Microsoft Ads

Your Microsoft Ads Agency: Competitive CPCs

Microsoft Ads (Bing, Yahoo, DuckDuckGo) allows you to reach an audience complementary to Google with CPCs 20-40% lower. EdgeAngel helps you leverage this often underestimated channel.

Nous contacter

Configuration Avancée

Conformité RGPD

Support Continu

The strategic alternative to Google for your Search Marketing

Microsoft Advertising is not just a 'small Google'. It's a platform with economic advantages and a high-purchasing-power audience. Our expertise allows you to extract maximum value from it.

Competitive CPCs Cost-per-click 20-40% lower on equivalent queries, for better ROI.

High-purchasing-power audience Bing users often more mature, Desktop, with a higher budget.

Google Ads sync Automatic import of your campaigns with native optimization for Microsoft specificities.

Mix diversification Reduce your Google dependency and reach complementary audiences.

Explorer nos services

Campaigns Microsoft Advertising

SYNCED

Campaign

ROAS

Conv.

CPC

Search B2B

Decision Makers

6.2x

€1.42

Shopping

Import Google

4.8x

124

€0.89

Audience Ads

LinkedIn Targeting

3.4x

€2.18

LinkedIn Sync

Audience Connected

Job Titles

Industries

Company Size

CPC Savings

-32%

vs Google
Ads

Nos Certifications

They trust us

Our Microsoft Ads Services

01 / 03

01
Google Ads Import & Native Optimization

Quickly replicate your Google campaigns while leveraging Microsoft's specificities.
- Automated import from Google Ads: Transfer your Search and Shopping campaigns in a few clicks, with continuous synchronization.
- Post-import optimization: We adjust bids, keywords and audiences to the specific behaviors of the Bing audience.
- Competitive CPCs: Benefit from cost-per-click generally 20-40% lower than Google on equivalent queries.
- Native extensions and formats: Exploitation of Microsoft specificities (action extensions, multimedia ads, vertical ads).
02
Audiences & Advanced Targeting

Leverage Microsoft's targeting options to reach your prospects.
- Remarketing & In-market Audiences: Target users based on their browsing behavior and purchase intentions.
- Similar Audiences: Expand your reach to profiles similar to your best customers.
- LinkedIn Targeting (B2B option): For B2B advertisers, ability to refine by professional data.
- Search + Audience Combination: Add audience layers to your Search campaigns to improve performance.
03
Tracking & Performance Measurement

Reliable measurement to prove the real impact of Microsoft Ads in your media mix.
- UET Tag & Enhanced Conversions: Implementation of Microsoft's universal tracking with conversion data enrichment.
- Multi-touch Attribution: Analysis of Microsoft Ads' role in complex conversion paths.
- Consolidated Reporting: Unified Google + Microsoft dashboard for a global view of your SEA acquisition.
- Incrementality Measurement: Tests to determine the additional volume brought by Microsoft vs Google.

Google Ads Import & Native Optimization

Quickly replicate your Google campaigns while leveraging Microsoft's specificities.

Automated import from Google Ads: Transfer your Search and Shopping campaigns in a few clicks, with continuous synchronization.
Post-import optimization: We adjust bids, keywords and audiences to the specific behaviors of the Bing audience.
Competitive CPCs: Benefit from cost-per-click generally 20-40% lower than Google on equivalent queries.
Native extensions and formats: Exploitation of Microsoft specificities (action extensions, multimedia ads, vertical ads).

01.

AI, Data & Marketing
Expertise

Essential for driving and optimizing marketing, maximizing performance, and limiting regulatory risks.

02.

Premium
Consultants

Responsive, proactive with solid and proven expertise in AI & digital marketing data (and we're nice!).

03.

Personalized
Collaboration

EdgeAngel adapts to your organization for a tailor-made and efficient collaboration.

Your dedicated Microsoft Ads experts

Senior consultants mastering Google + Microsoft synergies

Léo Llinares

Consultant Lead Creative & Data Analyst

Léo pilote des comptes Google Ads et Microsoft Ads avec une approche analytique avancée. Il conçoit des reportings orientés décision et optimise les campagnes en fonction des coûts, des conversions et des objectifs de croissance. Son rôle est de transformer les données en recommandations claires pour guider les arbitrages de budget et de stratégie.
Léa Garmendia

Responsable du Pôle Digital Growth & Directrice Conseil

Léa coordonne les missions SEA et assure le lien stratégique avec les clients. Elle veille à l’alignement entre objectifs business, stratégie d’acquisition, budgets et performances globales. Elle vous accompagne dans la durée pour structurer une approche SEA cohérente avec votre stratégie digitale et vos enjeux de développement.

Ready to accelerate your growth?

Let's discuss your data and marketing challenges. We'll respond within 24 hours.

Paul Schmitt

Consulting Director

"Our goal is to make your data actionable to generate concrete value, quickly."

Nos notes d'experts sur le sujet

Note d'expert

Google Ads : nouveaux paramètres wbraid et gbraid pour le suivi des conversions

L'App Tracking Transparency (ATT) d'Apple introduit depuis iOS 14.5 change la manière de remonter des conversions Google Ads. De nouveaux paramètres wbraid et gbraid remplacent maintenant dans certains cas le gclid (Google Click ID).

Lire la note →

Note d'expert

Google Consent Mode v2 : quelles nouveautés et quelles actions à mener ?

Google Consent Mode v2 est disponible : quelles fonctionnalités (ad_user_data, ad_personalization, Basic et Advanced Consent Mode) pour Google Ads et Google Analytics.

Lire la note →

Note d'expert

Server-side tagging avec Google Tag Manager

Qu'est ce que GTM Server-side ? Comment s’intègre le Server-Side Tagging dans votre dispositif de collecte ? Quels sont concrètement les avantages et les limites actuelles ?

Lire la note →

Questions?

Why invest in Microsoft Ads in addition to Google?

Microsoft Ads (Bing, Yahoo, DuckDuckGo, AOL) represents 10-15% of the search market but with CPCs 20-40% cheaper than Google. The audience often has higher purchasing power (Desktop users, older). Not being there is leaving money on the table.

Can we simply import our Google Ads campaigns?

Yes, Microsoft offers automatic import from Google Ads: campaigns, ad groups, keywords, bids... everything can be replicated instantly. However, we always recommend post-import optimization work because the Bing audience has different behaviors.

What is the typical Microsoft Ads audience?

The Bing audience is diverse: default Windows users, more mature profiles (35-65 years old), high proportion of Desktop. Average purchasing power is often higher than Google. It's relevant for e-commerce as well as services, not just B2B.

What budget is needed to start on Microsoft Ads?

Since volumes are lower than Google, budgets can be more modest. We recommend a minimum of €1,000/month to collect enough data. The advantage: with lower CPCs, this budget often generates more qualified clicks than a Google equivalent.

How do you measure incrementality vs Google Ads?

We analyze the potential cannibalization between Google and Microsoft on the same queries (especially brand). Through stop/resume tests and path analysis, we determine what volume Microsoft actually brings in addition to Google.

Contactez nos experts

Découvrez nos autres expertises

Une suite complète d'outils pour maîtriser votre data

Data Foundations

Marketing Activation & Intelligence

Performance Acquisition

Capture

Cookie Consent

Experts notes

Microsoft Ads