Tracking web analytics

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Your Partner in Tracking and Web Analytics

With EdgeAngel, expert agency in tracking and web analytics, transform your data into growth drivers.

EdgeAngel - Google Partner Premier 2025
Partenaire Adjust
Partenaire Didomi
Partenaire Piano Analytics
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Tracking Web Analytics

They trust us

Beemoov
Citeo
Allocab
Qonto
Guerlain
Citygo
Kiloutou
Côté Sushi
Legallais
Ponant
Smartphone ID
UpCoop
Bostik
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Our Data Marketing and Web Tracking Expertise

Understanding and analyzing user behavior on your platforms is essential to maximize your performance. EdgeAngel supports you with a customized approach to deploy robust tracking systems that comply with regulations.

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Independent, experts, uncompromising results

An independent agency, founded by experts sharing the same ambition: to deliver maximum value, quickly.

EdgeAngel - Google Partner Premier 2025
Partenaire Adjust
Partenaire Didomi
Partenaire Piano Analytics
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Customized guidance

Multiple areas of expertise to meet every web tracking need

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Alexandre Mouquet

Alexandre Mouquet

Technical Expert in Digital & Analytics

Alexandre has been supporting major players in E-commerce, Luxury (Louis Vuitton), Transport, and B2B SaaS for over 10 years in optimizing their web data tracking. He excels in developing advanced tracking strategies, ensuring both accurate user performance data collection and strict compliance with privacy regulations. His expertise in robust data architecture and technical implementation, combined with an in-depth mastery of Google Tag Manager and analytics tools, plays a key role in achieving strategic objectives.

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Hélène Somdecoste-Lespoune

Hélène Somdecoste-Lespoune

Expert in Data Marketing & CRO Analysis

Hélène assists EdgeAngel clients in E-commerce (Kiloutou) and Lead Generation to excel in their markets through optimized data collection and high-performance dashboards. Her expertise in CRO analysis and GDPR compliance transforms user journeys into powerful conversion drivers. Using web tracking solutions like Google Analytics 4 and Piano Analytics, Hélène leverages collected data to craft impactful marketing strategies.

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Mathieu Lima

Mathieu Lima

Head of Collection & Technologies

As the lead for data collection at EdgeAngel, Mathieu designs and implements sophisticated mobile tracking solutions for demanding companies. With his mastery of tools like Adjust and AppsFlyer, he optimizes user journeys while ensuring impeccable technical management. Mathieu plays a key role in maximizing ROI in complex technological environments.His latest session at MeasureCamp Paris 2024 App Tracking: It's Not That Complicated

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We master your tools and technologies

iOS, Android, Flutter, React Native, WebView: we master and handle all integration and configurations needed to get you operational quickly.

tools

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Contact our experts for your mobile app tracking needs

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“The EdgeAngel teams have always been proactive and creative in helping us achieve our objectives.”
Bastien Sannac

Bastien Sannac

Co-founder & CEO, Meludia

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Questions ?

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What tools do you recommend for web tracking and user performance analysis?

We recommend a combination of powerful tools for effective tracking:

  • Analytics : Google Analytics 4, Piano Analytics, Matomo.
  • Tag Management : Google Tag Manager (GTM) and Server-side Tag Manager (sGTM) These tools allow you to collect precise data on user behavior and measure the effectiveness of your marketing campaigns.
  • Orchestration : Segment, rudderStack, Data Platform custom (e.g Capture) for more mature organizations looking to manage more complex data pipelines.
Why should I work with a specialized web tracking agency for my project?

Web tracking requires technical and strategic expertise to ensure reliable implementation that complies with regulations and is adapted to your business needs. Our experts master complex environments and support you in deploying advanced tracking solutions, thereby maximizing your digital performance.

Is my web tracking subject to consent and GDPR rules?

Yes, whether you use GTM or sGTM, analytics and media tracking on websites are subject to GDPR when processing personal data. In any case, it falls under the Data Protection Act. It is essential to implement a consent management platform (CMP) such as Didomi, OneTrust, Cookie Consent, or other "in-house" solutions. You also have the option to implement hybrid measurement solutions that are exempt from consent (e.g., specific configuration of Matomo | Piano | Advanced Google Consent Mode)

What is server-side tracking and why is it important?

Server-side tracking (with sGTM) allows data collection directly on the server, bypassing limitations imposed by ad blockers and browser restrictions. This ensures better data reliability while enhancing user privacy protection. This workflow also enables data enrichment with sensitive information that is not exposed in the dataLayer.

What advantages does Google Analytics 4 offer for web tracking?

Google Analytics 4 provides advanced user behavior analytics through features such as:

  • Conversion funnel tracking.
  • Audience and cohort segmentation.
  • Data modeling to compensate for the absence of third-party cookies. GA4 also enables seamless integration with Google Ads for more precise conversion attribution.
Which sectors benefit most from advanced web tracking?

Web tracking is crucial across diverse sectors such as E-commerce, SaaS services, Tourism, and online media. Each sector presents specific challenges, and our experts adjust your tracking to optimize performance regardless of your field.

What are the best practices for maximizing your web tracking performance?
  • Develop a structured tracking plan aligned with your business objectives.
  • Implement server-side tracking solutions (like sGTM) to improve data reliability.
  • Leverage tools like GA4 and Looker Studio for dynamic and actionable reporting.
  • Regularly verify data quality through technical audits.
How can a specialized agency improve your dashboards and reporting?

A web analytics expert agency creates custom dashboards using tools like Looker Studio or Tableau. This allows you to centralize your KPIs, get a comprehensive view of performance, and make informed decisions quickly.

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