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Adjust Mobile App Tracking

EdgeAngel supports you with the integration, configuration, and optimization of Adjust to maximize the impact of your mobile campaigns

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The Power of Adjust for Your App Tracking

Adjust is a leading Mobile Measurement Partner (MMP), enabling you to precisely measure and optimize the campaigns promoting your app. It’s a key tool for efficiently driving both acquisition and retention efforts.

• Integration & Setup Support

Seamless, rapid deployment for reliable and accurate data collection

• Core iOS Features Activation (ATT & SKAdNetwork)

Ensure compliance with iOS requirements to keep tracking campaign performance precisely

• Advertising Network Connections

Link Adjust to various ad platforms to share event data and incorporate network insights into your Adjust reports

Let our experts handle all the technical details so you can focus on scaling your app.

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Our Adjust Services

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Designed by our team of experts, Firetest is an advanced tool for validating and optimizing your Adjust integrations, ensuring precise and reliable results.

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Independent Experts, Uncompromising Results

We are an independent agency founded by experts with a single ambition: to deliver maximum value, quickly

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Tailored Support with Experts

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Alexandre Mouquet

Technical Expert in Digital & Analytics

For over 10 years Alexandre has supported leaders in Ecommerce, Luxury (Louis Vuitton), Transportation, and B2B SaaS in mastering web and mobile data. He optimizes user-performance tracking strategies while ensuring full privacy compliance. His expertise in SDK integration and robust data architecture—combined with mastery of Google Tag Manager and Firebase—is crucial to achieving ambitious goals.

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Hélène Somdecoste-Lespoune

Data Marketing & CRO Analytics Expert

Hélène helps EdgeAngel clients in Ecommerce (Kiloutou), Lead Generation, and Gaming dominate their markets through optimized data collection and ultra-performant dashboards. Her CRO-analysis expertise and GDPR compliance turn user journeys into conversion drivers. With mobile-tracking solutions like Firebase and Piano Analytics, Hélène transforms data into marketing strategies that make a difference.

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Mathieu Lima

Head of Data Collection & Technologies

As EdgeAngel’s data-collection lead, Mathieu designs and implements sophisticated mobile-tracking solutions for demanding enterprises. With mastery of tools like Adjust and AppsFlyer, he optimizes user journeys while ensuring flawless technical management. Mathieu is key to maximizing ROI in complex tech environments. Check his session at MeasureCamp Paris 2024 : App tracking, c’est pas si compliqué

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Contact Our Adjust Experts

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Book a meeting with one of our directors or managing consultants to discuss your challenges and discover how we can help.
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Paul Schmitt

Consulting Director, EdgeAngel

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Our experts notes

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Questions?

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What is an MMP and why is it important?

An MMP (Mobile Measurement Partner) is a platform specialized in tracking and attributing mobile ad campaigns. Adjust, as an MMP, centralizes and attributes user actions to give you a complete view of ad performance—so you can see which channels and campaigns deliver the most value and make data-driven decisions.

Why work with an expert agency to implement and maintain an MMP?
Optimal-quality data is indispensable for effectively managing marketing and in-app optimizations. Partnering with an MMP specialist like EdgeAngel guarantees:
  • Specialized Technical Expertise: We master mobile-tracking and Adjust’s specifics—skills often missing from standard dev teams.
  • Strategic Marketing Vision: We identify the key metrics to hit your business goals and ensure precise campaign tracking for informed decisions.
  • Management of Unique Constraints: We understand mobile-app challenges—iOS (ATT, SKAdNetwork), GDPR, and other legal/technical requirements.
Can we leverage our Firebase tagging to send data to Adjust?

Yes—by integrating via Google Tag Manager (GTM), you can smoothly transmit Firebase data to Adjust, avoiding redundancy and maximizing your attribution insights.

Do we need other vendors’ SDKs if we use Adjust?

In most cases, Adjust covers mobile attribution. However, we recommend adding Google Analytics for Firebase to enhance Google Ads attribution and complement Adjust’s multi-channel reporting for a 360° performance view.

Is Adjust exempt from user consent?

No. Adjust must only run after user consent, in line with GDPR and ePrivacy. We’ll help you deploy consent frameworks like AppTrackingTransparency (ATT) for iOS so Adjust fires only when consent is granted.

Does Adjust work with SKAdNetwork and ATT?

Yes—Adjust supports SKAdNetwork and ATT, essential for iOS attribution. Our team will configure these features to optimize both performance and compliance.

What data can we extract from Adjust for custom reporting?

Adjust offers export options—via ETL connectors (e.g., Capture EL, Airbyte)—to your data warehouse for custom analyses in Looker Studio or other BI tools. This gives you total control over report customization and analysis precision.

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