Google Tag Manager & sGTM
Advanced and Server-Side Tag Management
Centralize your tags, improve your site performance, and strengthen your data security with GTM and GTM Server-Side.
The power of GTM and Server-Side Tagging
Google Tag Manager is the cornerstone of agile data collection. With the Server-Side approach, take a step forward in terms of performance, control, and compliance.
Web Performance Reduce client-side javascript to speed up page loading.
Data Quality Bypass ITP limitations and AdBlockers for more exhaustive measurement.
Privacy & Security Control and anonymize data before sending it to third-party partners.
Marketing Agility Deploy and update your tags quickly without depending on technical teams.
Nos Certifications
They trust us
Our GTM Services
Our expertise at the service of your digital strategy to structure, analyze and activate your data effectively.
GTM Audit & Migration
Complete audit of your existing container and migration to a clean, performant, and maintainable structure.
- Audit of tags, triggers, and variables structure
- Cleanup of obsolete tags and code optimization
- Migration to Google Analytics 4 (GA4)
- Implementation of strict naming conventions
- Tagging Plan documentation
Server-Side Implementation (sGTM)
Deployment of a server-side tracking infrastructure to bypass blockers and improve data quality.
- Configuration of Server-Side containers (Google Cloud, AWS...)
- Implementation of GA4 clients and others
- Configuration of Facebook Conversion API (CAPI) via sGTM
- Data anonymization and cleaning before sending (GDPR)
- Extension of cookie lifetime (First-party)
Governance & Compliance
Advanced consent management and securing of your data collection.
- Integration with your CMP (Consent Management Platform)
- Configuration of Google Consent Mode v2
- Management of access rights and workspaces
- Error monitoring and alerts
AI, Data & Marketing
Expertise
Essential for driving and optimizing marketing, maximizing performance, and limiting regulatory risks.
Premium
Consultants
Responsive, proactive with solid and proven expertise in AI & digital marketing data (and we're nice!).
Personalized
Collaboration
EdgeAngel adapts to your organization for a tailor-made and efficient collaboration.
Your Tracking & Tag Management Experts
-
Mathieu Lima
Head of Collection
GTM and sGTM expert, Mathieu designs robust and high-performance collection architectures. He masters the subtleties of server-side tracking to guarantee reliable and sustainable data.
-
Pauline Guibert
Data Marketing Expert
Pauline ensures consistency between your marketing objectives and your technical implementation. She ensures that your GTM effectively serves your analysis and activation needs.
Ready to accelerate your growth?
Let's discuss your data and marketing challenges. We'll respond within 24 hours.
Paul Schmitt
Consulting Director
"Our goal is to make your data actionable to generate concrete value, quickly."
Our expert notes on the subject
Frequently Asked Questions
Server-Side Tagging improves your site performance (fewer scripts loaded browser-side), bypasses AdBlockers and ITP restrictions (Safari) for better data quality, and strengthens security and GDPR compliance by controlling data sent to third parties.
GTM itself is a tag manager. Compliance depends on the configuration of the tags it triggers. We configure GTM to strictly respect user consent choices (via CMP integration and Consent Mode).
Google Analytics is the tool that stores and analyzes data. GTM is the tool that allows sending this data to Google Analytics (and other tools) without having to modify the site code every time.
Discover our other expertise
A complete suite of tools to master your data