We recommend a combination of powerful tools for effective monitoring:

• Analytics : Firebase, Google Analytics 4
• Attribution : Adjust, AppsFlyer These tools enable the collection of precise data on user behaviors and measure the effectiveness of your marketing campaigns

App tracking is complex and requires specialized expertise to ensure reliable data collection that complies with regulations. Developers may lack a business vision, while marketing teams may underestimate the technical complexity. Our experts combine both aspects to provide you with an optimal solution.

Yes, just like websites, tracking on applications is subject to GDPR consent rules. You must implement a Consent Management Platform (CMP) adapted to your application, particularly for tools like Firebase or Google Analytics 4.

Apple has introduced strict rules with App Tracking Transparency (ATT) and SKAdNetwork to protect user privacy. These rules require specific configurations to ensure your tracking is compliant while still allowing you to effectively measure your marketing performance.

A precise setup of tracking tools is essential to accurately track conversions and optimize campaigns. For example, on iOS, correctly configuring ATT (App Tracking Transparency) and SKAdNetwork is crucial to avoid losing critical data that influences your marketing decisions.

Firebase and Google Analytics 4 provide in-depth user behavior analysis, such as conversion funnel analysis, identification of friction points, and cohort segmentation for re-engagement actions. These tools allow you to precisely understand how users interact with your application.

App tracking is crucial in many sectors, particularly in Transport, Gaming, Ecommerce, and SaaS services. Each sector has its specificities, and our expertise allows us to support you in optimizing your performance regardless of your industry.