---
title: "Pinterest Ads - Visual search and catalogue | EdgeAngel"
description: "Pinterest Ads experts: keyword targeting, catalogue and shopping ads, Performance+, Pinterest Tag and API for Conversions. Integrated into your setup."
url: https://edgeangel.co/en/performance-acquisition/pinterest-ads
lang: en
---

> Site index for agents, read it before exploring further : https://edgeangel.co/llms.txt
> Canonical HTML page, which also carries the diagrams and visuals : https://edgeangel.co/en/performance-acquisition/pinterest-ads

[Other tools](https://edgeangel.co/en/performance-acquisition/social-ads#approche-c4)

# Pinterest Ads experts

## Be where people look for an idea before they look for a product.

We integrate Pinterest Ads into your setup: a rich catalogue, keyword targeting as on a search engine, and measurement built for a long decision cycle.

[Book a discovery call](https://edgeangel.co/en/performance-acquisition/pinterest-ads#contact)

-   Learn more about: [our Social Ads and Pinterest Ads agency](https://edgeangel.co/en/performance-acquisition/social-ads)

[Scroll to the content](https://edgeangel.co/en/performance-acquisition/pinterest-ads#expertise)

EdgeAngel Pinterest Ads expertise

## Work Pinterest like a search engine, measure it like a long channel

01

### Campaigns, keywords and formats

Pinterest Ads Manager follows the usual hierarchy, campaign, ad group, ad. Targeting, though, looks like a search engine's: keywords and interests.

-   **Keyword targeting**: the queries users type into Pinterest, worked like a Search account, with their seasonality
-   **Interests**: Pinterest's taxonomy, broad categories and sub-interests, combined with keywords without choking delivery
-   **Formats**: standard pin, standard or max-width video, carousel, collections, multi-page Idea Ads, Showcase and Quiz Ads
-   **Premiere Spotlight**: the exclusive one-day video placement, booked with Pinterest's support, for a key moment
-   **Performance+**: the automation suite launched in October 2024, creative, bidding, targeting and ROAS, opened when the signal and the catalogue are ready

02

### Catalogue and shopping ads

On Pinterest, the product is searched for in images. The catalogue is the raw material of shopping ads, and its richness decides what shows.

-   **Catalogue feed**: the same enrichment work as on [your Merchant Center feed](https://edgeangel.co/en/performance-acquisition/merchant-center), titles, images, prices, availability and attributes, from which the Pinterest feed is often derived
-   **Shopping ads and collections**: product pins generated from the catalogue, refreshed with prices and stock, and collections that pair a lifestyle visual with its products
-   **Seasonality**: Pinterest Predicts, the annual trend report published in December, read to plan the campaigns of the following months
-   **Creative**: visuals designed for inspiration, vertical and readable without sound, produced with [our marketing studio](https://edgeangel.co/en/performance-acquisition/studio-marketing)
-   **Audiences**: actalike from your best customers, hashed customer lists, visitors and engagement, with the customer base excluded in acquisition

03

### Measuring a long cycle

Between the saved pin and the purchase, weeks go by and often another channel. Pinterest measurement is designed for that.

-   **Pinterest Tag and API for Conversions**: the same event browser side and server side, from [a server-side GTM container](https://edgeangel.co/en/data-foundations/gtm-sgtm), which Pinterest recommends using together
-   **Enhanced Match**: hashed first-party identifiers, email and external identifier, which improve conversion matching
-   **Long attribution windows**: set on the real decision cycle, read in your data, rather than on the default value
-   **Conversion Insights**: Pinterest's dashboard that reads the combined effect of organic and paid, a first clue to what the channel triggers
-   **Delayed and displaced effect**: what Pinterest triggers converts later, often on Search; we measure it with [an incrementality test](https://edgeangel.co/en/marketing-activation/advanced-media-measurement) over a long period

The tool

## Pinterest Ads, our reading

Pinterest Ads is Pinterest's advertising platform, run from Pinterest Ads Manager on three levels, campaign, ad group, ad. Its targeting rests on keywords and interests, like a search engine, and its formats range from the standard pin to collections, multi-page Idea Ads, Showcase and Quiz Ads, and shopping ads generated from the catalogue. **Performance+, its automation suite, creative, bidding, targeting and ROAS, has been launched globally since October 2024**, and Pinterest states it imposes no minimum budget.

On measurement, **Pinterest recommends the Pinterest Tag and the API for Conversions together**, with Enhanced Match, which matches conversions through hashed first-party identifiers. Conversion Insights reads the combined effect of organic and paid. And every December, **Pinterest Predicts** publishes the following year's trends; the 2026 edition, released in December 2025, counts twenty-one, and Pinterest presents the report as 88% accurate over six editions.

Updated September 2026

### What Pinterest does very well: capturing intent before it has a name

People come to Pinterest with a project, a kitchen to redo, a wedding, an outfit, and leave with saved ideas. **It is a visual search engine, and it is worked like one**: keywords, seasonality that Pinterest Predicts announces months ahead, a catalogue whose richness decides what shows. For a home, fashion, beauty or food brand, it is where intent forms, before it becomes a Google query.

### What Pinterest really is: a long channel, fed like Google Shopping

Between the saved pin and the purchase, weeks go by, and the purchase often happens elsewhere. **A Pinterest account judged on its seven-day attributed conversions always looks weak**; judged on a long cycle and on what it triggers on Search, it changes face. And as on Google Shopping, everything starts with the catalogue: titles that use the words people type, vertical images readable without sound, prices and stock up to date. The Merchant Center feed we enrich for Google is the basis of the Pinterest feed.

[Merchant Center and product feed enrichment](https://edgeangel.co/en/performance-acquisition/merchant-center)

### Where Pinterest stops: proving the delayed effect

Pinterest's attribution, even on a long window, does not see the conversion that happens on Google three weeks after a pin is saved. Conversion Insights gives a first clue, reading organic and paid together, but it remains Pinterest's reading of Pinterest. **Proof is built over a long period, with a test that compares exposed and unexposed areas**, geo-lift or Causal Impact, framed before launch. That is what decides whether Pinterest keeps its budget in the setup, and at what level.

[Our Advanced Media Measurement offering](https://edgeangel.co/en/marketing-activation/advanced-media-measurement)

Sources : [API for Conversions best practices, Pinterest Developers documentation](https://developers.pinterest.com/docs/conversions/best/) · [Conversion Insights, Pinterest Business help](https://help.pinterest.com/en/business/article/conversion-insights)

Our expert notes : [Measuring a campaign's real impact with Causal Impact](https://edgeangel.co/en/notes/causal-impact-causmos)

## Frequently asked questions about Pinterest Ads

### Is Pinterest Ads right for my business?

Pinterest serves the sectors where people look for an idea in images before a product: home, fashion, beauty, food, weddings, travel, DIY. If your product is discovered within a project, it has its place. If the purchase is impulsive or purely functional, rarely. We check it on your categories and your queries before opening an account.

### What is the difference with Meta or TikTok?

Pinterest is a visual search engine more than a social network: people type queries there and save ideas for later. Targeting goes through keywords and interests, the cycle is long, intent is strong. In a setup, it complements Meta and TikTok upstream, where intent forms.

### How do shopping ads work on Pinterest?

You connect your catalogue, and Pinterest generates one product pin per item, with price and availability refreshed from the feed. Shopping ads and collections serve those pins on relevant queries and interests. The richness of the feed, titles, images, attributes, decides what shows: it is the same work as on your Merchant Center feed, from which the Pinterest feed is often derived.

### Do we need the API for Conversions on top of the Pinterest Tag?

Pinterest recommends it: both together, with Enhanced Match to match conversions through your hashed first-party identifiers. The API sends from your server the conversions the browser loses, and it carries the order value. It is the condition for Performance+ and ROAS bidding to optimise on complete conversions.

### How do we measure a channel whose effect arrives weeks later?

By setting attribution windows on your real cycle, read in your data, by reading Conversion Insights for the combined effect of organic and paid, and above all by measuring the delayed effect with an incrementality test over a long period, geo-lift or Causal Impact. Part of what Pinterest triggers converts on Google: that is where to look.

Contact

## You leave your details, we get back to you within 24 hours.

A first call to understand your context, and tell you what is feasible and under which conditions.

1.  Contact details
2.  Defining your need
3.  Then we schedule a call

Your details are used to reply to you on this topic. [Data protection policy](https://edgeangel.co/en/a-propos/politique-de-protection-des-donnes)

Or call us directly: [+33 1 84 16 42 20](tel:+33184164220)

Paul Schmitt

Consulting Director

"Our goal is to make your data actionable to generate concrete value, quickly."

[The team](https://edgeangel.co/en/a-propos/agence)

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