--- title: "Marketing and AI data platform | Capture by EdgeAngel" description: "Capture, EdgeAngel's data platform: ad platform, analytics and CRM data captured in your BigQuery, synced to your ad platforms and your AI agents." url: https://edgeangel.co/en/solutions/capture lang: en --- > Site index for agents, read it before exploring further : https://edgeangel.co/llms.txt > Canonical HTML page, which also carries the diagrams and visuals : https://edgeangel.co/en/solutions/capture Capture by EdgeAngel # Capture: the modular data platform to activate your marketing and AI data Connect the tools you already use. Capture makes your data reliable, unifies it and activates it, with no technical complexity on your side. [Request a quote](https://edgeangel.co/en/solutions/capture#contact) CRM **Ingestion** Capture ELFivetranAirbyte **Warehouse** BigQuerySnowflake **Transformation** Dataformdbt **Semantics** Definitions **Capture** Every building block can be swapped, your data stays yours **Unified dashboard** All your sources in one placeROAS and margin across ad platformsMedia and analytics on one base **AI agent** Performance variance waterfallIncrementality measurement and MMMTop creative recommendationsSEO and GEO monitoring and optimizationProduct feed monitoring and optimizationAnomaly detection in your dataWeekly campaign control tower **Ad platform sync** Audiences and offline conversionsQualified CRM leads to Google AdsCRM audiences to Meta and Google Ads ## They trust us ## Why Capture? Capture lays the plumbing between the tools you already use. ### Agnostic Native connectors for Google, Meta, Piano, CRMs and BigQuery. For a source outside the list, we write the connector. Capture fits into your stack as it is. ### Hybrid In-house technology, born in 2018 for server-side tracking, and the consultants who configure it for your context. A new scope is deployed and documented in a few days. ### Yours Your data is stored in a dedicated Google Cloud project, transferred to you on request. First-party data, privacy rules you set, Consent Mode respected by default. ## Modular data capture You activate the building blocks you need, and only those. Performance module ### Marketing Performance The need Move past manual exports, and past data scattered across ad platforms and analytics that delays every decision. The solution Dashboards that bring media and analytics together on a single BigQuery base, fast to query, even on millions of rows. Use case Steer ROAS and margin in one place, across every ad platform. Capture SettingsReports EA Marketing Performance Campaign and attribution overview Demo data Spend by group 59.2% Performance Brand Growth Revenue by ad platform 59.7% Google Ads Meta Ads Microsoft Ads TikTok Ads Paid attribution (Google Analytics) 60.7% Paid Non-paid New customers 56.3% New Returning Monthly trend (year to date) Optional metrics Media attribution Google Analytics attribution MonthSpendPurchases (platform)Revenue (platform)ROAS (platform)Purchases (GA)Revenue (GA)ROAS (GA) Sep 2026€9,960279€59,2616.0176€32,6153.3 Aug 2026€21,410612€125,4895.9406€75,8603.5 Jul 2026€21,354647€136,2086.4425€80,0293.7 Jun 2026€21,079644€127,4936.0396€76,2303.6 May 2026€19,952610€114,0145.7366€64,0673.2 Apr 2026€18,175507€87,5564.8350€58,6833.2 Mar 2026€16,102539€97,2806.0381€68,8034.3 Total€128,0323,838€747,3015.82,500€456,2873.6 Centralized view A multi-source dashboard to steer your campaigns. Contribution and attribution Media and analytics data brought together in one view. ROI optimization Budget decisions based on actual performance. BigQuery warehouse A base that holds millions of rows, updated every day. Sync & Quality module ### Sync Data Hub The need Get your CRM talking to your ad platforms, and know right away when data collection breaks. The solution - **Sync** of conversions, online and offline, and of audiences to the ad platforms. - **Quality checks** at every data load. - **Server-side tracking:** a relay installed on your domain, which limits the losses caused by ad blockers and Safari restrictions (ITP). Use case Send the leads qualified in your CRM back to Google Ads, so that bidding relies on lead quality. Sync Data Hub Reliable server-side sync between your business tools and your ad platforms. Daily sync Server-side tracking Sources CRM E-commerce Back office Extraction Capture ELT Normalization Storage BigQuery ✓ Reference table Activation Capture Reverse ETL Audience mapping Ad platforms Google Ads Meta Microsoft Ads Sync Audiences and conversions, online and offline, synced every day. Data quality Checks at every load, to catch a tracking gap. Server-side tracking Protection against ad blockers and ITP restrictions. New module ### Capture AI So that your AI assistants answer from your company data. The solution - **Custom MCP.** MCP (Model Context Protocol) works as a standard socket between your data and an LLM. We build the MCP servers that give your assistants direct, controlled access to your proprietary data. - **Data and AI integration.** Pipelines that serve your assistants the data Capture has already structured. - **Master prompt management.** Governance and hosting of your skills: the reusable instructions that frame your agents' answers, so they stay the same from one person to the next. Use case A data analyst agent that spots anomalies in your analytics data on its own, through a secure MCP connection. Capture AI Ready to analyze your Google Analytics data. Were there any anomalies in last month's Google Analytics data? **Capture AI** • `mcp_capture_analytics` ● Connected I analyzed last month's data. A major anomaly appears between the 15th and the 16th: traffic fell 74% below its usual average. It coincides with a 503 error reported in the gateway's technical logs. Traffic was back to normal from the 20th. Web traffic (sessions) Anomaly detected Message Capture AI… Capture AI, via the Capture MCP server · demo data ## Your use case? Several sources to combine, a flow to send to a tool outside the modules? We deploy it on our infrastructure, within a few days once the scope is clear. [Contact us](https://edgeangel.co/en/solutions/capture#contact) Case study ## How Qonto transformed its SEO reporting with Capture For Qonto's SEO team, the European leader in online banking for SMEs, we deployed a complete data infrastructure combining Google Search Console and GA4 in BigQuery. The solution includes advanced modeling to create page clusters by universe, custom metrics (page scoring), and an ultra-performant Data Studio dashboard capable of handling over 30 million rows of data. > "Since the deployment of Capture by EdgeAngel, our SEO team has significantly improved reporting quality and opportunity analysis: the reports are highly performant, with very advanced granularity (+30 million rows in the dataset) and complete team adoption." > > Karim Elmlih > > Head of Organic Acquisition – Growth @ Qonto ### Business Case Objective Vision Implement a precision dashboard for SEO performance tracking. Sources Fusion of Google Analytics (Sessions/Perf) and Search Console. Key Metric Creation of 'Page Value' to attribute importance in the conversion journey. Challenge Managing complex volume (millions of rows). Detailed view 01 / 04 ## Pricing Public prices, set on your volumes. ### Marketing Performance To steer your media investment €150 excl. VAT / month Setup from €1,200 excl. VAT Included 3 sources, 1 environment, 1 destination (warehouse + Data Studio) Advisory 2 days per year, recommended Quotas under 50 GB and 20 million rows per month [Request a quote](https://edgeangel.co/en/solutions/capture#contact) ### Sync Data Hub Popular To activate your first-party data €250 excl. VAT / month Setup from €2,400 excl. VAT Included 1 source (the warehouse) and 4 destinations (BigQuery, GA4, Google Ads, Meta) Sync conversions and audiences Quotas under 100,000 conversions per month [Request a quote](https://edgeangel.co/en/solutions/capture#contact) ### Capture AI New To connect your data to AI On quote Custom architecture Custom MCP the connectors for your LLMs AI pipelines structured data served to your assistants Governance management of master prompts and skills [Request a quote](https://edgeangel.co/en/solutions/capture#contact) Tell us about your data challenges and your specific needs. We come back to you with the solution and its pricing. ## What Capture changes ### The service and the plumbing Market solutions are built for technical teams, who install and run them. With Capture, we deploy the service and the plumbing: your marketing teams work on the outcome. ### Every building block is modular You want to plug another tool into one of the branches, another warehouse, another dashboard tool, another destination: you can. You gain flexibility, and every tool in the chain remains your choice. ## Any questions? ### Is Capture a SaaS or a service? Both. Capture is a composable data platform: you activate modules according to your needs, and our consultants handle the deployment. Your teams stay on their marketing objectives. If you are rather looking for a SaaS tool to hand over to your data engineers, we help you choose the right one on the market. ### Why choose Capture over a third-party solution? For cost and flexibility. Compared with a third-party solution such as Supermetrics, you pay only for the modules you activate, and the configuration follows your business rules. If you already run an ETL with a data team to operate it, the comparison is made case by case. ### Can I bring the solution in-house later? Yes. If you have a team of data engineers, we hand the pipelines over to them and support them through the transition. Otherwise, we handle maintenance and changes, together with your teams. ### How does Capture handle GDPR compliance? Through the separation of purposes (measurement on one side, media activation on the other), through privacy rules you define according to your policy, and by following Google Consent Mode rules by default. The data is stored in a dedicated Google Cloud project, hosted in the European Union. ### What is a composable data platform? A platform split into modules, assembled as needed. Capture works this way: modules already built, which you activate and adapt one by one. ### What data does Capture collect? Your first-party data, the data you collect directly from your customers: analytics, ad platforms, CRM, back office. Data capture covers what you already own. It serves to activate qualified audiences and conversions, while respecting privacy and keeping control over quality. [Contact our experts](https://edgeangel.co/en/solutions/capture#contact) Contact ## You leave your details, we get back to you within 24 hours. A first call to understand your context, and tell you what is feasible and under which conditions. 1. Contact and need 2. Tell us more (optional) 3. Then we schedule a call Your details are used to reply to you on this topic. [Data protection policy](https://edgeangel.co/en/a-propos/politique-de-protection-des-donnes) Or call us directly: [+33 1 84 16 42 20](tel:+33184164220) Paul Schmitt Consulting Director "Our goal is to make your data actionable to generate concrete value, quickly." 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