Pinterest Ads

Pinterest excels for visual and inspirational sectors: fashion, home decor, beauty, food, weddings, travel, DIY. If your product benefits from being discovered in an inspiration context, Pinterest is for you. The audience is 89% in a purchase decision phase, with much stronger intent than on other social networks.

Pinterest is not a social network, it's a visual search engine. Users come with intent: looking for inspiration for a project (decor, fashion, recipe...). The cycle is longer but the final purchase intent is stronger. ROAS on Pinterest is often higher for e-commerce because visitors are qualified by their active search.

You sync your product feed (via Shopify, WooCommerce or custom feed) and Pinterest automatically creates shopping pins for each product. Prices, availability and visuals are updated in real-time. We optimize your feed to maximize distribution (titles, descriptions, categories).

CPCs are generally higher than Meta but intent is stronger. We recommend a minimum of €2,500/month to have enough volume and test different formats. For catalog shopping, a larger budget is often necessary to exit the learning phase.

Pinterest has long decision cycles (sometimes several weeks between discovery and purchase). We configure extended attribution windows (up to 60 days) and analyze "saves" as an early indicator of intent. Pinterest Tag + CAPI ensures reliable tracking over this entire duration.