Social Ads Agency

Grow and improve your business with a Social Ads strategy built on your commercial goals.

EdgeAngel is a data marketing and AI agency, and an independent consulting firm. We run your Meta, TikTok and LinkedIn campaigns end to end, or we work alongside your in-house teams to help them step back and see further.

Our clients The agency

They trust us

Expertise

Meta, TikTok, LinkedIn and ad creative: what we take on

Acquisition strategy and media buying

We start from your economics and your objectives, we frame the setup and the budget split, then we steer structures, bids and budgets at the pace of the signals.

Objectives by stake: margin, new customers, demand, retention, and the platform choice based on your audience and your offer.
Three campaign types: awareness on a new audience, acquisition with the customer base excluded, revenue on everyone, each with its steering signal.
Profitability targets: POAS and target CPA built on your real costs, and the split between acquisition budgets and profitability budgets.
Structures and bids: adjusted continuously, with first-party audiences, exclusions and controlled ad frequency.
Scaling: budget opened up step by step, marginal profitability tracked at each step.

Tracking and measurement

We make the signal sent to the platforms reliable, and we establish what the channel really brings to your revenue.

First-party collection: server-side tagging and conversion APIs, CAPI on Meta, Events API on TikTok.
Consent Mode and compliance: collection that complies with ePrivacy and GDPR, wired to your CMP.
Value signals: margin, new customer and lifetime value sent back to the platforms, so their algorithms aim at the same target as you.
Incrementality tests: Causal Impact, geo-lift and conversion lift, to establish what the channel really creates.
Business reading: LTV to CAC ratio, and the share of Social in the media mix.

Web Tracking Advanced Media Measurement

Creative strategy

The platforms serve what you give them. We identify the angles, we produce them with our marketing studio, and we test them until we know which ones carry.

Angles: identified in your customer verbatims, your reviews and your CRM data.
Native formats: UGC, short video, static, carousel, produced with our marketing studio for each platform.
Test protocols: offers, promises and hooks tested continuously, performance read by angle and not only by campaign.
Renewal cadence: set on the measured fatigue of the account, because a growing account consumes creative faster.

Marketing Studio

Tools & technology expertise

Our consultants work on the advertising platforms of the market and on their measurement building blocks. The most frequent:

Services

What our Social Ads support covers

Audit and diagnosis

We go through your accounts, your tracking, your creatives and your business data. The diagnosis is structural: it says what caps performance, the structure, the signal or the creative, and it ranks the work by expected gain. You leave with what to keep, what to rebuild, and the order to do it in.

A magnifying glass over a list of checkpoints — On a social account, the first source of loss is almost always the signal: conversions the platform never receives, or receives without their value.

Structure and strategy

We structure campaigns, audiences and optimisation objectives on your business model: one campaign per type, awareness, acquisition or revenue, each with its audience and its steering signal, profitability targets built on your real costs, and a written split between acquisition budgets and profitability budgets. The switch happens in waves, to preserve the learning already in place.

Two interlocking gears — The steering signal defines a campaign, not its name: an acquisition campaign is steered on the new customer event, with the customer base excluded.

Campaign management and creative

A consultant runs your accounts day to day: structures, bids, budgets and exclusions adjusted at the pace of the signals, budget scaled step by step. With our studio, we produce and renew the angles and the native formats of each platform, and we read performance by angle. Every week, a control round records what moved.

A performance curve plotted point by point — Creative is produced with your teams or fully autonomously with our studio: both ways exist, and the cadence is set on measured fatigue.

Steering and incrementality

Every month, a written report on your business metrics says where the variation comes from and what we do about it, on a backlog decided together. When the question becomes what the channel really creates, we answer it with an incrementality test, Causal Impact, geo-lift or conversion lift depending on the context, and we draw the budget decisions from it. The method and the queries that produce your numbers stay with you.

Two speech bubbles, one answering the other — Attribution says which conversions saw an ad. Incrementality says which ones would have happened without it: the second decides the next budget.

Partners

EdgeAngel, Meta Business Partner

Through this badge, Meta recognises EdgeAngel as a proven expert in its technologies. The criteria cover the volume we manage for our clients and the quality of the work delivered, and the status is reviewed regularly: it has to be held over time.

The programme has two levels, and the badge belongs to the second. It requires a business verified by Meta and certified teams, and it alone gives the right to a listing in the official partner directory.

What it brings us concretely: privileged support from the Meta teams, reachable directly and with our requests prioritised, and access to product changes and platform insights.

Meta Business Partner

Resources

Our notes on the topic

Our expert notes on Social Ads

All resources

Team

The consultants who run your campaigns

Our lead profiles on Social Ads services

Léa Garmendia

co-Head of Performance Acquisition

Social Ads Lead
Léo Llinares

co-Head of Performance Acquisition

SEA and ChatGPT Ads Lead

How we work with you

Full management

We run your accounts end to end, from structure to day-to-day steering.

A lead consultant on your account, reachable directly
A fixed-price setup, then a scoped monthly run
Your media budget stays with you, separate from our fees

Alongside your teams

Your teams keep the wheel, we step in where expertise is missing.

Audit, framing or a measurement project
Support for your in-house team or your agency
The method and the queries that produce your numbers stay with you

Our expert profiles

Traffic Manager Runs the campaigns day to day: structure, bidding, budgets and trade-offs.
Social Ads Consultant Runs Meta, TikTok and LinkedIn campaigns on your business objectives, from framing to the monthly report.
Creative Strategist Designs the ad assets and the test protocols that decide between them.
Data Analyst Builds the dashboards and the analysis on the delivered model.

The agency

An independent firm of senior consultants, founded in 2018.

Hubs in Paris, Bordeaux and Barcelona. You know who works on your account, and you talk directly to the consultants who run it.

About the agency

2018: founded
3: hubs: Paris, Bordeaux, Barcelona
8: official partnerships

Testimonials

What our clients say.

With the Capture solution for our reporting and the quality of consultants, our performance reviews have become ultra-clear and relevant. This allows us to manage daily activities and gives us the means to achieve our goals.

Mathias Pestre-Mazieres CEO Blue Horse Group
An acquisition strategy that perfectly secured our high season. Thanks to fine-tuned management of the Google / Meta complementarity, we were able to scale our volumes with controlled profitability.

Lydie Castagnet Marketing & Communication Director Forge Adour
EdgeAngel is not limited to media buying, they give meaning to numbers. They were able to detect weak signals in our data to transform our acquisition and unlock new performance levers.

Valentine Soulès E-commerce Manager Golf One 64
Since the deployment of Capture by EdgeAngel, our SEO team has significantly improved reporting quality and opportunity analysis: the reports are highly performant, with very advanced granularity (+30 million rows in the dataset) and complete team adoption.

Karim Elmlih Head of Organic Acquisition – Growth Qonto
Partners since 2018 on our tracking and privacy challenges (Piano, sGTM, GDPR), EdgeAngel combines sharp technical expertise with rigor. An essential extension of our team to secure and accelerate our complex data projects.

Cédric Tamboise Group Digital & e-Commerce Director Kiloutou
Since 2021, EdgeAngel has been securing our Web & App tracking. Their advanced technical expertise has enabled us to regain full control of our data to effectively drive the evolution of our digital ecosystems.

François Charlet Communication and Digital Marketing Citeo

Solution

Capture: the modular Data Platform to activate your Marketing & AI data.

Connect your tools to each other and feed your AI and agentic workflows with your data and your business context. Capture augments your existing infrastructure and makes it more efficient: you remain the owner of the tools and the data.

Discover Capture

Frequently asked questions about Social Ads

What is a Social Ads agency, and what does it actually do?

A Social Ads agency designs, launches and steers your paid advertising campaigns on social networks: Meta (Facebook and Instagram), TikTok, LinkedIn, Snapchat and Pinterest. Its work covers strategy, media buying, creative strategy, the technical side of tracking, and the measurement of what the campaigns really bring in.

You will also see the term SMA agency, for Social Media Advertising. It is the same thing, and it is distinct from a social media agency, which works on organic content.

How do you measure what Social Ads campaigns really bring in?

With incrementality tests, which answer the question attribution leaves open: what would have happened without the campaign. Depending on the context, Causal Impact, geo-lift or conversion lift, on top of the real cost per acquisition and the quality of the customers generated in your CRM.

In a Causal Impact study run for one of our clients, each Social Ads conversion tracked in GA4 corresponded to 5.7 incremental conversions: the real contribution of the channel moved from 6% to 32%. That result holds for that scope and that period, and it is replayed when the setup changes.

Which platforms do you work on, and how do you choose them?

Meta, TikTok and LinkedIn first, Snapchat and Pinterest alongside. The choice is made on your audience and your objective: Meta for the widest reach and the most complete format catalogue, TikTok to generate demand with short video, LinkedIn for B2B and decision-makers, Snapchat for young audiences, Pinterest for visual search intent.

In most of the setups we run, two or three platforms cover the need. Adding one is justified by an audience specific to that platform, or by a format your brand knows how to produce.

How do you work on creative strategy?

As a measured performance lever, in three steps: build the angles from the data, customer verbatims, reviews, purchase drivers of the profitable segments; adapt them into formats native to each platform, UGC, short video, static, carousel, produced with our marketing studio; read performance by angle and by format, to know what to adapt and what to replace.

The renewal cadence is set on the measured fatigue of the account. A growing account consumes creative faster than an account in steady state, and that is often what caps the budget increase.

Why are server-side tracking and the conversion API decisive in Social Ads?

Because the platform algorithms optimise from the conversions they receive, and browser-side collection loses part of them: blockers, iOS restrictions, the end of third-party cookies. A server-side setup combined with the conversion API, CAPI on Meta, Events API on TikTok, sends conversions server to server with a better match rate, enriches the signal with value, margin and new customer status, and deduplicates cleanly against the pixel.

Combined with Consent Mode and your first-party data, this is what allows the algorithms to work properly in an environment where consent is the rule.

What is your pricing model and commitment structure?

On a fixed price against a written scope, in most cases. An audit or a structure project is sold as a project, with its deliverables and its end date. Ongoing management is sold as a monthly run, with what is included each month and a backlog decided together. Consulting and coaching for your in-house teams or your agency are sold without operational management.

In all cases, you keep ownership of your accounts, your data and the reporting, your media budget stays with you, separate from our fees, and you remain free to leave.

Talk about your project

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Paul Schmitt

Consulting Director

"Our goal is to make your data actionable to generate concrete value, quickly."

The team