Secure your Measurement on the Apple Ecosystem
App Tracking Transparency (ATT), ITP, SKAdNetwork... We help you navigate the complexity of iOS tracking to maintain your performance.
The Apple ecosystem imposes new rules (ATT, ITP). EdgeAngel helps you adapt your strategy to continue measuring and optimizing your campaigns.
ATT Compliance Maximize your opt-in rates while respecting Apple's guidelines.
First-Party Data Pivot to a proprietary data strategy to reduce reliance on third-party cookies and IDFA.
Privacy-Preserving Measurement Adopt new standards like SKAdNetwork and Private Click Measurement.
Continuous Adaptation Stay up to date with constant iOS evolutions (Link Tracking Protection, Privacy Manifests).
Essential for driving and optimizing marketing, maximizing performance, and limiting regulatory risks.
Responsive, proactive with solid and proven expertise in AI & digital marketing data (and we're nice!).
EdgeAngel adapts to your organization for a tailor-made and efficient collaboration.
Mobile Tracking Expert
Mathieu masters the technical specifics of the Apple ecosystem. He helps you implement technical solutions to maintain visibility on your iOS performance.
Privacy Expert
Pauline supports you in navigating regulatory and technical constraints (ATT, ITP) to transform these challenges into opportunities for customer trust.
Let's discuss your data and marketing challenges. We'll respond within 24 hours.
Consulting Director
"Our goal is to make your data actionable to generate concrete value, quickly."
It is an iOS feature that requires apps to ask the user for permission before tracking them or accessing their device's advertising identifier (IDFA).
Apple offers SKAdNetwork for anonymized attribution. Additionally, platforms like Google and Meta use modeling to estimate missing conversions based on consenting users and other signals.
iOS 17 automatically removes certain tracking parameters (like gclid, fbclid) from URLs in Mail, Messages, and Safari in private browsing mode, which complicates click attribution.
A complete suite of tools to master your data