Google Ads

Performance Max is a "black box" only if you don't give it the right inputs. Our consultants take back control by acting on signal quality (1st party audiences, enriched conversion data), product feed optimization and especially creativity. We continuously inject high-performing visual assets created by our Studio to guide the algorithm towards your best targets.

Optimizing an account on overall ROAS can be misleading and push you to repurchase your own loyal customers. We configure your campaigns to optimize bids on Actual Gross Margin or specifically on New Customer Acquisition (NCA). This allocates your budget where it generates net profit.

With the end of third-party cookies and browser restrictions, signal loss is enemy #1. A GTM Server-Side implementation ensures reliable data collection, bypasses adblockers and sends Enhanced Conversions directly to Google's APIs. It's the essential fuel for Smart Bidding to work at full capacity.

The product feed is the "raw material" of Google Shopping and PMax. We technically audit and optimize your feed (via Channable, Feedonomics or directly at source): titles enriched with keywords, custom labels for margin-based segmentation, optimized Google categorization. A quality feed can double your impressions on relevant queries.

Most agencies focus on media buying. At EdgeAngel, we treat Google Ads as a complete ecosystem. We work on Technology (tracking, feeds), Creativity (assets to feed AI) and Business Strategy (margin-based management). This alliance breaks through classic performance ceilings.

There's no technical minimum budget, but to achieve significant results and exit the algorithm learning phase, we recommend a media budget of at least €3,000/month. Below this, data volume is often insufficient for Smart Bidding to reach its full potential.