Firebase Analytics

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Firebase Analytics : Measure and Optimize Your Mobile App

With EdgeAngel, benefit from specialist expertise to configure Google Analytics for Firebase

EdgeAngel - Google Partner Premier 2025
Partenaire Adjust
Partenaire Didomi
Partenaire Piano Analytics
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Firebase Analytics
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Unlock the Potential of Firebase

Firebase is one of the most robust solutions, having inspired the Google Analytics 4 protocol for web. With EdgeAngel, make the most of Firebase for your mobile application.

- Expert Integration: Smooth and fast Firebase configuration, perfectly aligned with the Google ecosystem (GA4, Google Ads, BigQuery).

- Advanced Tracking: Benefit from precise tracking, compatible with the latest market developments (SKAN for iOS, 1st party data).

- Strategic Collection: Structure and map your data efficiently, integrating MMP and Google Tag Manager (GTM) according to your needs.

- Time Savings: Let our experts handle the technical aspects so you can focus on growing your application.

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Firebase Analytics

They trust us

Beemoov
Citeo
Allocab
Qonto
Guerlain
Citygo
Kiloutou
Côté Sushi
Legallais
Ponant
Smartphone ID
UpCoop
Bostik
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Our Firebase Analytics services

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Firetest

Designed by our team of experts, Firetest is an advanced tool for validating and optimizing your Firebase integrations, ensuring precise and reliable results.

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Independent, experts, uncompromising results.

An independent agency, founded by experts sharing the same ambition: to deliver maximum value, quickly.

Google Partner Premier 2024
Partenaire Adjust
Partenaire Didomi
Partenaire Piano Analytics
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Customized Guidance

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Alexandre Mouquet

Alexandre Mouquet

Expert Technique en Digital & Analytics

Alexandre has been working with leaders in E-commerce, Luxury (Louis Vuitton), Transport, and B2B SaaS for over 10 years in mastering web and mobile data. He optimizes user performance tracking strategies while ensuring compliance with privacy regulations. His expertise in SDK integration and robust data architecture, combined with a mastery of Google Tag Manager and Firebase, is essential for achieving ambitious goals.

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Hélène Somdecoste-Lespoune

Hélène Somdecoste-Lespoune

Expert in Data Marketing & CRO Analysis

Hélène assists EdgeAngel clients in E-commerce (Kiloutou), Lead Generation, and Gaming to excel in their markets through optimized data collection and high-performance dashboards. Her expertise in CRO analysis and GDPR compliance turns user journeys into powerful conversion drivers. Using mobile tracking solutions like Firebase and Piano Analytics, Hélène transforms data into impactful marketing strategies that make a difference

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Mathieu Lima

Mathieu Lima

Head of Collection & Technologies

As the lead for Data Collection at EdgeAngel, he designs and implements sophisticated mobile tracking solutions for demanding companies. With his mastery of tools like Adjust and AppsFlyer, he optimizes user journeys while ensuring impeccable technical management. Mathieu is the key to maximizing ROI in a complex technological environment.  His latest session at MeasureCamp Paris 2024 App Tracking: It's Not That Complicated.

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Contact our Firebase Analytics experts

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“The EdgeAngel teams have always been proactive and creative in helping us achieve our objectives.”
Bastien Sannac

Bastien Sannac

Co-founder & CEO, Meludia

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Our experts notes

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Questions ?

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What is the difference between Firebase, Firebase Analytics (or Google Analytics for Firebase) and Google Analytics 4?

Firebase is a complete Google solution that offers various services for mobile and web application development. Firebase Analytics (or Google Analytics for Firebase) is Firebase's specific collection service that enables Google Analytics 4 (GA4) on mobile applications.

What are the key features of Firebase besides analytics?
Firebase offers a range of services to facilitate application development and management, including:
  • User Authentication: secure login methods.
  • Real-time Database and Cloud Firestore: data storage and synchronization.
  • Hosting: secure web hosting for applications.
  • Cloud Functions : backend code execution without server management.
  • Messaging: push notifications and real-time messaging.
  • Crashlytics: real-time crash monitoring and reporting
Are Firebase Analytics and Google Analytics 4 suitable for measuring media campaign attribution on mobile applications?

Google Analytics for Firebase allows you to measure media campaign attribution (cross-store) and enables SKAN activation on iOS. However, for a more comprehensive integration with various platforms and more detailed marketing performance measurement, MMP (Mobile Measurement Partners) tools like Adjust offer advanced features (centralizing costs in the same platform, sharing conversions with different partners using a single SDK, etc.)

Can Google Tag Manager be integrated into a mobile application and how does it work with Firebase?

Yes, Google Tag Manager (GTM) can be integrated into mobile applications and this is our recommendation. When used with Firebase, GTM allows you to manage and deploy analytics tags and configurations without having to update the application code, as well as send data to other tools like Adjust. A single Firebase implementation can feed different tools.

Why work with an analytics agency or expert for your Firebase projects?

  • Having optimal quality data is essential for driving marketing and in-app optimizations.
  • Specialized technical expertise: The agency possesses specific tracking expertise that developers don't always have.
  • Strategic marketing vision: They identify key indicators to measure for achieving business objectives and know how to track them effectively.
  • Management of specificities and constraints: The agency masters the particularities of mobile applications, especially challenges related to iOS, GDPR, and other legal and technical constraints.
Does Firebase Analytics require user consent under GDPR? What about Consent Mode?

Yes, Firebase Analytics is subject to GDPR rules. It is essential to use a Consent Management Platform (CMP) like Didomi. You have the option, if your legal department authorizes it, to activate Google's advanced "Consent Mode" feature, which sends degraded signals (without personal data) for users who have not given their consent.

In which sectors can app tracking be particularly useful?

App tracking is crucial across many sectors, particularly in Transport, Gaming, Ecommerce, and SaaS services. Each sector has its specificities, and our expertise allows us to support you in optimizing your performance regardless of your industry.

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