Segment
The CDP to Unify and Activate your Customer Data
Collect, standardize and activate your customer data across all your marketing channels with Segment, the market-leading CDP.
Unify your customer view with Segment
Segment allows you to break down data silos and offer a consistent and personalized customer experience, in real time.
Unified Collection A single API to collect data from your site, mobile app and servers.
Identity Resolution Reconcile cross-device user journeys for a 360° view.
Real-Time Activation Trigger personalized marketing actions when they matter most.
Data Governance Ensure data quality and compliance at the source.
They trust us
Our Segment Services
Our expertise at the service of your digital strategy to structure, analyze and activate your data effectively.
Implementation & Tracking Plan
Definition and deployment of a standardized tracking plan to feed all your tools.
- Tracking Plan Design (events, properties)
- Source Implementation (Web, Mobile, Server)
- Destination Configuration (Analytics, CRM, Ads)
- QA and data quality validation
- Documentation via Segment Protocols
Identity & Unification (Unify)
Configuration of identity resolution for a 360° single customer view.
- Configuration of identity resolution rules
- Creation of unified profiles (Single Customer View)
- Cross-device identifier management
- Profile enrichment via Computed Traits
Activation & Audiences (Engage)
Creation and activation of audiences for ultra-targeted marketing campaigns.
- Creation of behavioral audiences
- Customer journey orchestration (Journeys)
- Real-time synchronization with activation tools
- User experience personalization
AI, Data & Marketing
Expertise
Essential for driving and optimizing marketing, maximizing performance, and limiting regulatory risks.
Premium
Consultants
Responsive, proactive with solid and proven expertise in AI & digital marketing data (and we're nice!).
Personalized
Collaboration
EdgeAngel adapts to your organization for a tailor-made and efficient collaboration.
Your Segment & CDP Experts
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Mathieu Lima
Data Architect
Mathieu designs customer-centric data architectures. He masters Segment to unify collection and distribute reliable data to your entire stack.
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Hélène Somdecoste-Lespoune
Activation Expert
Hélène helps you transform your unified data into high-performing campaigns. She leverages Segment Personas/Engage to create high value-added segments.
Ready to accelerate your growth?
Let's discuss your data and marketing challenges. We'll respond within 24 hours.
Paul Schmitt
Consulting Director
"Our goal is to make your data actionable to generate concrete value, quickly."
Our expert notes on the subject
Frequently Asked Questions
Segment is a Customer Data Platform (CDP) that allows you to collect, clean and control your customer data (Web, Mobile, Server) to send it to all your marketing, analytics and data warehouse tools via a single API.
No, they are complementary. Segment is a pipe that collects and distributes data. Google Analytics is a destination to analyze this data. Segment can send data to GA4.
Segment allows you to have a unified view of the customer, create precise audiences based on cross-channel behavior, and activate these audiences in real time in your emailing, advertising and personalization tools.
Discover our other expertise
A complete suite of tools to master your data