Ensure your compliance and optimize your marketing performance
EdgeAngel supports you in the technical and strategic implementation of Consent Modes to ensure your GDPR compliance while maximizing the effectiveness of your marketing campaigns.
The Digital Markets Act (DMA) imposes strict obligations. Without Consent Mode, you collect data that is very limited for analytics and advertising purposes. We transform this regulatory constraint into a performance lever.
Keep Tracking Ensure your conversions reach Google Ads and Microsoft Advertising.
Advanced Modeling Recover up to 70% of lost data via Google and Microsoft AI.
Multi-Platform Expertise A unified approach for Google, Microsoft (UET & Clarity), and Piano Analytics.
Consent Mode Helper Real-time auditing via our exclusive extension to ensure technical setup reliability.
Consent Mode Helper
We have developed and made available our own Chrome extension to allow our clients to instantly verify the technical validity of their implementation.
Head of Data Collection
GTM and Privacy expert, Mathieu leads technical Consent Mode implementations to ensure compliance and data performance.
Data Marketing Consultant
Pauline supports advertisers in their Privacy strategy and ensures the positive impact of Consent Mode on media management.
Let's discuss your data and marketing challenges.
We'll respond within 24 hours.
Consulting Director
"Our goal is to make your data actionable to generate concrete value, quickly."
Consent Mode is a protocol implemented by Google, Microsoft, Piano Analytics (and other platforms) to adjust data collection based on user consent choices. It allows for respecting user consent while preserving marketing performance.
Since the Digital Markets Act (DMA), certain advertising platforms require a compliant Consent Mode setup. Without it, European user data might no longer be usable for your advertising campaigns.
EdgeAngel supports you on: Google Consent Mode v2, Microsoft UET (Bing) Consent Mode, Microsoft Clarity Consent v2, and Piano Analytics Consent Mode (exemption / hybrid mode).
Respect for your users' consent choices, maintenance of tracking and conversion modeling, and optimization of advertising performance (Google and Microsoft).
Your conversion data will not reach advertising and analytics platforms, and modeled data will be unavailable, significantly reducing the quality of your marketing data and the performance of your campaigns.
A CMP (Consent Management Platform), like Didomi, manages consent collection from users. Consent Mode translates these choices into actionable signals for advertising and analytics platforms.
Yes, EdgeAngel integrates Consent Mode into your ecosystem: CMPs (Didomi, OneTrust, etc.), Tag Managers (GTM, SGTM), analytics solutions (GA, Piano Analytics), and advertising platforms.
Advanced mode allows modeling missing conversions while respecting consent choices. You thus limit data loss while honoring your users' choices.
Because we are simultaneously: Google Partner Premier, Microsoft Advertising Partner, Piano Analytics Certified Partner, Didomi Certified Gold Partner, and the developer of the 'Consent Mode Helper' Chrome extension. Unique technical, regulatory, and marketing expertise.
Une suite complète d'outils pour maîtriser votre data