design system.
Motion DesignerAnimates your concepts into short videos, in Stories, Reels and TikTok formats.
CopywriterWrites the hooks and their variants, one per angle and funnel stage.
Creative Analytics ConsultantReads the results of each ad and flags the ones to iterate on or replace.
Traffic ManagerRuns the campaigns day to day: structure, bidding, budgets and trade-offs.
The agency
An independent firm of senior consultants, founded in 2018.
Hubs in Paris, Bordeaux and Barcelona. You know who works on your account, and you talk directly to the consultants who run it.
With the Capture solution for our reporting and the quality of consultants, our performance reviews have become ultra-clear and relevant. This allows us to manage daily activities and gives us the means to achieve our goals.
Mathias Pestre-Mazieres CEO Blue Horse Group
An acquisition strategy that perfectly secured our high season. Thanks to fine-tuned management of the Google / Meta complementarity, we were able to scale our volumes with controlled profitability.
Lydie Castagnet Marketing & Communication Director Forge Adour
EdgeAngel is not limited to media buying, they give meaning to numbers. They were able to detect weak signals in our data to transform our acquisition and unlock new performance levers.
Valentine Soulès E-commerce Manager Golf One 64
Since the deployment of Capture by EdgeAngel, our SEO team has significantly improved reporting quality and opportunity analysis: the reports are highly performant, with very advanced granularity (+30 million rows in the dataset) and complete team adoption.
Karim Elmlih Head of Organic Acquisition – Growth Qonto
Partners since 2018 on our tracking and privacy challenges (Piano, sGTM, GDPR), EdgeAngel combines sharp technical expertise with rigor. An essential extension of our team to secure and accelerate our complex data projects.
Cédric Tamboise Group Digital & e-Commerce Director Kiloutou
Since 2021, EdgeAngel has been securing our Web & App tracking. Their advanced technical expertise has enabled us to regain full control of our data to effectively drive the evolution of our digital ecosystems.
François Charlet Communication and Digital Marketing Citeo
Solution
Capture: the modular Data Platform to activate your Marketing & AI data.
Connect your tools to each other and feed your AI and agentic workflows with your data and your business context. Capture augments your existing infrastructure and makes it more efficient: you remain the owner of the tools and the data.
Frequently asked questions about the creative studio
What does a creative ad studio actually do?
It designs the ads that run on social networks and ad platforms: the angle, the hook, the composition, the variants for each format. At EdgeAngel, we start from your brand design system, we design ads suited to each funnel stage, then we evolve them based on the results of your campaigns.
Why does the creative weigh so much in targeting today?
Automated campaigns, such as Advantage+ on Meta or Performance Max and Demand Gen on Google, address broad audiences. The algorithm then looks for the right people based on the ad and the reactions it gets. A creative that engages your persona therefore steers delivery towards profiles that look like them.
How much does ad creation cost?
The starter pack starts from €995 excl. VAT: a basic design system and three marketing concepts adapted into static and motion design, in 1:1, 4:5, 9:16 and 16:9. On a run, the price depends on the volume of ads your campaigns need.
What is a brand design system?
It is the set of rules that make your brand recognisable: colours, typefaces, the logo and its uses, tone, images. We build it from what you already have, and the AI uses it so that every ad stays true to your brand.
Do AI-made ads end up looking alike?
Our creative stack produces several concepts in each series, which differ in psychological driver and composition. It remembers the concepts already produced for your account, and each new series takes other directions. A consultant then chooses the ones that go live.
How do you know which ad works?
We judge an ad on what it brings in: the cost per acquisition (CPA) and return on ad spend (ROAS) of your performance campaigns, read by ad and by audience. Our agents spot the winning ads and flag the ones to iterate on, then ad fatigue when CPA rises at equal budget. Attention indicators, such as click-through rate, explain why an ad wins or loses.
Which platforms do you work on?
Meta (Facebook and Instagram), TikTok, LinkedIn and Google (YouTube and Demand Gen). Each platform has its own formats and areas covered by its interface, and we adapt each concept accordingly.
Do you work with our communications agency or our in-house teams?
Yes, that is how we work. Your communications agency keeps your brand and your guidelines; our studio works within that world, for your performance campaigns. We work with the team that runs your campaigns, ours, yours or your media agency, we share the results of each ad and we produce the iterations from what we observe together.
What sets your studio apart from a communications agency?
A communications agency builds your brand. Our studio creates performance ads within that brand, and it brings creative, data and campaign steering together in the same team. The ads are designed with a method grounded in advertising psychology and graphic composition, then adjusted based on actual results.
Meta Business Partner
