Firebase Analytics

Measure and Optimize Your Mobile App

Firebase is one of the most robust solutions, having inspired the Google Analytics 4 protocol for the web. With EdgeAngel, get the most out of Firebase for your mobile application.

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Exploit the potential of Firebase

Firebase is one of the most robust solutions, having inspired the Google Analytics 4 protocol for the web. With EdgeAngel, get the most out of Firebase for your mobile application.

Expert Integration Seamless and fast configuration of Firebase, perfectly aligned with the Google ecosystem (Google Analytics, Google Ads, BigQuery).

Advanced Tracking Enjoy precise tracking, compatible with the latest market evolutions (SKAN for iOS, 1st party data).

Strategic Collection Structure and map your data efficiently, integrating MMP and Google Tag Manager (GTM) according to your needs.

Time Saving Let our experts manage the technical aspects so you can focus on your application growth.

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App Analytics Firebase

Last 30 mins

Users in last 30 minutes

842

Top location: Paris, France

User Retention

Cohort

Day 1

Day 7

Day 30

Oct 1-7

Oct 8-14

Oct 15-21

Event Stream

app_open just now

level_complete 2s ago

in_app_purchase 5s ago

Nos Certifications

They trust us

Our Firebase Services

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01
Architecture & Configuration

Definition of a robust data architecture and expert configuration of the Firebase SDK for reliable collection.
- Data Architecture: Definition of data architecture and tracking of Firebase-specific KPIs
- Firebase SDK: Configuration and testing of Firebase SDK to guarantee data quality
- Collection structure: Efficient mapping integrating MMP and Google Tag Manager (GTM)
- Google ecosystem integration: Seamless connection with Google Analytics, Google Ads, and BigQuery
02
Mobile Compliance & Privacy

Ensure your mobile application compliance with the latest GDPR and Apple (ATT) standards.
- Google Consent Mode: Implementation for Firebase, ensuring compliance with GDPR and ePrivacy
- AppTrackingTransparency (ATT): Framework configuration for iOS, optimizing consent
- SKAdNetwork: Configuration for privacy-respectful iOS conversion tracking
- Consent management: Integration with your mobile CMP
03
Integration & Activation

Exploit your Firebase data to feed your third-party tools and optimize user experience.
- Third-party Tool Integration: Feeding MMPs (Adjust, AppsFlyer) and Product Analytics tools
- User Journey Analysis: Detailed analysis to optimize conversion and retention
- Firetest: Use of our advanced tool to validate and optimize your integrations
- Audiences: Creation of segments for targeting and personalization

Architecture & Configuration

Definition of a robust data architecture and expert configuration of the Firebase SDK for reliable collection.

Data Architecture: Definition of data architecture and tracking of Firebase-specific KPIs
Firebase SDK: Configuration and testing of Firebase SDK to guarantee data quality
Collection structure: Efficient mapping integrating MMP and Google Tag Manager (GTM)
Google ecosystem integration: Seamless connection with Google Analytics, Google Ads, and BigQuery

01.

AI, Data & Marketing
Expertise

Essential for driving and optimizing marketing, maximizing performance, and limiting regulatory risks.

02.

Premium
Consultants

Responsive, proactive with solid and proven expertise in AI & digital marketing data (and we're nice!).

03.

Personalized
Collaboration

EdgeAngel adapts to your organization for a tailor-made and efficient collaboration.

Tailor-made support by Firebase experts

Mathieu Lima

Head of Collection

As the data collection lead at EdgeAngel, he designs and implements sophisticated web and mobile tracking solutions. Firebase and GTM expert, he optimizes user journeys.
Pauline Guibert

Data Marketing Expert

Pauline supports our clients in the implementation and advanced exploitation of analytics solutions. She combines dual expertise in GDPR compliance and marketing strategy.
Hélène Somdecoste-Lespoune

Data Marketing Expert

Hélène specializes in the implementation and advanced exploitation of mobile analytics tools. She masters the Firebase ecosystem and its integration with marketing tools in depth.

Ready to accelerate your growth?

Let's discuss your data and marketing challenges. We'll respond within 24 hours.

Paul Schmitt

Consulting Director

"Our goal is to make your data actionable to generate concrete value, quickly."

Our expert notes on the subject

Expert Note

Server-side GTM for Apps: Advanced Mobile Data Collection

How Server-side GTM for mobile applications (sGTM for Apps) improves privacy, data control, and app performance.

Read the note →

Expert Note

AdAttributionKit: Innovation in Ad Campaign Tracking on iOS 18

AdAttributionKit revolutionizes ad campaign tracking on iOS. What's new? How does it differ from SKAdNetwork and other attribution methods used by Adjust and AppsFlyer?

Read the note →

Expert Note

Apple's Link Tracking Protection on iOS 17 and Safari 17: Impacts on Tracking

How Apple's Link Tracking Protection in iOS 17 and Safari 17 impacts link tracking and marketing strategies. Which parameters are affected, how advertisers should adapt, and recommendations to optimize your campaigns.

Read the note →

Expert Note

Google Consent Mode v2: What's New and What Actions to Take?

Google Consent Mode v2 is available: features (ad_user_data, ad_personalization, Basic and Advanced Consent Mode) for Google Ads and Google Analytics.

Read the note →

Any questions?

Is Firebase Analytics free?

Yes, Firebase Analytics is free and unlimited for standard reporting. However, some advanced features or raw data storage via BigQuery may incur costs depending on your usage.

What is the difference between Google Analytics 4 and Firebase?

Google Analytics 4 (GA4) uses the same event-based data model as Firebase. In reality, when you use GA4 for a mobile application, you are using the Firebase SDK in the background. Firebase is Google's mobile development platform which includes analytics.

How to manage user consent on mobile with Firebase?

It is crucial to implement a mobile CMP (Consent Management Platform) and configure Google Consent Mode. Additionally, on iOS, you must manage the AppTrackingTransparency (ATT) framework to request tracking authorization.

Can I export my Firebase data?

Yes, native integration with BigQuery allows exporting your raw data for deeper analysis, data crossing, or custom visualization in Looker Studio.

Does Firebase replace an MMP (Mobile Measurement Partner)?

No, although Firebase offers attribution features, an MMP (like Adjust or AppsFlyer) remains essential for precise attribution of paid acquisition campaigns on multiple advertising networks.

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Experts notes

Firebase Analytics