The CDP to Unify and Activate your Customer Data
Collect, standardize and activate your customer data across all your marketing channels with Segment, the market-leading CDP.
Segment allows you to break down data silos and offer a consistent and personalized customer experience, in real time.
Unified Collection A single API to collect data from your site, mobile app and servers.
Identity Resolution Reconcile cross-device user journeys for a 360° view.
Real-Time Activation Trigger personalized marketing actions when they matter most.
Data Governance Ensure data quality and compliance at the source.
Data Architect
Mathieu designs customer-centric data architectures. He masters Segment to unify collection and distribute reliable data to your entire stack.
Activation Expert
Hélène helps you transform your unified data into high-performing campaigns. She leverages Segment Personas/Engage to create high value-added segments.
Let's discuss your data and marketing challenges. We'll respond within 24 hours.
Consulting Director
"Our goal is to make your data actionable to generate concrete value, quickly."
Segment is a Customer Data Platform (CDP) that allows you to collect, clean and control your customer data (Web, Mobile, Server) to send it to all your marketing, analytics and data warehouse tools via a single API.
No, they are complementary. Segment is a pipe that collects and distributes data. Google Analytics is a destination to analyze this data. Segment can send data to GA4.
Segment allows you to have a unified view of the customer, create precise audiences based on cross-channel behavior, and activate these audiences in real time in your emailing, advertising and personalization tools.
A complete suite of tools to master your data