SEO & GEO Position Tracking

Measure Your Visibility: Google + AI

Tracking your Google positions is no longer enough. We set up tracking for your classic rankings AND your citations in generative AI responses for a 360° view of your visibility.

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Visibility is now measured on two fronts

Google positions remain crucial, but citations in ChatGPT, Perplexity and Claude are the new playing field. We equip you to measure both.

Google positions Detailed tracking of your target keywords with variation alerts and trend analysis.

LLM citations Monitoring of your brand mentions in generative AI responses.

Unified Share of Voice Measurement of your visibility share on Google AND in AI responses.

Consolidated dashboards A single view to steer your global visibility strategy.

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Rankings SEO & GEO Tracking

Google LLMs

Keyword

Google

Trend

LLM

Cited

agence seo paris

↑2

ChatGPT

✓

tracking server-side

—

Claude

✓

geo optimization

↑5

Perplexity

✓

schema.org json-ld

↑1

Multi

✓

Jan Déc

Citations IA

ChatGPT 23 mentions

Perplexity 18 mentions

Claude 12 mentions

Total +34% vs M-1

Share of Voice

18%

Top 10
keywords

Nos Certifications

They trust us

Our SEO & GEO Position Tracking Services

01 / 03

01
Benchmark & Tool Selection

Evaluation of market solutions to choose the stack adapted to your SEO and GEO needs.
- Needs audit: Definition of your target keywords, desired tracking frequency, and priority metrics (positions, SoV, citations).
- Solution benchmark: Comparison of tools (SEMrush, Ahrefs, Sistrix, Originality.ai, custom) according to your criteria and budget.
- Stack recommendation: Proposal of an architecture combining classic ranking tools + LLM monitoring, with cost estimation.
- POC and validation: Testing the solution on a sample of keywords before full deployment.
02
Dashboard & Tracking Setup

Setting up dashboards to track your Google positions AND your citations in AI responses.
- SEO positions dashboard: Configuration of your target keyword tracking with variation alerts (Looker Studio, Data Studio or dedicated tool).
- LLM citation tracking: Monitoring of your brand mentions in ChatGPT, Perplexity, Claude responses via APIs or third-party solutions.
- GA4 integration: Tracking traffic from LLMs via referrer and User-Agent analysis in Google Analytics.
- Reporting automation: Automated weekly or monthly export of position and citation changes.
03
Analysis & Recommendations

Data interpretation and continuous optimization strategy.
- SEO Share of Voice: Calculation of your visibility share on your target keywords vs competitors.
- Missed citations analysis: Identification of queries where AI cites your competitors but not you.
- Content recommendations: Prioritization of pages to create or optimize to improve your positions and citations.
- Monthly tracking: Reporting with metric evolution and action plan for the following month.

Benchmark & Tool Selection

Evaluation of market solutions to choose the stack adapted to your SEO and GEO needs.

Needs audit: Definition of your target keywords, desired tracking frequency, and priority metrics (positions, SoV, citations).
Solution benchmark: Comparison of tools (SEMrush, Ahrefs, Sistrix, Originality.ai, custom) according to your criteria and budget.
Stack recommendation: Proposal of an architecture combining classic ranking tools + LLM monitoring, with cost estimation.
POC and validation: Testing the solution on a sample of keywords before full deployment.

01.

AI, Data & Marketing
Expertise

Essential for driving and optimizing marketing, maximizing performance, and limiting regulatory risks.

02.

Premium
Consultants

Responsive, proactive with solid and proven expertise in AI & digital marketing data (and we're nice!).

03.

Personalized
Collaboration

EdgeAngel adapts to your organization for a tailor-made and efficient collaboration.

Your SEO & GEO Tracking experts

Consultants who master ranking tools and LLM monitoring

Olivier Chubilleau

Expert en Data Engineering

En tant que CEO et stratège SEO & GEO chez EdgeAngel, Olivier définit la vision de l'offre Generative Engine Optimization. Fort de 10 ans d'expérience à l'intersection de la Data et du Marketing, il pilote les projets les plus ambitieux et accompagne les directions marketing dans leur adaptation au nouveau paradigme du Search augmenté par l'IA.
Léa Garmendia

Responsable du Pôle Digital Growth & Directrice Conseil

Responsable du pôle Traffic Management, Léa coordonne l'ensemble des missions SEO & GEO chez EdgeAngel. Elle est votre interlocutrice privilégiée : co-construction des objectifs, cadrage des missions et pilotage du rythme de collaboration. Sa vision stratégique vous aide à prioriser les sujets à fort impact pour dominer le Search de demain.

Ready to accelerate your growth?

Let's discuss your data and marketing challenges. We'll respond within 24 hours.

Paul Schmitt

Consulting Director

"Our goal is to make your data actionable to generate concrete value, quickly."

Nos notes d'experts sur le sujet

Note d'expert

Server-side tagging avec Google Tag Manager

Qu'est ce que GTM Server-side ? Comment s’intègre le Server-Side Tagging dans votre dispositif de collecte ? Quels sont concrètement les avantages et les limites actuelles ?

Lire la note →

Note d'expert

Google Consent Mode v2 : quelles nouveautés et quelles actions à mener ?

Google Consent Mode v2 est disponible : quelles fonctionnalités (ad_user_data, ad_personalization, Basic et Advanced Consent Mode) pour Google Ads et Google Analytics.

Lire la note →

Note d'expert

Dossier RGPD : quelle utilisation de Google Analytics suite aux annonces de la CNIL ?

Notre analyse approfondie de l'utilisation de Google Analytics dans le cadre du RGPD et des directives de la CNIL. Quelles sont les implications légales, les alternatives disponibles et les recommandations pour rester en conformité ?

Lire la note →

Questions?

How do I track if AI cites me in their responses?

There are several approaches. The most accessible: Model APIs (query ChatGPT/Claude/Perplexity with your keywords and analyze responses), specialized tools (Originality.ai, Owlywriter) that automate this monitoring, or log analysis to see if AI bots crawl your pages. We combine these methods for complete tracking.

SEMrush or Ahrefs, which to choose?

Both are excellent for classic SEO position tracking. SEMrush is often preferred for its content marketing and competitive intelligence features. Ahrefs excels at backlink analysis and domain tracking. For GEO, neither does native LLM tracking - you need to complement with other tools. We help you choose according to your priorities.

Can LLM citations be tracked in GA4?

Partially. You can create segments on User-Agents containing "ChatGPT", "PerplexityBot" etc. to see if these bots generate referral traffic. But be careful: AI citations don't always generate clicks. Someone can cite your content without linking. Direct citation monitoring requires complementary tools.

How often should positions be tracked?

For classic SEO, weekly tracking is generally sufficient (positions fluctuate but trends are seen over several weeks). For GEO (LLM citations), things move faster: daily or bi-weekly tracking is recommended, especially after a content update or news event.

What is Share of Voice (SoV) and why is it important?

Share of Voice measures your visibility share on a set of keywords compared to your competitors. A site in position 1 on a high-volume keyword will have more SoV than a site in position 3 on a niche keyword. It's a more relevant business indicator than simply counting "top 3" or "top 10". We configure this tracking to steer your strategy.

How much does an SEO/GEO tracking stack cost?

Costs vary enormously. A tool like SEMrush or Ahrefs costs €120-400/month depending on the plan. LLM monitoring solutions are still emerging (some free in beta, others €50-200/month). A custom architecture (BigQuery + API) can be very economical but requires setup. We size the solution to your budget and real needs.

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SEO & GEO Position Tracking