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Piano Analytics Experts

Measure your audience without trading accuracy for privacy.

We configure and operate Piano Analytics across your websites and apps, from collection to analysis.

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01

Implementation & Advanced Configuration

Robust architecture for websites and applications, guaranteeing consistent and reliable collection with Piano Analytics.

  • Multi-platform support: configuration adapted to web, mobile and hybrid environments
  • Multi-touch attribution: analysis of conversion sources from different touchpoints
  • Third-party tool integration: data Studio, Tableau, exports to Data Lake, AB Testing (AB Tasty, Kameleoon)
  • Customization of channel groups for optimized traffic reading
  • Advanced custom reports: interactive dashboards, funnels, automated exports
  • Data Model: events, properties and scopes, set before collection
02

GDPR & Privacy Compliance

Exploit your data while respecting your Privacy choices and regulations (CNIL, GDPR) thanks to Piano Analytics Hybrid Mode.

  • ePrivacy Compliance: support according to CNIL and GDPR requirements
  • Hybrid Mode: implementation of a consent-exempt collection mode retrieving almost all data
  • CMP Solutions: integration of consent solutions (Didomi, custom solution)
  • Compliance Audit: verification of your existing setup and recommendations
  • Legal evolution tracking: update to stay compliant with new requirements
  • Data storage in Europe with strict security standards
  • The four collection modes, and what each one allows
03

Analysis and industrialisation

The data leaves the tool to live inside yours.

  • Data Query, workspaces and tiles
  • Calculated metrics
  • Reporting API and exports to your data warehouse
  • AI agents and Piano's MCP server, to query your data in natural language
04

Training & Support

Support for your teams to ensure sustainable and high-performance use of the tool.

  • Internal Training: awareness and learning of Piano Analytics and associated tools
  • Tailor-made coaching: dedicated sessions on data interpretation and decision making
  • Continuous support: assistance for technical incident resolution
  • Clear documentation: personalized guides for rapid and autonomous skill improvement

The tool

Piano Analytics, our reading

Piano Analytics is the audience measurement solution from the publisher Piano, known in France as AT Internet until the two houses came together. Its model rests on events described by properties, organised in a Data Model shared across every site in an organisation, with scopes that persist a value across a visit or a page display. Collection runs through the JavaScript, iOS, Android and Flutter SDKs, or through the Collection API server-side, and first-party status is obtained by delegating a subdomain you control.

Two properties set the tool apart. It applies no sampling, neither at collection nor at analysis. And it documents four consent modes, including an exempt mode whose list of events and properties is closed and published. Data is processed and stored within the European Union under the data processing agreement, and the vendor holds the Europrivacy certification, approved by the European Data Protection Board in October 2022.

Updated September 2026

Exhaustive measurement, and an exemption that has to be earned

The absence of sampling is the most useful property day to day: a figure read in the interface is the figure, not an estimate. Eco-mode itself samples nothing, it estimates deduplicated counts with an average relative error stated below 2%. The exemption regime does exist and does work, but it is not a checkbox: the documentation requires masking the visitor identifier, anonymising IP addresses, purging at twenty-five months across the whole organisation, measuring on your own domains and apps only, and crossing no imported data. A contract annex seals it.

An open model, served by a Snowflake warehouse

Raw data leaves through two distinct doors, and confusing them is expensive. Data Flow delivers incremental files to FTP, Amazon S3 or Google Cloud Storage. Data Sharing opens the underlying Snowflake database in SQL, where a table reprocessed nightly carries the computed properties the stream does not have, visit duration, entry and exit pages. There is no connector to another warehouse. And the Reporting API caps at two hundred thousand rows per request, with no pagination workaround.

Modern Data Stack and Data Pipelines, our offer

What no audience measurement tool sees

Piano measures what reaches your own surfaces. It does not separate traffic from Google's generative answers from the rest of Google traffic, and the vendor says so plainly: the referrer is identical in both cases. Its dedicated assistant source only covers those serving their answers on their own domain, and it is not retroactive. More broadly, an audience measurement tool attributes on what it observes: impressions seen without a click and offline conversions escape it.

Advanced Media Measurement, our advertising effectiveness offer

Partnerships

Our Piano Analytics certification

EdgeAngel is a Piano Analytics Certified Partner. Our consultants work with the tool on client projects, from the Data Model to raw data exploitation, across web and app scopes.

Which tool you run stays your decision. We are an independent consultancy: when the comparison with another solution comes up, we work through it with your teams, and we then work with the one you keep.

Frequently asked questions about Piano Analytics

Can Piano Analytics work without cookie consent?

Under conditions. The vendor documents an exempt mode with a closed list of events and properties, and publishes the required configuration: masked visitor identifier, anonymised IP addresses, purge at twenty-five months, measurement limited to your own surfaces, no combination with imported or exported data, plus a contract annex. The CNIL, for its part, has provided a self-assessment tool since July 2025 and forbids presenting any solution as validated by it.

What is the difference between exempt mode and extended opt-out?

Exempt mode collects a closed allow-list, five events and one hundred and nine properties, with a visitor identifier. Extended opt-out keeps every event and every property, then strips those carrying personal data at processing time, and assigns no identifier. It costs time spent, conversions and bounce rate, all of which require linking events to one another.

Does Piano Analytics sample data?

No, neither at collection nor at analysis. The eco-mode option is no exception: it processes all the data and merely estimates deduplicated counts, visitors and visits, with an average relative error stated below 2 %. It remains switchable. This is what allows an interface figure to be read as an exact figure.

How do you get raw data out of Piano Analytics?

Through two distinct products. Data Flow delivers incremental files to FTP, Amazon S3 or Google Cloud Storage. Data Sharing opens the underlying Snowflake database in SQL, with an overnight table carrying the computed properties absent from the real-time stream. There is no documented connector to another warehouse: third parties go through Snowflake's native integrations.

Does Piano Analytics measure mobile apps?

Yes. iOS, Android and Flutter SDKs feed the same Data Model as the web, within the same organisation, and journeys are read together. One nuance to know when specifying: the page display scope only exists on the web, since mobile SDKs do not generate the identifier it relies on.

Contact

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Paul Schmitt

Paul Schmitt

Consulting Director

"Our goal is to make your data actionable to generate concrete value, quickly."

The team