Firebase Analytics
Measure and Optimize Your Mobile App
Firebase is one of the most robust solutions, having inspired the Google Analytics 4 protocol for the web. With EdgeAngel, get the most out of Firebase for your mobile application.
Exploit the potential of Firebase
Firebase is one of the most robust solutions, having inspired the Google Analytics 4 protocol for the web. With EdgeAngel, get the most out of Firebase for your mobile application.
Expert Integration Seamless and fast configuration of Firebase, perfectly aligned with the Google ecosystem (Google Analytics, Google Ads, BigQuery).
Advanced Tracking Enjoy precise tracking, compatible with the latest market evolutions (SKAN for iOS, 1st party data).
Strategic Collection Structure and map your data efficiently, integrating MMP and Google Tag Manager (GTM) according to your needs.
Time Saving Let our experts manage the technical aspects so you can focus on your application growth.
Nos Certifications
They trust us
Our Firebase Services
Our expertise at the service of your digital strategy to structure, analyze and activate your data effectively.
Architecture & Configuration
Definition of a robust data architecture and expert configuration of the Firebase SDK for reliable collection.
- Data Architecture: Definition of data architecture and tracking of Firebase-specific KPIs
- Firebase SDK: Configuration and testing of Firebase SDK to guarantee data quality
- Collection structure: Efficient mapping integrating MMP and Google Tag Manager (GTM)
- Google ecosystem integration: Seamless connection with Google Analytics, Google Ads, and BigQuery
Mobile Compliance & Privacy
Ensure your mobile application compliance with the latest GDPR and Apple (ATT) standards.
- Google Consent Mode: Implementation for Firebase, ensuring compliance with GDPR and ePrivacy
- AppTrackingTransparency (ATT): Framework configuration for iOS, optimizing consent
- SKAdNetwork: Configuration for privacy-respectful iOS conversion tracking
- Consent management: Integration with your mobile CMP
Integration & Activation
Exploit your Firebase data to feed your third-party tools and optimize user experience.
- Third-party Tool Integration: Feeding MMPs (Adjust, AppsFlyer) and Product Analytics tools
- User Journey Analysis: Detailed analysis to optimize conversion and retention
- Firetest: Use of our advanced tool to validate and optimize your integrations
- Audiences: Creation of segments for targeting and personalization
AI, Data & Marketing
Expertise
Essential for driving and optimizing marketing, maximizing performance, and limiting regulatory risks.
Premium
Consultants
Responsive, proactive with solid and proven expertise in AI & digital marketing data (and we're nice!).
Personalized
Collaboration
EdgeAngel adapts to your organization for a tailor-made and efficient collaboration.
Tailor-made support by Firebase experts
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Mathieu Lima
Head of Collection
As the data collection lead at EdgeAngel, he designs and implements sophisticated web and mobile tracking solutions. Firebase and GTM expert, he optimizes user journeys.
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Pauline Guibert
Data Marketing Expert
Pauline supports our clients in the implementation and advanced exploitation of analytics solutions. She combines dual expertise in GDPR compliance and marketing strategy.
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Hélène Somdecoste-Lespoune
Data Marketing Expert
Hélène specializes in the implementation and advanced exploitation of mobile analytics tools. She masters the Firebase ecosystem and its integration with marketing tools in depth.
Ready to accelerate your growth?
Let's discuss your data and marketing challenges. We'll respond within 24 hours.
Paul Schmitt
Consulting Director
"Our goal is to make your data actionable to generate concrete value, quickly."
Our expert notes on the subject
Any questions?
Yes, Firebase Analytics is free and unlimited for standard reporting. However, some advanced features or raw data storage via BigQuery may incur costs depending on your usage.
Google Analytics 4 (GA4) uses the same event-based data model as Firebase. In reality, when you use GA4 for a mobile application, you are using the Firebase SDK in the background. Firebase is Google's mobile development platform which includes analytics.
It is crucial to implement a mobile CMP (Consent Management Platform) and configure Google Consent Mode. Additionally, on iOS, you must manage the AppTrackingTransparency (ATT) framework to request tracking authorization.
Yes, native integration with BigQuery allows exporting your raw data for deeper analysis, data crossing, or custom visualization in Looker Studio.
No, although Firebase offers attribution features, an MMP (like Adjust or AppsFlyer) remains essential for precise attribution of paid acquisition campaigns on multiple advertising networks.
Discover our other expertise
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