Microsoft Ads

Quickly replicate your Google campaigns while leveraging Microsoft's specificities.

• Automated import from Google Ads: Transfer your Search and Shopping campaigns in a few clicks, with continuous synchronization.
• Post-import optimization: We adjust bids, keywords and audiences to the specific behaviors of the Bing audience.
• Competitive CPCs: Benefit from cost-per-click generally 20-40% lower than Google on equivalent queries.
• Native extensions and formats: Exploitation of Microsoft specificities (action extensions, multimedia ads, vertical ads).

Leverage Microsoft's targeting options to reach your prospects.

• Remarketing & In-market Audiences: Target users based on their browsing behavior and purchase intentions.
• Similar Audiences: Expand your reach to profiles similar to your best customers.
• LinkedIn Targeting (B2B option): For B2B advertisers, ability to refine by professional data.
• Search + Audience Combination: Add audience layers to your Search campaigns to improve performance.

Reliable measurement to prove the real impact of Microsoft Ads in your media mix.

• UET Tag & Enhanced Conversions: Implementation of Microsoft's universal tracking with conversion data enrichment.
• Multi-touch Attribution: Analysis of Microsoft Ads' role in complex conversion paths.
• Consolidated Reporting: Unified Google + Microsoft dashboard for a global view of your SEA acquisition.
• Incrementality Measurement: Tests to determine the additional volume brought by Microsoft vs Google.