--- title: "EdgeAngel Resources HUB" description: "Articles, methods, customer stories: our analyses on data marketing, privacy, AI, and advertising platforms." url: https://edgeangel.co/en/notes lang: en --- > Site index for agents, read it before exploring further : https://edgeangel.co/llms.txt > Canonical HTML page, which also carries the diagrams and visuals : https://edgeangel.co/en/notes Resources Hub # EdgeAngel Resources HUB Articles & Customer Stories The EdgeAngel team regularly shares its analyses on data, AI and marketing: decoding high-value new features, reading the current issues and helping advertisers build their roadmap. ## All resources 20 of 20 [ Customer Stories Aug 27, 2026 · Olivier Chubilleau ### How we measure the impact of advertising on in-store sales Intersport customer story: on a single store, a Time-Based Regression model establishes what Google and Meta campaigns really brought through the till. +18% incremental sales, method, validation and limits. Read ](https://edgeangel.co/en/notes/drive-to-store-measurement-tbr) [ AI Marketing upd. Jul 31, 2026 · Olivier Chubilleau ### AI & data marketing: where to start Two years of AI systems deployed for our data and marketing clients: what we've learned, what we recommend, and where to start without wasting your investment. Read ](https://edgeangel.co/en/notes/ia-data-marketing) [ Customer Stories Jun 15, 2026 · Léo Llinares ### From booked rides to real margin Allocab business case: how we realigned Google Ads bidding (non-brand Search & PMax) from conversion volume to the real margin of each ride. Method, 8-week AB test, results and success conditions. Read ](https://edgeangel.co/en/notes/from-booked-rides-to-real-margin) ### Don't miss the next publications We regularly publish on LinkedIn what we learn in the field. The algorithm does not always push our content forward: follow our page and turn on the bell with "All notifications". [Follow on LinkedIn](https://www.linkedin.com/company/edgeangel) [ Ad Measurement May 19, 2026 · Olivier Chubilleau ### A closer look at Cross-channel Budgeting in Google Analytics Google Analytics has rolled out cross-channel budgeting in beta, with a Projection plan and a Scenario Planner. How it works and our recommendations. Read ](https://edgeangel.co/en/notes/scenario-planner-google-analytics) [ GDPR & Privacy upd. Apr 2, 2026 · Olivier Chubilleau ### GDPR, CNIL & Analytics: Consent Mode and AI | 2026 GDPR, Consent Mode v2, DPF, AI Act: factual analysis of the regulatory framework applied to analytics and advertising tools. Advertiser decision guide. Read ](https://edgeangel.co/en/notes/dossier-rgpd-google-analytics-cnil) [ Web Tracking upd. Apr 1, 2026 · Olivier Chubilleau ### Customer Match: Migration to the Data Manager API Google is migrating Customer Match imports from the legacy API to the Data Manager API. Timeline, impacts for advertisers, and migration path. Read ](https://edgeangel.co/en/notes/customer-match-data-manager-api-migration) [ Web Tracking upd. Feb 16, 2026 · Mathieu Lima ### Google Ads: New wbraid and gbraid Parameters for Conversion Tracking Apple's App Tracking Transparency (ATT) introduced in iOS 14.5 changes how Google Ads conversions are reported. New wbraid and gbraid parameters now replace gclid (Google Click ID) in certain cases. Read ](https://edgeangel.co/en/notes/google-ads-nouveaux-paramtres-wbraid-et-gbraid-pour-le-suivi-des-conversions) [ CRO & Audiences Jan 28, 2026 · Olivier Chubilleau ### Dynamic Remarketing & GA4: The Expert Guide (2026) December 2025. Dynamic remarketing in GA4 is now natively actionable. A technical simplification that places data quality (Match Rate) at the center of Google Ads performance. Read ](https://edgeangel.co/en/notes/remarketing-dynamique-ga4) [ Web Tracking upd. Jan 15, 2026 · Mathieu Lima ### Server-side Tagging with Google Tag Manager What is GTM Server-side? How does Server-Side Tagging integrate into your collection setup? What are the concrete advantages and current limitations? Read ](https://edgeangel.co/en/notes/server-side-tagging-avec-google-tag-manager) [ Web Tracking upd. Dec 24, 2025 · Mathieu Lima ### Third-Party Cookie Restrictions on Chrome: Explanations and Opportunities Is this the end of cookies for Chrome in 2025? What are the impacts and what actions are possible? Read ](https://edgeangel.co/en/notes/fin-cookies-tiers-chrome) [ Modern Data Stack Dec 9, 2025 · Olivier Chubilleau ### Web Performance & Modern Data Stack Web performance isn't just a technical checkbox. Discover how to monitor Core Web Vitals continuously with a Modern Data Stack approach (CrUX + BigQuery). Read ](https://edgeangel.co/en/notes/web-performance-modern-data-stack) [ App Tracking upd. Nov 26, 2025 · Mathieu Lima ### AdAttributionKit: Innovation in Ad Campaign Tracking on iOS 18 AdAttributionKit revolutionizes ad campaign tracking on iOS. What's new? How does it differ from SKAdNetwork and other attribution methods used by Adjust and AppsFlyer? Read ](https://edgeangel.co/en/notes/adattributionkit-linnovation-dans-le-suivi-des-campagnes-publicitaires-sur-ios-18) [ CRO & Audiences upd. Nov 26, 2025 · Hélène Somdecoste-Lespoune ### CRO Analysis with Piano Analytics & Microsoft Clarity Discover how to optimize your lead funnels with Piano Analytics and Microsoft Clarity: methodology, concrete cases, and actionable recommendations. Read ](https://edgeangel.co/en/notes/analyses-cro-avec-piano-clarity) [ Ad Measurement upd. Nov 26, 2025 · Mathieu Lima ### Causmos & Causal Impact: Measuring Social Ads Campaign Effectiveness How the Causal Impact method, combined with Google's Causmos, allows quantifying the real impact of Social Ads campaigns in 2025. EdgeAngel case study. Read ](https://edgeangel.co/en/notes/causal-impact-causmos) [ Ad Measurement upd. Nov 26, 2025 · Mathieu Lima ### Google Analytics: Data Modeling and Attribution Master data modeling and attribution in Google Analytics: conversions, behavior, reporting, and Consent Mode for precise analyses. Read ](https://edgeangel.co/en/notes/ga4-modelisation-donnees-attribution) [ GDPR & Privacy upd. Nov 26, 2025 · Mathieu Lima ### Google Consent Mode v2: What's New and What Actions to Take? Google Consent Mode v2 is available: features (ad\_user\_data, ad\_personalization, Basic and Advanced Consent Mode) for Google Ads and Google Analytics. Read ](https://edgeangel.co/en/notes/google-consent-mode-v2-essentiel-a-savoir) [ Web Tracking upd. Nov 26, 2025 · Mathieu Lima ### Google Ads: Optimize Your Tracking and Capitalize on 1st-Party Data Google Consent Mode, sGTM, advanced conversion tracking, customer match... Google launches major features and it's sometimes hard to see clearly. This article aims to explore the latest Google Ads tracking features and what they imply. Read ](https://edgeangel.co/en/notes/googleads-tracking-enhanced-1stparty) [ Web Tracking upd. Nov 26, 2025 · Olivier Chubilleau ### Apple's Link Tracking Protection on iOS 17 and Safari 17: Impacts on Tracking How Apple's Link Tracking Protection in iOS 17 and Safari 17 impacts link tracking and marketing strategies. Which parameters are affected, how advertisers should adapt, and recommendations to optimize your campaigns. Read ](https://edgeangel.co/en/notes/ios-17-et-safari-17-link-tracking-protection-dapple-quels-impacts-sur-le-tracking) [ Web Tracking upd. Nov 26, 2025 · Mathieu Lima ### Privacy Sandbox: Changes Coming to Google Chrome New features related to Privacy Sandbox are coming to Chrome, mainly related to third-party cookie restrictions planned for 2025. Read ](https://edgeangel.co/en/notes/privacy-sandbox) [ App Tracking upd. Nov 26, 2025 · Mathieu Lima ### Server-side GTM for Apps: Advanced Mobile Data Collection How Server-side GTM for mobile applications (sGTM for Apps) improves privacy, data control, and app performance. Read ](https://edgeangel.co/en/notes/sgtm-for-apps) No resources in this topic yet. Explore the other topics in the meantime. ```json {"@context":"https://schema.org","@type":"Organization","name":"EdgeAngel","url":"https://edgeangel.co","logo":"https://edgeangel.co/assets/brand/edgeangel-logo.svg","sameAs":["https://www.linkedin.com/company/edgeangel"],"contactPoint":{"@type":"ContactPoint","email":"hello@edgeangel.co","telephone":"+33 1 84 16 42 20","contactType":"customer service"}} ```