Your Analytics
& Web Tracking Agency

With EdgeAngel, expert agency in web tracking & analytics, ensure reliable, compliant, and marketing performance-oriented data collection.

Parler de votre projet Nos Expertises
analytics-config.ts
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const tracker = new EdgeTracker({
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endpoint: 'https://collect.edgeangel.co',
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consentMode: 'advanced',
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serverSide: true,
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features: ['ecommerce', 'attribution']
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});
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// Initialize tracking
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tracker.initialize();
Data Quality
100% Verified

Our expertise in AI & Data Marketing and Web Tracking

01 / 03

Our approach: web tracking at the service of marketing performance

Precise tracking is the foundation of a high-performance marketing strategy.
At EdgeAngel, our expertise as an analytics agency allows us to audit your digital ecosystem and deploy a reliable, compliant, and business-oriented tracking infrastructure (GA4, Piano Analytics, Tag Manager, sGTM / server-side).
Our mission: guarantee clean, actionable, and sustainable data over time, to fuel your media campaigns, SEO, product analyses, and AI use cases with maximum reliability and thus make better marketing decisions, faster.
01.

AI, Data & Marketing
Expertise

Essential for driving and optimizing marketing, maximizing performance, and limiting regulatory risks.

02.

Premium
Consultants

Responsive, proactive with solid and proven expertise in AI & digital marketing data (and we're nice!).

03.

Personalized
Collaboration

EdgeAngel adapts to your organization for a tailor-made and efficient collaboration.

Tailor-made support

Multiple expertises for each web tracking need

  • Pauline Guibert

    Pauline Guibert

    Digital & Analytics Expert

    Pauline has been supporting leaders in Ecommerce, Transport, and B2B SaaS for many years. She optimizes user performance tracking strategies while ensuring compliance.

  • HĂ©lène Somdecoste-Lespoune

    Hélène Somdecoste-Lespoune

    Data Marketing and CRO Analysis Expert

    Hélène supports EdgeAngel clients to dominate their market thanks to optimized data collection. Her expertise in CRO analysis and GDPR compliance transforms user journeys.

  • Mathieu Lima

    Mathieu Lima

    Head of Collection and Technologies

    Mathieu designs and implements sophisticated tracking solutions. He optimizes user journeys while ensuring impeccable technical management.

We master your tools and technologies

iOS, Android, Flutter, React Native, WebView

Ready to accelerate your growth?

Let's discuss your data and marketing challenges. We'll respond within 24 hours.

Paul Schmitt

Paul Schmitt

Consulting Director

"Our goal is to make your data actionable to generate concrete value, quickly."

Any questions?

We recommend a combination of high-performance tools for effective tracking:

  • Analytics: Google Analytics, Piano Analytics, Matomo.
  • Tag Management: Google Tag Manager (GTM) and Server-side Tag Manager (sGTM).
  • Orchestration: Segment, RudderStack, Custom Data Platform (e.g. Capture) for the most mature players wishing to manage more complex data pipelines.

These tools allow collecting precise data on user behaviors and measuring the effectiveness of your marketing campaigns.

Good web tracking allows collecting reliable, complete, and usable data. Without quality data, all analyses (attribution, CRO, AI) become approximate.

Solid tracking:

  • Guarantees a unified view of the user journey (site, product, acquisition, CRM)
  • Feeds marketing and business KPIs without bias
  • Allows optimizing media budgets (Google Ads, Meta, LinkedIn...)
  • Constitutes the foundation of AI and personalization projects
Imperfect tracking leads to:
  • Loss of measured conversions and under-optimized campaigns
  • Business decisions based on erroneous signal
  • Under-performing marketing ROI

Compliance is not a brake: it is a framework that secures companies. Solid compliance relies on:

  • A correctly configured CMP (Didomi, OneTrust, Axeptio, etc.)
  • A tagging plan aligned with consent
  • A Google Consent Mode v2 or Microsoft Consent Mode correctly implemented
  • A documented and mastered vendor catalog
  • Continuous compliance monitoring (and not only at deployment time)

EdgeAngel guarantees privacy-by-design tracking, so that data remains reliable, usable, and 100% compliant.

Server-side tracking (with sGTM) allows collecting data directly on the server, thus bypassing browser and ad blocker limitations. It answers 3 key challenges:

  • Data loss due to blockers, ITP, and browser restrictions
  • Security and control of data flows (no third-party script execution browser-side)
  • Advanced marketing activation (enriched CAPI integrations for Meta, Google, LinkedIn, TikTok...)

Concrete benefits:
  • +20 to +60% usable data on certain media platforms
  • Better quality of campaign optimization signals
  • Enrichment of conversions (value, basket, product category...)

GA4 is an excellent tool, but it is not always sufficient on its own. It excels for:

  • Site-centric analysis (tunnel, events)
  • Acquisition source tracking
  • Multi-device audience measurement
But it reaches its limits for:
  • Analyzing product data (Product Analytics)
  • Exploiting CRM or first-party data
  • Performing advanced marketing analyses (LTV, complex cohorts)
  • Directly activating data to media platforms
A complete approach often relies on a hybrid ecosystem: GA4 + Piano Analytics / Amplitude + CRM + Data Warehouse.

EdgeAngel is neither a simple Google Analytics partner nor a pure media agency. Our approach combines 3 expertises:

  • Analytics & Web Tracking / Product Analytics / Server-Side
  • Marketing & Media Activation (Meta, Google Ads, LinkedIn, CRM...)
  • Data & AI (pipelines, DWH, reverse ETL, AI use cases)

This positioning allows us to connect tracking to business rather than technique and quickly deploy ROI-generating actions.

Tracking naturally degrades (redesigns, new features, tool updates...). That is why it is essential to have:

  • A data quality process (monitoring of events, conversions, anomalies)
  • QA environments
  • Clear governance between marketing, product, and tech teams

At EdgeAngel, we offer either RUN support (monthly + data quality) or a one-off project (audit, redesign).

Two possible options depending on your maturity:

➡️ One-shot project
Tracking redesign, GA4 migration, server-side deployment, GDPR compliance... then documented transfer to the internal team.

➡️ RUN support (most frequent)

  • Automated data quality
  • Technical support and tracking evolutions
  • Media / server-side flow optimization
  • Contribution to AI / marketing activation / CRO projects

Because robust tracking is never a one-off project: it evolves with the business.

Contactez nos experts

Our expert notes on the subject

Expert Note

Server-side Tagging with Google Tag Manager

What is GTM Server-side? How does Server-Side Tagging integrate into your collection setup? What are the concrete advantages and current limitations?

Read the note →
Expert Note

Google Consent Mode v2: What's New and What Actions to Take?

Google Consent Mode v2 is available: features (ad_user_data, ad_personalization, Basic and Advanced Consent Mode) for Google Ads and Google Analytics.

Read the note →
Expert Note

GDPR Dossier: Using Google Analytics Following CNIL Announcements

Our in-depth analysis of Google Analytics usage within the GDPR framework and CNIL guidelines. What are the legal implications, available alternatives, and recommendations for compliance?

Read the note →
Expert Note

Google Ads: New wbraid and gbraid Parameters for Conversion Tracking

Apple's App Tracking Transparency (ATT) introduced in iOS 14.5 changes how Google Ads conversions are reported. New wbraid and gbraid parameters now replace gclid (Google Click ID) in certain cases.

Read the note →