Google Ads

Your Data-Driven & Profit-Oriented Google Ads Agency

We don't manage your campaigns by clicks, but by the real value generated. EdgeAngel combines technical expertise (Smart Bidding, Feed Management, Server-Side Tracking) and business vision (margin-based management, NCA) to transform your Google Ads investments into profitable growth.

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Transform your Google Ads investments into profitable growth

At EdgeAngel, optimizing your Google Ads campaigns relies on a data-driven and business-centric approach. We combine technical expertise and strategic vision to maximize your profit, not just your ROAS.

"Performance & Growth" Account Architecture Two distinct engines for immediate profitability and market share conquest.

Margin & LTV Management Your business data integrated to optimize on real profit, not vanity metrics.

Technical Excellence Feed Management, Enhanced Conversions, Server-Side Tracking and Consent Mode v2 mastered.

Incrementality Measurement Causal Impact tests to prove the true contribution of your campaigns beyond attribution.

Explorer nos services

Campaigns Google Ads

ACTIVE

Campaign

ROAS

Conv.

CPA

Search Brand

Exact Match

8.4x

312

€12

Shopping

Standard

5.2x

186

€18

PMax

Performance Max

3.1x

€28

Smart Bidding

Target ROAS 400%

Optimization Maximize Value

Feed Health

98%

Products
approved

Nos Certifications

They trust us

Our Google Ads Services

01 / 03

01
Acquisition Strategy & Hybrid Management

We don't optimize for clicks, but for the real value generated for your business.
- "Performance & Growth" Architecture: Structuring your accounts with two distinct engines for immediate profitability AND market share conquest.
- Margin & LTV Optimization: Integrating your business data to optimize bids on real profit, not just ROAS.
- New Customer Acquisition (NCA): Configuration to prioritize acquisition of new customers rather than repurchasing existing ones.
- Budget Arbitration: Objective budget allocation between Search, Shopping, PMax, Display and YouTube based on actual performance.
02
Technical Excellence & Data Activation

We deploy the most advanced technologies to feed Google's algorithms.
- Feed Management: Continuous audit and optimization of your Google Shopping feeds (titles, custom labels, segmentation) to maximize visibility.
- Enhanced Conversions: Implementation of advanced conversion tracking to improve the quality of signals sent to the algorithm.
- Server-Side Tracking: Setup via GTM server-side for reliable measurement, bypassing adblockers and respecting Consent Mode v2.
- 1st Party Data Activation: Customer Match and predictive audiences to counter the end of third-party cookies.
03
Creativity & Incrementality Measurement

The algorithm doesn't do everything. The message and measurement make the difference.
- Creative Testing with our Studio: Production and A/B testing of visual and text assets for PMax, YouTube and Demand Gen.
- Incrementality Measurement: Causal Impact and Geo-lift tests to measure the true contribution of your campaigns beyond classic attribution.
- Strategic Reporting: Dashboards (Looker Studio / Capture) connected to your business reality to serve strategy.
- Scripts & Automations: Custom Google Ads scripts development to automate repetitive tasks and alerts.

Acquisition Strategy & Hybrid Management

We don't optimize for clicks, but for the real value generated for your business.

"Performance & Growth" Architecture: Structuring your accounts with two distinct engines for immediate profitability AND market share conquest.
Margin & LTV Optimization: Integrating your business data to optimize bids on real profit, not just ROAS.
New Customer Acquisition (NCA): Configuration to prioritize acquisition of new customers rather than repurchasing existing ones.
Budget Arbitration: Objective budget allocation between Search, Shopping, PMax, Display and YouTube based on actual performance.

01.

AI, Data & Marketing
Expertise

Essential for driving and optimizing marketing, maximizing performance, and limiting regulatory risks.

02.

Premium
Consultants

Responsive, proactive with solid and proven expertise in AI & digital marketing data (and we're nice!).

03.

Personalized
Collaboration

EdgeAngel adapts to your organization for a tailor-made and efficient collaboration.

Your dedicated Google Ads experts

Senior consultants to manage, analyze and optimize your campaigns

Léo Llinares

Consultant Lead Creative & Data Analyst

Léo pilote des comptes Google Ads et Microsoft Ads avec une approche analytique avancée. Il conçoit des reportings orientés décision et optimise les campagnes en fonction des coûts, des conversions et des objectifs de croissance. Son rôle est de transformer les données en recommandations claires pour guider les arbitrages de budget et de stratégie.
Alice Latil

Consultante Creative & Stratégie de Contenus

Alice accompagne des clients e-commerce et leadgen sur leurs campagnes Search, Display et Vidéo. Elle travaille les annonces, les mots-clés et les audiences pour générer un trafic qualifié, améliorer les performances et soutenir la stratégie digitale globale.
Léa Garmendia

Responsable du Pôle Digital Growth & Directrice Conseil

Léa coordonne les missions SEA et assure le lien stratégique avec les clients. Elle veille à l’alignement entre objectifs business, stratégie d’acquisition, budgets et performances globales. Elle vous accompagne dans la durée pour structurer une approche SEA cohérente avec votre stratégie digitale et vos enjeux de développement.

Ready to accelerate your growth?

Let's discuss your data and marketing challenges. We'll respond within 24 hours.

Paul Schmitt

Consulting Director

"Our goal is to make your data actionable to generate concrete value, quickly."

Nos notes d'experts sur le sujet

Note d'expert

Google Ads : nouveaux paramètres wbraid et gbraid pour le suivi des conversions

L'App Tracking Transparency (ATT) d'Apple introduit depuis iOS 14.5 change la manière de remonter des conversions Google Ads. De nouveaux paramètres wbraid et gbraid remplacent maintenant dans certains cas le gclid (Google Click ID).

Lire la note →

Note d'expert

Google Consent Mode v2 : quelles nouveautés et quelles actions à mener ?

Google Consent Mode v2 est disponible : quelles fonctionnalités (ad_user_data, ad_personalization, Basic et Advanced Consent Mode) pour Google Ads et Google Analytics.

Lire la note →

Note d'expert

Server-side tagging avec Google Tag Manager

Qu'est ce que GTM Server-side ? Comment s’intègre le Server-Side Tagging dans votre dispositif de collecte ? Quels sont concrètement les avantages et les limites actuelles ?

Lire la note →

Note d'expert

Causmos & Causal Impact: mesurer l’efficacité de campagnes Social Ads

Comment la méthode Causal Impact, combinée à Causmos de Google, permet de quantifier l’impact réel des campagnes Social Ads en 2025. Étude de cas EdgeAngel.

Lire la note →

Questions?

How do you optimize Performance Max (PMax) campaigns?

Performance Max is a "black box" only if you don't give it the right inputs. Our consultants take back control by acting on signal quality (1st party audiences, enriched conversion data), product feed optimization and especially creativity. We continuously inject high-performing visual assets created by our Studio to guide the algorithm towards your best targets.

What is margin-based or "New Customer" optimization?

Optimizing an account on overall ROAS can be misleading and push you to repurchase your own loyal customers. We configure your campaigns to optimize bids on Actual Gross Margin or specifically on New Customer Acquisition (NCA). This allocates your budget where it generates net profit.

Why is Server-Side tracking essential?

With the end of third-party cookies and browser restrictions, signal loss is enemy #1. A GTM Server-Side implementation ensures reliable data collection, bypasses adblockers and sends Enhanced Conversions directly to Google's APIs. It's the essential fuel for Smart Bidding to work at full capacity.

How do you manage Google Shopping and product feeds?

The product feed is the "raw material" of Google Shopping and PMax. We technically audit and optimize your feed (via Channable, Feedonomics or directly at source): titles enriched with keywords, custom labels for margin-based segmentation, optimized Google categorization. A quality feed can double your impressions on relevant queries.

What's the difference between you and a classic media agency?

Most agencies focus on media buying. At EdgeAngel, we treat Google Ads as a complete ecosystem. We work on Technology (tracking, feeds), Creativity (assets to feed AI) and Business Strategy (margin-based management). This alliance breaks through classic performance ceilings.

What's the minimum budget for Google Ads?

There's no technical minimum budget, but to achieve significant results and exit the algorithm learning phase, we recommend a media budget of at least €3,000/month. Below this, data volume is often insufficient for Smart Bidding to reach its full potential.

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Découvrez nos autres expertises

Une suite complète d'outils pour maîtriser votre data

Data Foundations

Marketing Activation & Intelligence

Performance Acquisition

Capture

Cookie Consent

Experts notes

Google Ads