ChatGPT Ads Agency

Grow and improve your business with a ChatGPT Ads strategy built on your commercial goals.

EdgeAngel is a data marketing and AI agency, and an independent consulting firm. We take full ownership of your ChatGPT Ads campaigns on OpenAI Ads Manager, or we work alongside your in-house teams and your agency.

Our clients The agency

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Expertise

Campaigns, measurement and product feed: what we take on in ChatGPT

Campaign structure and context hints

An ad in ChatGPT triggers on the context of a conversation, described by hints you write. The account structure places those hints, the bid and the budget at the right level.

Campaigns and objectives: one objective per campaign, views on CPM, clicks on CPC or conversions, with its daily or lifetime budget.
Ad groups: the level of the bid and of the context hints, split by product range, intent or market.
Context hints: up to 2,000 descriptors per group, written from the questions your customers actually ask.
Ads: a sponsored card below the answer, or a product ad generated from your feed, tested as variants.
Bidding strategies: a bid cap set by hand, or Maximize Results, where OpenAI bids towards clicks or towards your conversion event.
Targeting: countries, app or web. In the European Economic Area, delivery is decided on the context of the conversation.

SEA and Google Ads

Measurement: pixel, Conversions API and UTMs

A conversion campaign optimises on the event you send back to it. We wire that signal browser side and server side, and we make ChatGPT readable in your analytics tools.

ChatGPT Ads Measurement Pixel: deployed in your tag manager, fired after consent, with the standard events and their value.
Conversions API: ChatGPT Ads server-side tracking, more reliable than the pixel alone, out of reach of ad blockers, enriched with your hashed customer data (email, phone, ID) for better matching.
Conversion event: the one the campaign optimises on, a single one, and its click attribution window.
UTM parameters: a convention per campaign and ad group, to read ChatGPT as a source in Google Analytics and your data warehouse.
Landing pages: the OAI-AdsBot crawler allowed to read them, a condition for every ad to be approved.

Web Tracking GDPR Compliance

Product feed

In ChatGPT, the product ad is built from your listing: title, price, image and availability, as a card or a carousel. Feed quality decides what the campaign can show.

OpenAI schema: your catalogue in OpenAI Ads Manager's format, complete required attributes, price, availability, brand, plus the recommended ones.
Reusing your Merchant Center feed: the schema has a variant compatible with the columns of a Google Shopping feed, so that is where we start.
Attribute enrichment: category, variants, materials, reviews and detailed information, the same work as on your Google feed.
Product sets: the subsets of the catalogue an ad group serves, by brand, category, price or margin.
Updates: upload, URL or SFTP, prices and stock pushed through the Delta Feeds API, items expiring after two weeks without an update.

Merchant Center and feed management

Tools & technology expertise

Our consultants work on the platforms and products that serve a ChatGPT Ads campaign. The most frequent:

OpenAI Ads Manager OpenAI's campaign manager: campaigns, ad groups, context hints, feeds and reporting.
ChatGPT Ads Measurement Pixel and Conversions API Conversion measurement on the browser side and the server side, deduplicated, wired to consent.
Merchant Center and feed management The product feed that powers Google Shopping, reused and adapted to the OpenAI schema.
Google Tag Manager The pixel deployed and fired after consent, browser side and server side.
Google Analytics ChatGPT read as a source in its own right, through UTMs, next to your other channels.

Services

What our ChatGPT Ads support covers

Framing and account setup

We frame with you what ChatGPT Ads should serve, leads, sales from the catalogue or awareness of an offer, and the test budget that goes with it. We open the account on OpenAI Ads Manager and set the first structure, one campaign per objective, one ad group per range or intent. Context hints are written from your search terms, your customer questions and your most visited pages.

A magnifying glass over a list of checkpoints — Context hints describe conversations, not queries: we write them with your teams, who know how your customers phrase their needs.

Measurement and conversion signal

We deploy the ChatGPT Ads Measurement Pixel in your tag manager, wired to your CMP, and we send the same event through the Conversions API from your server or your CRM, enriched with your hashed customer data and deduplicated from the pixel. We choose with you the event the campaign will optimise on, and we set the UTM convention that makes ChatGPT appear in Google Analytics and in your data warehouse, next to Search and Social.

Two interlocking gears — A conversion campaign optimises on a single event: choosing it is the decision that matters most at the start.

Product feed and catalogue

We take your Merchant Center feed, port it to the OpenAI schema and enrich it: complete required attributes, categories, variants, reviews, detailed information. We build the product sets each ad group serves, by brand, category or margin band, and we wire price and stock updates through the Delta Feeds API. The feed is audited together with the account: it is what ChatGPT shows.

A performance curve plotted point by point — During the beta, the ads feed is separate from the organic ChatGPT Shopping feed. We maintain both from the same source, and an enriched attribute also serves your Google feed.

Monitoring and optimisation

A consultant runs your account: context hints adjusted on the conversations that convert, bids and budgets arbitrated per ad group, variants renewed, reports read down to the product. Every week, a control round records what moved. Every month, a written report puts ChatGPT Ads next to your other channels and says what we do about it, on a backlog decided together.

Two speech bubbles, one answering the other — On a channel that has just opened, the first question of the report is simple: what ChatGPT adds, at equal budget, compared with the campaigns already running.

Resources

Our publications and case studies

Ride-hailing · Mobility

Steering Google Ads on real margin, with the offline events of each ride

Read the case

+42% margin per completed ride

Our expert notes on the subject

All resources

Team

The consultants who run your campaigns

Our lead profiles on ChatGPT Ads services

Léo Llinares

co-Head of Performance Acquisition

SEA and ChatGPT Ads Lead
Léa Garmendia

co-Head of Performance Acquisition

Consulting Director

How we work with you

Full management

We take over your account, from setup to day-to-day steering.

A lead consultant on your account, reachable directly
A fixed-price setup, then a scoped monthly run
Your media budget stays with you, separate from our fees

Alongside your teams

Your teams keep the wheel, we step in where expertise is missing.

Framing, measurement or a product feed project
Support for your in-house team or your agency
The method and the queries that produce your numbers stay with you

Our expert profiles

Traffic Manager Runs the campaigns day to day: structure, bidding, budgets and trade-offs.
SEA Consultant Frames the paid acquisition strategy and arbitrates the levers with your teams.
Creative Strategist Designs the ad assets and the test protocols that decide between them.
Data Analyst Builds the dashboards and the analysis on the delivered model.

The agency

An independent firm of senior consultants, founded in 2018.

Hubs in Paris, Bordeaux and Barcelona. You know who works on your account, and you talk directly to the consultants who run it.

About the agency

2018: founded
3: hubs: Paris, Bordeaux, Barcelona
8: official partnerships

Testimonials

What our clients say.

EdgeAngel is not limited to media buying, they give meaning to numbers. They were able to detect weak signals in our data to transform our acquisition and unlock new performance levers.

Valentine Soulès E-commerce Manager Golf One 64
Since the deployment of Capture by EdgeAngel, our SEO team has significantly improved reporting quality and opportunity analysis: the reports are highly performant, with very advanced granularity (+30 million rows in the dataset) and complete team adoption.

Karim Elmlih Head of Organic Acquisition – Growth Qonto
Partners since 2018 on our tracking and privacy challenges (Piano, sGTM, GDPR), EdgeAngel combines sharp technical expertise with rigor. An essential extension of our team to secure and accelerate our complex data projects.

Cédric Tamboise Group Digital & e-Commerce Director Kiloutou
Since 2021, EdgeAngel has been securing our Web & App tracking. Their advanced technical expertise has enabled us to regain full control of our data to effectively drive the evolution of our digital ecosystems.

François Charlet Communication and Digital Marketing Citeo
With the Capture solution for our reporting and the quality of consultants, our performance reviews have become ultra-clear and relevant. This allows us to manage daily activities and gives us the means to achieve our goals.

Mathias Pestre-Mazieres CEO Blue Horse Group
An acquisition strategy that perfectly secured our high season. Thanks to fine-tuned management of the Google / Meta complementarity, we were able to scale our volumes with controlled profitability.

Lydie Castagnet Marketing & Communication Director Forge Adour

Solution

Capture: the modular Data Platform to activate your Marketing & AI data.

Connect your tools to each other and feed your AI and agentic workflows with your data and your business context. Capture augments your existing infrastructure and makes it more efficient: you remain the owner of the tools and the data.

Discover Capture

Frequently asked questions about ChatGPT Ads

Where do ads appear in ChatGPT, and who sees them?

Below ChatGPT's answer, labelled as sponsored, in a conversation whose context matches the hints of your ad group. They are served to users of the Free and Go plans, on the web and in the apps. OpenAI Ads Manager has been open to French advertisers in self-serve since 31 August 2026.

The answer remains the model's, the ad sits next to it: your product arrives at the moment the person compares and decides. OpenAI keeps ads away from accounts of minors and from conversations about health and politics.

How do you target without keywords?

With context hints set on each ad group: descriptions of products, use cases and conversations where your offer is relevant, up to 2,000 per group. OpenAI reads them as indications and decides delivery on the context of the conversation, your landing page and your ads.

We write them from what your customers actually say, search terms, customer service questions, most visited pages, then we adjust them on the conversations that convert.

What do we need in place to start?

Three things. An account on OpenAI Ads Manager with a test budget. Measurement wired before the first impression: the pixel, the Conversions API, a chosen conversion event and a UTM convention. And, to sell from the catalogue, a product feed in the OpenAI schema.

OpenAI requires a minimum daily budget of 15 euros per campaign, with no spend commitment. The useful amount is worked out from your market: we size it during framing, and we say whether the test holds up against your existing channels.

Is my Merchant Center feed enough for product ads?

It is the base, and it is where we start: the OpenAI schema has a variant compatible with the columns of a Google Shopping feed. The required attributes, price, availability, brand, must be complete, and the recommended ones, category, variants, reviews, improve the listing ChatGPT shows.

Enriching your Google feed therefore pays twice, and prices and stock update through the Delta Feeds API. During the beta, this feed powers the ads; your products' organic presence in ChatGPT goes through a separate feed, maintained from the same source.

How do you judge such a new channel?

With the same numbers as your other campaigns, read in the same place: ChatGPT as a source in Google Analytics and your data warehouse through UTMs, attributed conversions in Ads Manager through the pixel and the Conversions API, and the monthly report that puts the channel next to Search and Social, at equal budget.

We test in steps, we say what the numbers show and what they do not show yet, and we adjust the budget. When the answer is to stop, we say so.

Talk about your project

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Paul Schmitt

Consulting Director

"Our goal is to make your data actionable to generate concrete value, quickly."

The team