Your Partner in Tracking and Web Analytics
With EdgeAngel, expert agency in tracking and web analytics, transform your data into growth drivers.
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Our Data Marketing and Web Tracking Expertise
Understanding and analyzing user behavior on your platforms is essential to maximize your performance. EdgeAngel supports you with a customized approach to deploy robust tracking systems that comply with regulations.
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An independent agency, founded by experts sharing the same ambition: to deliver maximum value, quickly.
Data Expertise
Essential for driving and optimizing marketing, maximizing performance, and minimizing regulatory risks.
Experts in Tracking and Web Analytics
With cutting-edge expertise in web tracking, our consultants provide you with a unique competitive advantage in a market where this skill remains rare.
Customized Guidance
Each technical environment is unique. We provide adapted guidance to ensure a seamless integration and optimal results.
Customized guidance
Multiple areas of expertise to meet every web tracking need
Alexandre Mouquet
Technical Expert in Digital & Analytics
Alexandre has been supporting major players in E-commerce, Luxury (Louis Vuitton), Transport, and B2B SaaS for over 10 years in optimizing their web data tracking. He excels in developing advanced tracking strategies, ensuring both accurate user performance data collection and strict compliance with privacy regulations. His expertise in robust data architecture and technical implementation, combined with an in-depth mastery of Google Tag Manager and analytics tools, plays a key role in achieving strategic objectives.
Hélène Somdecoste-Lespoune
Expert in Data Marketing & CRO Analysis
Hélène assists EdgeAngel clients in E-commerce (Kiloutou) and Lead Generation to excel in their markets through optimized data collection and high-performance dashboards. Her expertise in CRO analysis and GDPR compliance transforms user journeys into powerful conversion drivers. Using web tracking solutions like Google Analytics 4 and Piano Analytics, Hélène leverages collected data to craft impactful marketing strategies.
Mathieu Lima
Head of Collection & Technologies
As the lead for data collection at EdgeAngel, Mathieu designs and implements sophisticated mobile tracking solutions for demanding companies. With his mastery of tools like Adjust and AppsFlyer, he optimizes user journeys while ensuring impeccable technical management. Mathieu plays a key role in maximizing ROI in complex technological environments.His latest session at MeasureCamp Paris 2024 App Tracking: It's Not That Complicated
We master your tools and technologies
iOS, Android, Flutter, React Native, WebView: we master and handle all integration and configurations needed to get you operational quickly.
Set up advanced tracking on your mobile application with Google Analytics 4 to maximize data collection and user analysis
Implement web tracking with Piano Analytics for an advanced and privacy-compliant data analysis solution.
Implement efficient tracking with Google Tag Manager and Server-side Tag Manager to ensure reliable, secure, and optimized data collection for modern environments
Centralize and orchestrate your data with Segment, the ideal solution to seamlessly connect your analytics, marketing, and personalization tools while ensuring optimal data quality.
Contact our experts for your mobile app tracking needs
“The EdgeAngel teams have always been proactive and creative in helping us achieve our objectives.”
Bastien Sannac
Co-founder & CEO, Meludia
Our expert notes
Stay updated with our articles on data and tracking challenges
Questions ?
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We recommend a combination of powerful tools for effective tracking:
- Analytics : Google Analytics 4, Piano Analytics, Matomo.
- Tag Management : Google Tag Manager (GTM) and Server-side Tag Manager (sGTM) These tools allow you to collect precise data on user behavior and measure the effectiveness of your marketing campaigns.
- Orchestration : Segment, rudderStack, Data Platform custom (e.g Capture) for more mature organizations looking to manage more complex data pipelines.
Web tracking requires technical and strategic expertise to ensure reliable implementation that complies with regulations and is adapted to your business needs. Our experts master complex environments and support you in deploying advanced tracking solutions, thereby maximizing your digital performance.
Yes, whether you use GTM or sGTM, analytics and media tracking on websites are subject to GDPR when processing personal data. In any case, it falls under the Data Protection Act. It is essential to implement a consent management platform (CMP) such as Didomi, OneTrust, Cookie Consent, or other "in-house" solutions. You also have the option to implement hybrid measurement solutions that are exempt from consent (e.g., specific configuration of Matomo | Piano | Advanced Google Consent Mode)
Server-side tracking (with sGTM) allows data collection directly on the server, bypassing limitations imposed by ad blockers and browser restrictions. This ensures better data reliability while enhancing user privacy protection. This workflow also enables data enrichment with sensitive information that is not exposed in the dataLayer.
Google Analytics 4 provides advanced user behavior analytics through features such as:
- Conversion funnel tracking.
- Audience and cohort segmentation.
- Data modeling to compensate for the absence of third-party cookies. GA4 also enables seamless integration with Google Ads for more precise conversion attribution.
Web tracking is crucial across diverse sectors such as E-commerce, SaaS services, Tourism, and online media. Each sector presents specific challenges, and our experts adjust your tracking to optimize performance regardless of your field.
- Develop a structured tracking plan aligned with your business objectives.
- Implement server-side tracking solutions (like sGTM) to improve data reliability.
- Leverage tools like GA4 and Looker Studio for dynamic and actionable reporting.
- Regularly verify data quality through technical audits.
A web analytics expert agency creates custom dashboards using tools like Looker Studio or Tableau. This allows you to centralize your KPIs, get a comprehensive view of performance, and make informed decisions quickly.
Services
Data Collection, Architecture et Privacy
Conseil en Tag Management System avec Google Tag Manager (GTM)
Tracking de sites web avec Google Analytics 4 (GA4)
Tracking d’applications mobiles
Création de dashboards personnalisés et automatisés avec Google Looker Studio (GLS)
Création de plans de marquage avancés et personnalisés
Intégration de vos données avec Google Cloud Platform (GCP)
Conseil et pilotage de campagnes Google Ads
Conseil et gestion de campagnes Meta : Facebook Ads et Instagram Ads
Conseil et pilotage de campagnes Microsoft Advertising
Conseil et pilotage de campagnes native ads : Taboola et Outbrain
Conseil et pilotage de publicité programmatique
SEO : audit, recommandations et accompagnement à la refonte
Solutions
Notes d’experts
Restrictions sur les cookies tiers pour Chrome
Google Ads : tracking avancé et données 1st-party
Link Tracking Protection d’Apple sur iOS 17
Google Analytics 4 : modélisation des données et attribution
Google Ads : nouveaux paramètres wbraid et gbraid pour le suivi des conversions
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