Google Analytics

Robust architecture for websites and applications (via GTM Web, GTM Server, Firebase Analytics...), ensuring consistent and reliable collection.

• Multi-platform support: Configuration adapted to web, mobile, and hybrid environments to analyze the entire visitor journey and the contribution of different digital products.
• Multi-touch attribution: Analysis of conversion sources from different touchpoints in user journeys, with a business reading allowing to identify truly profitable marketing levers.
• Third-party tool integration: Integration with visualization tools (Looker Studio, Tableau, etc.), exports to Data Warehouse, integration with AB Testing tools (AB Tasty, Kameleoon, etc.) to better connect Google Analytics insights to marketing and product decision-making.
• Channel grouping customization: For optimized reading of traffic sources, distinguishing channels according to your business needs, acquisition, or retention.
• Advanced custom reports: Numerous analysis possibilities with interactive dashboards, conversion funnels, etc. & automated export possibilities, adapted to your key pages, conversion rates, client objectives, and business stakes.

Implementation of Google Consent Mode to collect and exploit your data while respecting your Privacy choices and regulations (CNIL, GDPR).

• ePrivacy Compliance: Expert support and recommendations according to CNIL requirements, respecting GDPR regulations, without losing essential marketing information despite consent constraints.
• Google Consent Mode: Implementation of a degraded consent collection mode that allows recovering data, including for analyzing campaign contribution and organic traffic.
• CMP Solutions: Integration of consent solutions (Didomi, custom solution, etc.) for precise consent management, while maintaining a reliable view of audiences and client conversions.
• Compliance Audit: Verification of your existing setup & recommendations to ensure data processing in accordance with regulations, and avoid collection interruptions during site or product page updates.
• Legal evolution monitoring: Tool updates to remain compliant with new regulatory requirements, without impacting business or marketing analysis.
• Data storage in Europe: With security standards and processes ensuring compliance with regulations, and protection of critical client and CRM data.

Support for your teams to ensure sustainable and high-performance tool exploitation.

• Internal training: Awareness and learning for teams on using Google Analytics and associated tools, to make your marketing teams autonomous in reading dashboards and business analysis.
• Tailor-made coaching: Dedicated sessions on data interpretation and informed decision-making, to quickly identify pages, products, and marketing actions that generate the most value.
• Continuous support: Assistance for resolving technical incidents and adapting to new needs, so that digital measurement remains reliable even during redesigns, new journeys, or acquisition campaigns.
• Clear documentation: Personalized guides to ensure rapid and autonomous skill development, structured to facilitate collaboration between marketing, product, and data.