Privacy-First Attribution by Apple
Measure the effectiveness of your acquisition campaigns on iOS without compromising user privacy thanks to SKAdNetwork.
SKAdNetwork is Apple's attribution solution that allows measuring installs and conversions while preserving user anonymity.
Anonymized Attribution Measure installs without accessing personal data (IDFA).
Conversion Values Configure post-install signals to evaluate acquired user quality.
Fraud Protection Benefit from Apple's cryptographic signature to validate installs.
Aggregated Reporting Receive consolidated performance data to optimize your campaigns.
Essential for driving and optimizing marketing, maximizing performance, and limiting regulatory risks.
Responsive, proactive with solid and proven expertise in AI & digital marketing data (and we're nice!).
EdgeAngel adapts to your organization for a tailor-made and efficient collaboration.
Mobile Attribution Expert
Mathieu is a mobile attribution specialist. He masters the complexity of SKAdNetwork to allow you to continue managing your iOS acquisition campaigns.
Data Marketing Expert
Hélène translates technical SKAN data into actionable marketing insights to optimize your acquisition budgets.
Let's discuss your data and marketing challenges. We'll respond within 24 hours.
Consulting Director
"Our goal is to make your data actionable to generate concrete value, quickly."
It is Apple's API that allows ad networks to attribute app installs and in-app events without sharing user identity.
Classic MMP attribution uses IDFA (if consented) or fingerprinting (discouraged) for precise user-level tracking. SKAN uses aggregated and anonymized data sent by Apple, without identifying the user.
It is Apple's new framework succeeding SKAdNetwork, offering similar features but with extended support, notably for alternative app stores on iOS in Europe.
A complete suite of tools to master your data