Piano Analytics: Measure and Optimize Your Website and Mobile App
With EdgeAngel, take advantage of the expertise of a certified specialist to configure Piano Analytics
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Optimize your digital strategy with Piano Analytics
Piano Analytics is a powerful solution, offering advanced insights and unparalleled flexibility for data-driven businesses. Benefit from custom implementation and strategic guidance from our specialists to maximize your digital performance.
- GDPR Compliance: Collect and utilize your data in accordance with regulations through optimized consent management using the hybrid mode, compliant with CNIL requirements.
- Cross-platform tracking: With guidance from our Piano Analytics experts, implement a robust collection architecture (via GTM, SDK JS browserless etc.) for consistent web and/or app tracking
- In-depth analysis and customized reporting: Monitor your strategic KPIs in real-time through tailored dashboards (funnels, boards, data query etc.) & detailed reports to identify growth opportunities and optimize your performance.
- Continuous monitoring and support: Benefit from post-implementation support to ensure the quality and relevance of your data.
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Our Piano Analytics services
Our Piano Analytics expertise at your service to structure, analyze and activate your data effectively for your digital strategy.
- ** Multi-Platform Support ** : Configuration tailored to web, mobile, and hybrid environments. - ** Multi-Touch Attribution ** : Analysis of conversion sources across different touchpoints in user journeys. - ** Third-Party Tool Integration ** : Integration with visualization tools (Looker Studio, Tableau, etc.), data exports to Data Lakes (via Data Flow, Data Sharing, or third-party connectors), and integration with A/B testing tools (AB Tasty, Kameleoon, etc.). - ** Channel Group Customization ** : Optimized traffic source categorization for clearer insights. - ** Advanced Custom Reports ** : Extensive analysis capabilities with interactive dashboards, conversion funnels, and automated export options.
- ** ePrivacy Compliance ** : Expert guidance and recommendations aligned with CNIL requirements, ensuring adherence to GDPR regulations. - ** Hybrid Mode ** : Implementation of a consent-exempt collection mode to capture nearly all tracking data. - ** CMP Solutions ** : Integration of consent management solutions (Didomi, custom solutions, etc.) for precise consent handling. - ** Compliance Audit ** : Review of your existing setup and recommendations to ensure data processing aligns with regulations. - ** Monitoring Legal Changes ** : Regular updates to the tool to remain compliant with evolving regulatory requirements. - ** Data Storage in Europe ** : Ensuring compliance with regulations through robust security standards and processes.respect des reglementations
- ** Internal Training ** : Raising awareness and training teams on the use of Piano Analytics and associated tools. - ** Tailored Coaching **: Dedicated sessions for data interpretation and making informed decisions. - ** Ongoing Support ** : Assistance in resolving technical issues and adapting to new requirements. - ** Clear Documentation ** : Customized guides to ensure quick and independent skill development.
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An independent agency, founded by experts sharing the same ambition: to deliver maximum value, quickly.
Data Expertise
Essential for driving and optimizing marketing, maximizing performance, and minimizing regulatory risks.
Mastery of Piano Analytics
With unique expertise in configuring, integrating, and leveraging the advanced features of Piano Analytics, we provide you with a strategic advantage. Advanced segmentation, cross-platform tracking, or customized dashboards: our know-how ensures the optimal use of the tool.
Customized Guidance
Each technical environment is unique. We provide adapted guidance to ensure a seamless integration and optimal results.
Customized guidance from certified Piano Analytics experts
Alexandre Mouquet
Technical Expert in Digital & Analytics
Alexandre has been guiding leaders in E-commerce, Luxury( Louis Vuitton), Transportation, and B2B SaaS for over 10 years in mastering web and mobile data. He optimizes user performance tracking strategies while ensuring compliance with privacy regulations. His expertise in SDK integration and robust data architecture, combined with proficiency in Google Tag Manager and Piano Analytics, is essential for achieving ambitious goals.
Hélène Somdecoste-Lespoune
Data Marketing Expert Specialized in Piano Analytics
Hélène has specialized in the implementation and advanced utilization of Piano Analytics, supporting key players in E-commerce ( Kiloutou), Lead Generation( upcoop), and Gaming. She has in-depth expertise in Piano Analytics, from configuration and integration with a CMP for compliant data collection to report analysis, team training, and interface customization. Her dual expertise in GDPR compliance and marketing strategy enables her to transform raw data into actionable insights. Hélène collaborates with her clients to optimize their digital performance while ensuring strict adherence to regulations.
Mathieu Lima
Head of Collection & Technologies
As the data collection lead at EdgeAngel, he designs and implements sophisticated web and mobile tracking solutions for demanding businesses. With his mastery of tools like Google Tag Manager and Piano Analytics, he optimizes user journeys while ensuring impeccable technical management. Mathieu is the key to maximizing ROI in a complex technological environment.
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“The EdgeAngel teams have always been proactive and creative in helping us achieve our objectives.”
Bastien Sannac
Co-founder & CEO, Meludia
Our experts notes
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Piano Analytics was designed to meet GDPR requirements. The tool offers a hybrid mode, allowing the collection of anonymized data exempt from consent. This enables the collection of crucial data for a complete and comprehensive tracking view while complying with regulations. The tool can also be configured to anonymize IP addresses, mask user IDs (visitor_id), and delete data older than 25 months. These features ensure compliance with CNIL guidelines.
We assist you in configuring Piano Analytics to ensure 100% compliance with GDPR regulations and CNIL recommendations, while addressing the specific needs of your business.
- Hybrid mode: Allows collecting maximum data while complying with GDPR rules
- Real-time analysis: Immediate access to data for responsive management, simplified validation, and a complete, detailed view.
- Customized and tailored reporting: Extensive reporting capabilities with a wide range of possible report types (funnels, navigation, themed boards, timeline with anomaly detection, etc.) and unmatched flexibility (segmentation, filters, custom metrics, etc.)
- Data quality: Non-sampled data, data processing tool and accessible and transparent data model, centralized strategy with data consistency across reports
A specialized agency guarantees optimal technical implementation that complies with regulations. They help you configure Piano Analytics to collect reliable data, define strategic indicators adapted to your objectives, make the best use of advanced features (funnels, custom dashboards, etc.), and support your teams in mastering the tool. Additionally, an agency assists you in adapting the tool to your industry's specificities and analyzing data to derive concrete actions.
Piano Analytics integrates easily with various tools to optimize data collection, analysis and visualization.
- Piano Analytics integration across all environments, web & mobile: For websites, Piano Analytics can be integrated via Google Tag Manager (GTM), simplifying tag deployment and management without directly modifying the code. For mobile applications, integration can be done via the browserless JS SDK, via Firebase, or other tools depending on the technology used, offering smooth data collection that complies with technical specifications.
- Integration with visualization tools: Piano Analytics integrates with Looker Studio, Tableau, and Power BI to create interactive dashboards and facilitate decision-making.
- Raw data export via Data Lake: Piano Analytics allows exporting raw data to storage solutions like Snowflake or BigQuery. These automated exports facilitate data centralization in a Data Lake for in-depth analysis or use in complex data-driven workflows.
Yes, Piano Analytics is perfectly suited for multi-site and multi-application environments. The tool allows you to group and centralize data from multiple domains or applications, providing consistency and a consolidated view of performance. This facilitates tracking of global KPIs while enabling specific analysis by entity or platform.
Services
Data Collection, Architecture et Privacy
Conseil en Tag Management System avec Google Tag Manager (GTM)
Tracking de sites web avec Google Analytics 4 (GA4)
Tracking d’applications mobiles
Création de dashboards personnalisés et automatisés avec Google Looker Studio (GLS)
Création de plans de marquage avancés et personnalisés
Intégration de vos données avec Google Cloud Platform (GCP)
Conseil et pilotage de campagnes Google Ads
Conseil et gestion de campagnes Meta : Facebook Ads et Instagram Ads
Conseil et pilotage de campagnes Microsoft Advertising
Conseil et pilotage de campagnes native ads : Taboola et Outbrain
Conseil et pilotage de publicité programmatique
SEO : audit, recommandations et accompagnement à la refonte
Solutions
Notes d’experts
Restrictions sur les cookies tiers pour Chrome
Google Ads : tracking avancé et données 1st-party
Link Tracking Protection d’Apple sur iOS 17
Google Analytics 4 : modélisation des données et attribution
Google Ads : nouveaux paramètres wbraid et gbraid pour le suivi des conversions
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