---
title: "SEA & Google Ads Agency - Google Partner Premier | EdgeAngel"
description: "Google Ads and Microsoft Ads agency, Google Partner Premier. We connect your data and business context to your campaigns, for stronger performance."
url: https://edgeangel.co/en/performance-acquisition/sea
lang: en
---
> Site index for agents, read it before exploring further : https://edgeangel.co/llms.txt
> Canonical HTML page, which also carries the diagrams and visuals : https://edgeangel.co/en/performance-acquisition/sea
# SEA Agency
## Grow and improve your business with an SEA strategy built on your commercial goals.
[Book a discovery call](https://edgeangel.co/en/performance-acquisition/sea#contact)
[Partner Premier](https://edgeangel.co/en/performance-acquisition/sea#partenariats) [Microsoft Ads](https://edgeangel.co/en/performance-acquisition/sea#partenariats)
[Our SEA expertise](https://edgeangel.co/en/performance-acquisition/sea#hero-suite)
EdgeAngel is a data marketing and AI agency, and an independent consulting firm. We take **full ownership of your Google Ads** and Microsoft Ads campaigns, or we **support your internal teams** and your agency.
[Our clients](https://edgeangel.co/en/performance-acquisition/sea#clients) [The agency](https://edgeangel.co/en/a-propos/agence)
SEA
Account Creative Signal Steering
**What you run.** Search, Shopping, Performance Max, Demand Gen.
**What the campaign has to show.** Headlines, images and video, refreshed as tests come back.
**What you give the algorithm to aim at.** Enhanced conversions, margin, new customers.
**What you decide on.** And what it produces.
Bidding
A tROAS and a target CPA built on your own costs
Budgets
Arbitrating between growth and profitability
Measurement
Verifying what the campaigns actually deliver
Incrementality Geo-lift Monthly report
A team of experts to run your Search campaigns with you
[Our SEA expertise](https://edgeangel.co/en/performance-acquisition/sea#approche)
## They trust us
Expertise
## Google Ads, Microsoft Ads and ad creative: what we take on
01
### Acquisition strategy and account structure
We build the strategy that serves your objectives, from first contact to purchase, and the account structure that carries it: each campaign type serves one stated objective, generating demand, acquiring new customers or holding profitability.
- **Upper funnel**: reaching demand before it is expressed, on audiences that look like your best customers.
- **Lower funnel**: capturing intent at the point of purchase, holding your brand and recovering open carts.
- **Audiences and targeting**: first-party segments, exclusions, and the distinction between a new customer and an existing one.
- **Architecture by intent**: one campaign per objective, one budget per objective, bidding aligned with what each one serves.
- **Product feeds**: feeds enriched with detailed information and conversational attributes, to exist in AI-driven shopping experiences.
02
### Data, measurement and steering
An algorithm optimises on what you let it see. An account that sends a purchase along with its margin asks Google to go after profit, and gets it.
- **Enhanced and offline conversions**: calls, store visits, CRM signatures, sent back with their value.
- **Margin and new customers in the bidding**: your real costs become the signal the campaigns optimise on.
- **First-party audiences**: Customer Match and the Data Manager API, value segments and exclusions.
- **Incrementality measurement**: geo-lift, Causal Impact and marketing mix modeling to establish what the channel actually creates.
- **Variance decomposition**: what comes from volume, from conversion rate and from mix, with contributions that sum to the observed gap.
- **Our MCP servers and Capture AI**: steering the campaigns, producing BI reporting and querying your Google Ads data straight from your LLM.
[Web Tracking](https://edgeangel.co/en/data-foundations/web-tracking) [Advanced Media Measurement](https://edgeangel.co/en/marketing-activation/advanced-media-measurement)
03
### Ad creative
AI-driven campaigns run whatever you give them. We produce and refresh those assets with our studio.
- **Performance Max assets**: images, headlines and descriptions per asset group, with the audience signals that steer them.
- **Demand Gen and YouTube video**: 16:9, 1:1 and 9:16 cuts produced from a single shoot.
- **Search ads**: headlines and descriptions written on your real search terms.
- **Test protocols**: what stays live, what gets replaced, and how often.
[Marketing Studio](https://edgeangel.co/en/performance-acquisition/studio-marketing)
04
### Tools & technology expertise
Our consultants work across the platforms and products of the market. The most frequent ones:
- [Google Ads Account structure, bidding strategies, scripts and API: the day-to-day steering.](https://edgeangel.co/en/performance-acquisition/google-ads)
- [Microsoft Ads Bing and its network: account import, LinkedIn audiences, Microsoft Shopping.](https://edgeangel.co/en/performance-acquisition/bing-ads)
- [Merchant Center and feed management Catalogue, attributes and policies: the actual servability of your products, market by market.](https://edgeangel.co/en/performance-acquisition/merchant-center)
- [Performance Max Asset groups, audience signals, brand and margin-tier exclusions.](https://edgeangel.co/en/performance-acquisition/performance-max)
- [Demand Gen YouTube, Discover and Gmail: generating demand upstream of Search, with its video formats.](https://edgeangel.co/en/performance-acquisition/demand-gen)
- [Google Shopping Product listings, bidding by margin tier, best-sellers and catalogue coverage.](https://edgeangel.co/en/performance-acquisition/google-shopping)
- [AI Max for Search The AI layer of Search: broadened matching, ad creation and landing page selection by the model.](https://edgeangel.co/en/performance-acquisition/ai-max)
- [Google Tag Gateway Your tags served first-party from your own domain, for measurement that survives blocking.](https://edgeangel.co/en/performance-acquisition/google-tag-gateway)
- [Advanced conversion tracking Enhanced conversions, first-party data and offline conversions sent back to Google Ads.](https://edgeangel.co/en/performance-acquisition/enhanced-conversions)
Our services
## What our SEA engagement covers
01
### Audit and framing
We review the account against seventy-four checkpoints across six families: conversion tracking, wasted spend, structure, keywords, ads and settings. You leave with a health score, the places where spend is lost, and the workstreams ranked by expected gain. Tracking and the product feed are audited along with the account, because that is where what the campaigns can optimise on is decided.
On a low-volume account, we grade the mechanics more than the month performance: the settings are what can be read reliably.
02
### Account restructuring
We redraw the account tree around your purchase intents and your objectives: which campaigns, of which types, with which budget on each. Each campaign type is tied to what it serves, generating demand, acquiring new customers or holding profitability. Bidding is rebuilt on your real costs, and the switch happens in waves to preserve the learning of the campaigns already running.
A structure is decided on your intents and your catalogue. The migration plan is dated and approved before the first change.
03
### Campaign management
A consultant holds your account day to day: search terms, exclusions, promotional assets scheduled and dated ahead of the period, budget trade-offs between campaigns. Every week, a control round picks up what moved across all accounts. Every month, a written report says where the variation comes from and what we do about it. And when the question becomes whether the channel truly creates value, we answer it with an incrementality test.
The monthly report is written four-handed: our agents produce the figures on encoded methods, the consultant who knows your account reads them and decides.
04
### Support and training
We work with your teams as much as for them. The month backlog is decided together at a governance meeting, the methods and the queries that produce your figures are documented and stay with you, and we train your teams on the setup we have built. Your internal consultants and your agency can take over whenever you decide.
What stays with you after the engagement: the setup, the documented methods, and teams who know how to run it.
Partners
## What our statuses bring, and what else to look at
Google reserves Premier Partner status for the top 3 % of partners in each country, ranked every year on growth in managed spend, client acquisition and retention, product diversification and total investment. We are also a Microsoft Advertising Partner.
What it brings us concretely: a dedicated contact at Google, access to features in beta before general release, and regular briefings on product changes. Our clients benefit from it through early testing, on a defined scope.
These criteria cover the agency activity. To judge what an agency will achieve at your company, look at its documented client cases and at the way it explains its results.
Google Partner Premier
Microsoft Advertising Partner
Resources
## Our publications and client cases
[
Ride-hailing · Mobility
### Steering Google Ads on real margin, with the offline events of each ride
Read the case
+42% margin per completed ride
](https://edgeangel.co/en/notes/from-booked-rides-to-real-margin)[
Drive-to-store · Single store
### Measuring at the till what Google and Meta really bring to a store
Read the case
+18% incremental sales, measured at the till
](https://edgeangel.co/en/notes/drive-to-store-measurement-tbr)
### Our expert notes on the subject
[All resources](https://edgeangel.co/en/notes)
- [
Web Tracking Nov 2025
#### Google Ads: Optimize Your Tracking and Capitalize on 1st-Party Data
](https://edgeangel.co/en/notes/googleads-tracking-enhanced-1stparty)
- [
CRO & Audiences Jan 2026
#### Dynamic Remarketing & GA4: The Expert Guide (2026)
](https://edgeangel.co/en/notes/remarketing-dynamique-ga4)
- [
Web Tracking Apr 2026
#### Customer Match: Migration to the Data Manager API
](https://edgeangel.co/en/notes/customer-match-data-manager-api-migration)
Team
## The consultants who run your campaigns
### Our lead profiles on our SEA services
- #### Léo Llinares
co-Head of Performance Acquisition
SEA Lead
- #### Léa Garmendia
co-Head of Performance Acquisition
Consulting Director
### How we work with you
#### Full management
We take ownership of your accounts, from structure to day-to-day steering.
- A lead consultant on your account, reachable directly
- A fixed-price setup, then a defined monthly run
- Your media budget stays with you, separate from our fees
#### Supporting your teams
Your teams keep the wheel, we step in where the expertise is missing.
- Audit, framing or a restructuring workstream
- Coaching for your internal team or your agency
- The methods and the queries behind your figures stay with you
### Our expert profiles
- Traffic Manager Runs the campaigns day to day: structure, bidding, budgets and trade-offs.
- Google Ads Consultant Builds and optimises Search, Shopping, Performance Max and Demand Gen campaigns.
- SEA Consultant Frames the paid acquisition strategy and arbitrates the levers with your teams.
- Creative Strategist Designs the ad assets and the test protocols that decide between them.
- Data Analyst Builds the dashboards and the analysis on the delivered model.
### The agency
An independent firm of senior consultants, founded in 2018.
Hubs in Paris, Bordeaux and Barcelona. You know who works on your account, and you talk directly to the consultants who run it.
[About the agency](https://edgeangel.co/en/a-propos/agence)
2018
founded
3
hubs: Paris, Bordeaux, Barcelona
8
official partnerships
Testimonials
## What our clients say.
- > With the Capture solution for our reporting and the quality of consultants, our performance reviews have become ultra-clear and relevant. This allows us to manage daily activities and gives us the means to achieve our goals.
 
Mathias Pestre-Mazieres CEO Blue Horse Group
- > An acquisition strategy that perfectly secured our high season. Thanks to fine-tuned management of the Google / Meta complementarity, we were able to scale our volumes with controlled profitability.
 
Lydie Castagnet Marketing & Communication Director Forge Adour
- > EdgeAngel is not limited to media buying, they give meaning to numbers. They were able to detect weak signals in our data to transform our acquisition and unlock new performance levers.
 
Valentine Soulès E-commerce Manager Golf One 64
- > Since the deployment of Capture by EdgeAngel, our SEO team has significantly improved reporting quality and opportunity analysis: the reports are highly performant, with very advanced granularity (+30 million rows in the dataset) and complete team adoption.
 
Karim Elmlih Head of Organic Acquisition – Growth Qonto
- > Partners since 2018 on our tracking and privacy challenges (Piano, sGTM, GDPR), EdgeAngel combines sharp technical expertise with rigor. An essential extension of our team to secure and accelerate our complex data projects.
 
Cédric Tamboise Group Digital & e-Commerce Director Kiloutou
- > Since 2021, EdgeAngel has been securing our Web & App tracking. Their advanced technical expertise has enabled us to regain full control of our data to effectively drive the evolution of our digital ecosystems.
 
François Charlet Communication and Digital Marketing Citeo
Solution
## Capture: the modular Data Platform to activate your Marketing & AI data.
Connect your tools to each other and feed your AI and agentic workflows with your data and your business context. Capture augments your existing infrastructure and makes it more efficient: you remain the owner of the tools and the data.
[Discover Capture](https://edgeangel.co/en/solutions/capture)
## Frequently asked questions about SEA
### What do you steer the campaigns on?
On the figures that drive decisions at your company. We feed your real costs, your margin per product, the share of new customers and the value observed over time into the bidding strategies, so that the campaigns optimise on your commercial reality.
How far this goes depends on what your information system exposes. We start by looking at what is available, then we build the signal with your teams.
### What media budget does SEA require?
It is worked out from your own market. The useful amount depends on the cost per click on your queries, on your conversion rate and on what a customer is worth to you. On an uncontested niche, a few hundred euros a month already produces learning. On a tight market, you need enough to feed the automated bidding so it moves past its learning phase.
We size that threshold during framing, from the real volumes of your market, and we say whether the channel holds up against your other options.
### How do you charge, and on what commitment?
On a fixed price against a written scope, in most cases. An audit or a restructuring is sold as a project, with its deliverables and its end date. Ongoing management is sold as a monthly run, with what is included each month and a backlog decided together.
Your media budget stays with you and never passes through us: our fees and your ad spend are two separate lines. You keep ownership of your accounts, your data and the documentation produced.
### Do you take over an existing account, or start from scratch?
We always start by reading what is already there. A running account carries conversion history that has value, and destroying it costs weeks of learning.
The audit says what to keep and what to rebuild. When a restructuring is called for, it happens in waves, with a dated plan approved before the first change, so performance keeps running through the work.
### How do you connect SEA and SEO?
We read them as a single search territory. In practice, we look at paid and organic performance together to spot the overlap, brand queries in particular, and we adjust paid coverage accordingly.
SEA also works as a laboratory: conversion rates observed by purchase intent tell you which pages deserve a content effort. Our SEO and GEO offering takes over from there.
### What does an incrementality test change for us?
It answers the question attribution leaves open: among the conversions credited to the campaigns, which ones would have happened anyway?
Depending on the context, we use a geo-lift test, a Causal Impact analysis on a budget cut, or marketing mix modeling. The protocol is framed before anything is launched: which decision depends on the answer, what precision is reachable, and whether the test is worth running. When the answer is no, we say so.
[Talk about your project](https://edgeangel.co/en/performance-acquisition/sea#contact)
Contact
## You leave your details, we get back to you within 24 hours.
A first call to understand your context, and tell you what is feasible and under which conditions.
1. Contact and need
2. Tell us more (optional)
3. Then we schedule a call
Your details are used to reply to you on this topic. [Data protection policy](https://edgeangel.co/en/a-propos/politique-de-protection-des-donnes)
Or call us directly: [+33 1 84 16 42 20](tel:+33184164220)
Paul Schmitt
Consulting Director
"Our goal is to make your data actionable to generate concrete value, quickly."
[The team](https://edgeangel.co/en/a-propos/agence)
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