Social Ads Agency
Business-Centric & Data-Driven
Meta, TikTok, LinkedIn & Pinterest Expertise We transform social media advertising into a profitable growth lever, driven by data and business value.
Social Ads Agency focused on performance
& profitability.
EdgeAngel is a Social Ads agency dedicated to companies that want to structure, optimize, and scale their campaigns sustainably.
We support e-commerce brands, scale-ups, B2B companies, and high-growth players in managing their Social Ads campaigns, with a clear objective: generate measurable, incremental, and profitable performance.
A Business-Centric & Data-Driven Approach
We don't manage campaigns solely by displayed ROAS. We connect your paid social investments to your real growth objectives.
Whether launching a new channel, challenging an existing agency, or structuring a more mature Social Ads strategy, we intervene in full management, audit/redesign, or strategic coaching, in France and internationally.
Our Social Ads Approach
Need personalized support?
Talk to an expertFull-Funnel Paid Social Strategy
- A high-performing Social Ads campaign starts with a clear strategy: what to sell, to whom, with what message, at what cost, and on what value window. We build a hybrid management structure.
- Efficiency: capturing existing demand (Retargeting, DPA, Catalogs) to maximize short-term ROI.
- Growth: generating new demand (Broad, Interests, Lookalikes) to feed the machine.
- Retention: reactivating logic to maximize LTV and repurchase rate.
- Result: budgets are arbitrated dynamically between profitability and scale.
Data-Driven Management & Incrementality
- We don't manage campaigns solely on platform ROAS (often biased). We use a robust measurement ecosystem.
- Server-Side Tracking (CAPI) to mitigate signal loss (iOS, cookies).
- Offline Conversions to optimize on real confirmed value (leads, in-store sales).
- Advanced Media Measurement management (MMM, Incrementality, Geo-Lift) to validate the real impact of ads.
- Exclusion of existing customers/newsletter subscribers to focus budget on true acquisition.
- This approach allows focusing budgets on levers that truly create value and avoiding classic attribution biases of paid social.
Ad Creative & Continuous Learning
- On social media, ad creative is the main performance lever. We integrate creative at the heart of Social Ads management.
- Our methodology rests on:
- Use of best practices (UGC, Reels, Stories, statics)
- Integrated production to feed campaigns without friction or delays.
- Iterative A/B testing: we test angles, hooks, and CTA to identify what converts.
Tracking, Measurement & Performance
- Without reliable data, algorithms are blind. We insure your technical foundation.
- Audit & Cleanup of Pixel / CAPI.
- Custom Dashboarding (Looker Studio) for a clear view of KPIs (CPA, MER, Contribution).
- Feed Management ensuring your product catalog is perfectly formatted for algorithms.
- Attribution Logic: understanding the role of Social Ads in the global mix.
Our Methodology: Drive Performance without Being Driven by the Algorithm
- framing the 'business truth' (margin, LTV, segments, growth goals)
- structuring campaigns that separate profitability (harvesting) and growth (conquest)
- aligning tracking, value signals, and optimization objectives
- running a structured continuous improvement loop: audiences, bids, creatives, landing pages
- documenting learnings to scale what works and cut what doesn't
The EdgeAngel Difference
AI, Data & Marketing Expertise
We combine performance culture and data culture: the goal is to buy better, measure better, and learn faster.
- › business reading (profit, LTV, new customers)
- › data activation (CRM, 1st-party, value signals)
- › reasoned automation (no "blind" autopilot)
- › structured creative iterations (testing and learning loop)
Premium Consultants
You work with senior profiles who know how to:
- › audit and rebuild a paid social strategy
- › optimize performance without degrading the brand
- › improve measurement (tracking, CAPI, signal quality)
- › challenge an existing agency or internal team
Customized Collaboration
Depending on your context, we can intervene in:
- › full management (monthly run)
- › redesign / migration (structure, tracking, process)
- › coaching (support for internal teams, upskilling)
- › spot missions (launch, scale, international, performance crisis)
Social Ads Experts
A team of seniors to manage your campaigns
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Léa
Head of Digital Growth & Consulting Director
Léa orchestrates paid acquisition strategies and ensures alignment between business goals, marketing strategy, and investment management. Her Social Ads expertise and consulting vision guarantee a coherent trajectory: online acquisition, conversion, and global performance impact.
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Alice
Creative Consultant & Content Strategy
Alice manages the creative part as a performance lever: building angles, briefs, variations, formats (UGC, video, static), and iterations based on data signals. Objective: improve ability to scale by renewing creative at the right pace, without losing efficiency.
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Léo
Lead Creative Consultant & Data Analyst
Léo structures analysis and management: actionable reporting, cohort/segment reading, optimization recommendations, and test prioritization. He transforms data into decisions: where to invest, what to stop, and how to improve conversion quality.
Platforms we master
Meta, TikTok, LinkedIn, Snapchat, Pinterest.
Ready to accelerate your growth?
Let’s discuss your data and marketing challenges. We answer within 24h and propose a first diagnostic: objectives, accounts, tracking, creative, quick wins and action plan.
Paul Schmitt
Consulting Director
« Our goal is to make your data actionable to generate concrete value, quickly. »
Questions?
Most Social Ads agencies focus on operational campaign management: audience settings, bidding, ad formats, and reporting on platform-visible metrics.
At EdgeAngel, we approach social media advertising as a global business lever, not just a media buying channel.
Our approach rests on three inseparable pillars:
- Technical, with strong attention to tracking, server-side, Cluster APIs, and the quality of data sent to ad platforms.
- Creative, essential to feed Social Ads algorithms with differentiating messages adapted to each network's usage.
- Business Strategy, with management oriented towards value, margin, new customer acquisition, and incremental growth.
Social Ads campaign optimization doesn't rely solely on bid settings or audiences.
We work simultaneously on several levers:
- campaign structure (prospecting, retargeting, full-funnel),
- audience quality and segmentation,
- ad creative and message renewal,
- granular performance analysis by platform, format, and audience,
- budget arbitration based on real profitability.
Automated Social Ads campaigns only become 'black boxes' when they are poorly fed with signals.
Our role is precisely to regain control of automation by working on:
- signal quality sent to algorithms (first-party audiences, qualified conversions),
- campaign structure and objectives,
- ad creative optimization,
- incremental performance analysis.
Managing Social Ads campaigns solely on global ROAS can be misleading. This type of management often favors overexposure to already acquired audiences or conversions that would have occurred naturally.
We implement advanced management strategies based on:
- real gross margin,
- new customer acquisition,
- long-term value (LTV),
- campaign incrementality measurement.
👉 What real value do these Social Ads campaigns generate for your business?
Social Ads performance is not limited to clicks or conversions declared by platforms.
We analyze:
- real cost per acquisition,
- lead or client quality generated,
- downstream conversion rate (CRM),
- campaign contribution to global growth,
- incremental impact of ad investments.
Signal loss due to adblockers, iOS restrictions, and the gradual end of third-party cookies strongly impacts Social Ads performance.
Server-side tracking allows to:
- secure data collection,
- improve conversion reporting,
- enrich signals sent to platforms,
- strengthen algorithm efficiency for optimization.
We do not treat Social Ads and SEO as isolated channels.
Our teams analyze paid and organic performance to:
- avoid unnecessary spend on audiences already acquired via SEO,
- use Social Ads as a lever to amplify high-performing content,
- test creative messages and angles exploitable in SEO and content marketing.
Indicators vary by objective, but we notably track:
- cost per acquisition (CPA),
- conversion volume and quality,
- post-click conversion rate,
- customer value and LTV,
- campaign profitability,
- result incrementality.
We prioritize a transparent approach aligned with your business stakes.
Our support models include:
- setup or campaign redesign projects,
- monthly management indexed to media budget, with a floor guaranteeing team involvement,
- coaching or strategic consulting missions.