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Google Analytics (GA4) Experts and Consultants

Measure and optimise your digital strategy, web and app.

Draw on EdgeAngel's expertise to configure and operate Google Analytics and Google Analytics 360.

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EdgeAngel Google Analytics expertise

Structure, analyse and activate your data

Our expertise serving your digital strategy, to structure, analyse and activate your data.

01

Advanced Tool Configuration & Features

Robust architecture for websites and applications (via GTM Web, GTM Server, Firebase Analytics...), ensuring consistent and reliable collection.

  • Multi-platform support: configuration adapted to web, mobile and hybrid environments
  • Multi-touch attribution: conversion sources across every touchpoint, with a business reading
  • Third-party tools: visualization (Data Studio, Tableau), exports to your data warehouse, AB testing (AB Tasty, Kameleoon)
  • Channel grouping: traffic sources split the way your business needs it, acquisition or retention
  • Custom reports: interactive dashboards, conversion funnels, automated exports
  • BigQuery export: the property linked to BigQuery, daily and streaming, for raw events
  • User-provided data: hashed emails and phone numbers, sent with consent, for more reliable cross-device measurement
  • Google Analytics 360: scoping, licence purchase and day-to-day support, for high volumes
02

GDPR Compliance and Consent Management

Implementation of Google Consent Mode to collect and exploit your data while respecting your Privacy choices and regulations (CNIL, GDPR).

  • ePrivacy compliance: support in line with CNIL and GDPR requirements
  • Google Consent Mode: collection continues without cookies for visitors who decline
  • CMP: connecting your consent platform (Didomi, or another one)
  • Compliance audit: review of your existing setup, and recommendations
  • Legal change monitoring: the tool updated when the framework moves
  • Data stored in Europe
03

Advanced data analysis

When the interface hits its limits, the raw data takes over.

  • BigQuery analysis: SQL on the raw export gives the exact answer
  • Reports and explorations: funnels, segments, cohorts, attribution
  • Data Studio dashboards and connection to your BI tool
  • AI agents: ours and yours connected to your data through the Google Analytics MCP server, for collection quality checks and exploration
04

Training & Technical Support

Support for your teams to ensure sustainable and high-performance tool exploitation.

  • Training: learning Google Analytics and the tools around it, so you can read the reports without us
  • Tailor-made coaching: dedicated sessions on reading the data
  • Ongoing support: technical incidents and changes, so measurement stays accurate after a redesign
  • Documentation: guides written for your own configuration

The tool

Google Analytics, our reading

Google Analytics is Google's audience measurement tool for websites and mobile apps. Its current version, launched in October 2020 as Google Analytics 4 and now simply Google Analytics, replaced Universal Analytics, discontinued in July 2023. Everything in it is an event, described by parameters and attached to a user and a session. Collection runs through the Google tag or Google Tag Manager on the web, the Firebase SDK in apps, and server-side through the Measurement Protocol or the Data Manager API, its alternative since May 2026.

Two editions: standard, free, BigQuery export included, and Google Analytics 360, paid, which raises the ceilings for high volumes: retention up to 50 months, Explorations up to one billion events per query, daily export beyond one million events per day, vendor support.

Updated September 2026

The most widespread, and complete from the free edition

According to W3Techs, in September 2026, 47.6% of websites use Google Analytics, that is 83.2% of the sites equipped with a measurement tool. The standard edition ships with the raw export to BigQuery, Explorations, data-driven attribution, audiences and Consent Mode. Its event model works for the web as for apps, and it drives the Google ecosystem: conversions in Google Ads, shared audiences, campaign costs in the reports.

A collection building block made for the modern data stack

Google Analytics is closer to a collection protocol than to a reading tool: the interface renders what was configured. Its strength lies elsewhere. The export to BigQuery, daily or streaming, delivers raw data into a warehouse where it meets the CRM, media costs and the catalogue. In the other direction, the Measurement Protocol and, since May 2026, the Data Manager API send your server events and offline conversions back. The data can then be read anywhere: Data Studio or Power BI, SQL, agents connected through MCP.

Modern Data Stack and Data Pipelines, our offer

A partial view of upper-funnel campaigns

Google Analytics attributes on the clicks it observes. Impressions seen without a click, video, social, display, offline conversions that are not imported and a share of visitors without consent escape it: it measures the post-click journey well, the effect of an awareness campaign less so. Beyond the click, incrementality tests and marketing mix modelling take over. That is our advanced media measurement offer.

Advanced Media Measurement, our advertising effectiveness offer

Sources : Google Analytics 360 and standard properties, the limits compared · Behavioural modelling with Consent Mode, the thresholds

Our expert notes : GA4: data modelling and attribution · Google Consent Mode v2, the essentials · Dynamic remarketing and GA4 · Server-side tagging with Google Tag Manager

Frequently asked questions about Google Analytics

Is Google Analytics GDPR-compliant in France?

It can be, under two conditions. Valid consent before any cookie is set, collected by a CMP and passed to the Google tags by Consent Mode. And a legal basis for transferring data to the United States, which the Data Privacy Framework has provided since July 2023 for certified companies, Google included. A GTM server adds control over the personal data that is sent.

What is the difference between Google Analytics and Google Analytics 360?

The same tool, two editions. Google Analytics 360 is paid and raises the ceilings: retention up to 50 months, Explorations up to one billion events, daily BigQuery export beyond one million events, 100 parameters per event instead of 25, and vendor support. It pays off at high volumes, or when sampling gets in the way of analysis.

Does Consent Mode recover data from visitors who decline cookies?

Partly, through modelling. In advanced mode, the tags send cookieless signals for refusals, and Google Analytics estimates the behaviour of these visitors from those who consent. It requires at least 1,000 events per day without consent for 7 days, and 1,000 daily consenting users on 7 of the last 28 days. This modelled data does not enter the BigQuery export.

Why link Google Analytics to BigQuery?

To get the raw events, without sampling or aggregation, and combine them with your other data: CRM, media costs, catalogue. The export is included in the standard edition, up to one million events per day in daily mode, without limit in streaming. It is Google Analytics' entry point into a modern data stack.

Does Google Analytics measure mobile apps?

Yes. One property hosts web streams and iOS and Android app streams, collected by the Firebase SDK, in the same event model. Web and app journeys read together, and a User-ID links the devices of one person. Consent Mode applies to apps as it does to the web.

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Paul Schmitt

Paul Schmitt

Consulting Director

"Our goal is to make your data actionable to generate concrete value, quickly."

The team