Firebase Analytics : Measure and Optimize Your Mobile App
With EdgeAngel, benefit from specialist expertise to configure Google Analytics for Firebase
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Unlock the Potential of Firebase
Firebase is one of the most robust solutions, having inspired the Google Analytics 4 protocol for web. With EdgeAngel, make the most of Firebase for your mobile application.
- Expert Integration: Smooth and fast Firebase configuration, perfectly aligned with the Google ecosystem (GA4, Google Ads, BigQuery).
- Advanced Tracking: Benefit from precise tracking, compatible with the latest market developments (SKAN for iOS, 1st party data).
- Strategic Collection: Structure and map your data efficiently, integrating MMP and Google Tag Manager (GTM) according to your needs.
- Time Savings: Let our experts handle the technical aspects so you can focus on growing your application.
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Our Firebase Analytics services
- ** Data Architecture ** : Designing the data architecture and tracking Firebase-specific KPIs. - ** Firebase SDK ** : Configuration and testing of the Firebase SDK to ensure data quality.
- ** Google Consent Mode ** : Implementation of Google Consent Mode for Firebase, ensuring compliance with GDPR and ePrivacy regulations. - ** AppTrackingTransparency (ATT) ** : Configuration of the AppTrackingTransparency framework for iOS, adhering to user consent standards.
- ** Third-Party Tool Integration ** : Leveraging Firebase to feed third-party tools (MMP, Product Analytics), enabling detailed analysis and personalization. - ** User Journey Analysis ** : In-depth analysis of user journeys to optimize conversion and retention.
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Designed by our team of experts, Firetest is an advanced tool for validating and optimizing your Firebase integrations, ensuring precise and reliable results.
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An independent agency, founded by experts sharing the same ambition: to deliver maximum value, quickly.
Data Expertise
Essential for driving and optimizing marketing, maximizing performance, and minimizing regulatory risks.
Mobile Tracking Experts
With cutting-edge expertise in mobile app tracking, our consultants provide you with a unique competitive advantage in a market where this skill remains rare.
Customized Guidance
Each technical environment is unique. We provide adapted guidance to ensure a seamless integration and optimal results.
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Customized Guidance
Alexandre Mouquet
Expert Technique en Digital & Analytics
Alexandre has been working with leaders in E-commerce, Luxury (Louis Vuitton), Transport, and B2B SaaS for over 10 years in mastering web and mobile data. He optimizes user performance tracking strategies while ensuring compliance with privacy regulations. His expertise in SDK integration and robust data architecture, combined with a mastery of Google Tag Manager and Firebase, is essential for achieving ambitious goals.
Hélène Somdecoste-Lespoune
Expert in Data Marketing & CRO Analysis
Hélène assists EdgeAngel clients in E-commerce (Kiloutou), Lead Generation, and Gaming to excel in their markets through optimized data collection and high-performance dashboards. Her expertise in CRO analysis and GDPR compliance turns user journeys into powerful conversion drivers. Using mobile tracking solutions like Firebase and Piano Analytics, Hélène transforms data into impactful marketing strategies that make a difference
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Mathieu Lima
Head of Collection & Technologies
As the lead for Data Collection at EdgeAngel, he designs and implements sophisticated mobile tracking solutions for demanding companies. With his mastery of tools like Adjust and AppsFlyer, he optimizes user journeys while ensuring impeccable technical management. Mathieu is the key to maximizing ROI in a complex technological environment. His latest session at MeasureCamp Paris 2024 App Tracking: It's Not That Complicated.
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“The EdgeAngel teams have always been proactive and creative in helping us achieve our objectives.”
Bastien Sannac
Co-founder & CEO, Meludia
Our experts notes
AdAttributionKit : l'innovation dans le suivi des campagnes publicitaires sur iOS 18
L'AdAttributionKit révolutionne le suivi des campagnes publicitaires sur iOS. Quelles nouveautés ? Quelles différences avec le SKAdNetwork et avec les autres méthodes d'attribution utilisées par Adjust et AppsFlyer ?
edgeangel.co
Link Tracking Protection d’Apple sur iOS 17 et Safari 17 : quels impacts sur le tracking ?
Comment la Link Tracking Protection d'Apple dans iOS 17 et Safari 17 impacte le suivi des liens et les stratégies marketing. Quels paramètres affectés, quelles adaptations des acteurs publicitaires, et quelles recommandations pour optimiser vos campagnes.
edgeangel.co
Google Consent Mode v2 : quelles nouveautés et quelles actions à mener ?
Google Consent Mode v2 est disponible : quelles fonctionnalités (ad_user_data, ad_personalization, Basic et Advanced Consent Mode) pour Google Ads et Google Analytics.
edgeangel.co
Dossier RGPD : quelle utilisation de Google Analytics suite aux annonces de la CNIL ?
Notre analyse approfondie de l'utilisation de Google Analytics dans le cadre du RGPD et des directives de la CNIL. Quelles sont les implications légales, les alternatives disponibles et les recommandations pour rester en conformité avec la réglementation européenne ?
edgeangel.co
Google Ads : nouveaux paramètres wbraid et gbraid pour le suivi des conversions
L'App Tracking Transparency (ATT) d'Apple introduit depuis iOS 14.5 change la manière de remonter des conversions Google Ads. De nouveaux paramètres wbraid et gbraid remplacent maintenant dans certains cas le gclid (Google Click ID).
edgeangel.co
Questions ?
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Firebase is a complete Google solution that offers various services for mobile and web application development. Firebase Analytics (or Google Analytics for Firebase) is Firebase's specific collection service that enables Google Analytics 4 (GA4) on mobile applications.
- User Authentication: secure login methods.
- Real-time Database and Cloud Firestore: data storage and synchronization.
- Hosting: secure web hosting for applications.
- Cloud Functions : backend code execution without server management.
- Messaging: push notifications and real-time messaging.
- Crashlytics: real-time crash monitoring and reporting
Google Analytics for Firebase allows you to measure media campaign attribution (cross-store) and enables SKAN activation on iOS. However, for a more comprehensive integration with various platforms and more detailed marketing performance measurement, MMP (Mobile Measurement Partners) tools like Adjust offer advanced features (centralizing costs in the same platform, sharing conversions with different partners using a single SDK, etc.)
Yes, Google Tag Manager (GTM) can be integrated into mobile applications and this is our recommendation. When used with Firebase, GTM allows you to manage and deploy analytics tags and configurations without having to update the application code, as well as send data to other tools like Adjust. A single Firebase implementation can feed different tools.
- Having optimal quality data is essential for driving marketing and in-app optimizations.
- Specialized technical expertise: The agency possesses specific tracking expertise that developers don't always have.
- Strategic marketing vision: They identify key indicators to measure for achieving business objectives and know how to track them effectively.
- Management of specificities and constraints: The agency masters the particularities of mobile applications, especially challenges related to iOS, GDPR, and other legal and technical constraints.
Yes, Firebase Analytics is subject to GDPR rules. It is essential to use a Consent Management Platform (CMP) like Didomi. You have the option, if your legal department authorizes it, to activate Google's advanced "Consent Mode" feature, which sends degraded signals (without personal data) for users who have not given their consent.
App tracking is crucial across many sectors, particularly in Transport, Gaming, Ecommerce, and SaaS services. Each sector has its specificities, and our expertise allows us to support you in optimizing your performance regardless of your industry.
Services
Data Foundations
Tracking Web
Tracking App
Tracking App : Firebase Analytics
Tracking App : Adjust
Tracking Web & App : Google Analytics
Tracking Web & App : Piano Analytics
Tracking Web & App : Tag Management
Tracking Web & App : Plans de marquage
Modern Data Stack et Data Pipelines
Privacy & Compliance : Consent Mode
Privacy & Compliance : Didomi
Analytics Engineering : Google Cloud
Web Performance : Core Web Vitals
Performance Acquisition
SEA (Search Engine Advertising)
Social Ads
Social Ads : Meta Ads
SEO & GEO (Search et Generative Engine Optimization)
Studio Marketing
Native Ads (Taboola, Outbrain)
Programmatic Ads
Marketing Activation & Intelligence
Dashboards & Analytics : Dashboards
Dashboards & Analytics : UX Analytics
Advanced Media Measurement : Test Incrémental
Solutions
Capture
Consent Mode Helper
Causmos
À propos
Clients
Recrutement
Contactez-nous
Notes d’experts
Google Consent Mode v2
Analyses CRO avec Piano Analytics et Clarity
Causal Impact: mesure de l'efficacité publicitaire
sGTM pour les applications
AdAttributionKit sur iOS 18
Restrictions sur les cookies tiers pour Chrome
Google Ads : tracking avancé et données 1st-party
Server-Side Tagging avec GTM
RGPD & Google Analytics
Google Analytics : modélisation des données et attribution
Google Ads : nouveaux paramètres wbraid et gbraid pour le suivi des conversions
Privacy Sandbox pour le Web
Mentions légales
Politique de protection des données
Politique de cookies et traceurs
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