Your Partner in
Mobile App Tracking

Our expertise in AI & Data Marketing and Mobile Tracking

To fully exploit your application's potential, understanding your user behavior is crucial. Transform your performance using advanced tracking solutions.

Parler de votre projet Nos Expertises
AppDelegate.swift
1
func application(...)
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EdgeAnalytics.shared.configure(
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apiKey: "ios_prod_key",
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skAdNetwork: true
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)
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// Track App Open
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EdgeAnalytics.shared.logEvent(
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name: "app_open"
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)
Attribution
SKAdNetwork 4.0

Our expertise in AI & Data Marketing and Mobile Tracking

01 / 03
01.

AI, Data & Marketing
Expertise

Essential for driving and optimizing marketing, maximizing performance, and limiting regulatory risks.

02.

Premium
Consultants

Responsive, proactive with solid and proven expertise in AI & digital marketing data (and we're nice!).

03.

Personalized
Collaboration

EdgeAngel adapts to your organization for a tailor-made and efficient collaboration.

Tailor-made support

Multiple expertises for each app tracking need

  • Pauline Guibert

    Pauline Guibert

    Digital & Analytics Expert

    Pauline has been supporting leaders in Ecommerce, Transport, and B2B SaaS for many years. She optimizes user performance tracking strategies while ensuring compliance.

  • Hélène Somdecoste-Lespoune

    Hélène Somdecoste-Lespoune

    Data Marketing and CRO Analysis Expert

    Hélène supports EdgeAngel clients to dominate their market thanks to optimized data collection. Her expertise in CRO analysis and GDPR compliance transforms user journeys.

  • Mathieu Lima

    Mathieu Lima

    Head of Collection and Technologies

    Mathieu designs and implements sophisticated tracking solutions. He optimizes user journeys while ensuring impeccable technical management.

We master your tools and technologies

iOS, Android, Flutter, React Native, WebView

Ready to accelerate your growth?

Let's discuss your data and marketing challenges. We'll respond within 24 hours.

Paul Schmitt

Paul Schmitt

Consulting Director

"Our goal is to make your data actionable to generate concrete value, quickly."

Our expert notes on the subject

Expert Note

Server-side GTM for Apps: Advanced Mobile Data Collection

How Server-side GTM for mobile applications (sGTM for Apps) improves privacy, data control, and app performance.

Read the note →
Expert Note

AdAttributionKit: Innovation in Ad Campaign Tracking on iOS 18

AdAttributionKit revolutionizes ad campaign tracking on iOS. What's new? How does it differ from SKAdNetwork and other attribution methods used by Adjust and AppsFlyer?

Read the note →
Expert Note

Apple's Link Tracking Protection on iOS 17 and Safari 17: Impacts on Tracking

How Apple's Link Tracking Protection in iOS 17 and Safari 17 impacts link tracking and marketing strategies. Which parameters are affected, how advertisers should adapt, and recommendations to optimize your campaigns.

Read the note →
Expert Note

Google Consent Mode v2: What's New and What Actions to Take?

Google Consent Mode v2 is available: features (ad_user_data, ad_personalization, Basic and Advanced Consent Mode) for Google Ads and Google Analytics.

Read the note →
Expert Note

GDPR Dossier: Using Google Analytics Following CNIL Announcements

Our in-depth analysis of Google Analytics usage within the GDPR framework and CNIL guidelines. What are the legal implications, available alternatives, and recommendations for compliance?

Read the note →
Expert Note

Google Ads: New wbraid and gbraid Parameters for Conversion Tracking

Apple's App Tracking Transparency (ATT) introduced in iOS 14.5 changes how Google Ads conversions are reported. New wbraid and gbraid parameters now replace gclid (Google Click ID) in certain cases.

Read the note →