---
title: "Marketing Activation & Intelligence - EdgeAngel"
description: "Activate your data and maximize your performance with data and AI. Dashboards, A/B tests, attribution and insights to drive your marketing strategy."
url: https://edgeangel.co/en/marketing-activation
lang: en
---

> Site index for agents, read it before exploring further : https://edgeangel.co/llms.txt
> Canonical HTML page, which also carries the diagrams and visuals : https://edgeangel.co/en/marketing-activation

SERVICES

# Marketing Activation  
& Intelligence:  
Data-Driven Decisions

Activate your data and deploy a data-driven marketing strategy in your organization. Our Data Analytics experts help you transform your data into strategic directives.

[Discuss your project](https://edgeangel.co/en/marketing-activation#contact) [Our Expertise](https://edgeangel.co/en/marketing-activation#services)

Analytics Dashboard

REAL-TIME

Jan Feb Mar Apr May Jun

Conversions

12,458

+24%

Top Segments

High-Value Users 8.2K

Returning Visitors 6.5K

New Prospects 4.1K

## They trust us

Our Expertise

## Our Marketing Activation & Intelligence Services

Our Data Analytics experts support you in transforming your data into strategic directives: maximize your media investments and optimize the customer journey.

### Dashboards & Analytics

Visualization and analysis of your data

-   Custom Google Data Studio dashboard (multi-source with BigQuery architecture)
-   Power BI, Tableau, etc.
-   Advanced customization of GA4 reports
-   Ad hoc analyses

[En savoir plus](https://edgeangel.co/en/marketing-activation/data-visualization)

### Data Activation (CRO & Audiences)

Activate your customer data via CDP, Reverse ETL and Marketing Automation.

-   CDP & Single Customer Repository
-   Reverse ETL & Data Activation
-   CRO & A/B Testing
-   Marketing Automation

[En savoir plus](https://edgeangel.co/en/marketing-activation/data-activation-cro-audience)

### AI Agents & Gen AI

From framing to production

-   Use case framing and AI platform choice
-   Custom, portable agentic assets
-   Data foundation and semantic layer
-   Run, support and AI experts on secondment

[En savoir plus](https://edgeangel.co/en/marketing-activation/ai-marketing)

### Advanced Media Measurement

Scientifically measure the real impact of your advertising investments.

-   Incremental Tests (Conversion Lift, TBR, Causal Impact)
-   [Marketing Mix Modeling (MMM)](https://edgeangel.co/en/marketing-activation/agence-mmm-google-meridian)
-   Advanced Attribution (BigQuery ML)
-   iROAS Analysis

[En savoir plus](https://edgeangel.co/en/marketing-activation/advanced-media-measurement)

## EdgeAngel also supports you on other topics

### Data Foundations

-   Web & App Tracking
-   Modern Data Stack and Pipelines
-   GDPR, Privacy and Compliance

[Learn more](https://edgeangel.co/en/data-foundations)

### Performance Acquisition

-   SEA (Search Engine Advertising)
-   Social Ads
-   SEO & GEO (Search & Generative Engine Optimization)
-   Marketing Studio

[Learn more](https://edgeangel.co/en/performance-acquisition)

01.

### Data Expertise

Essential for driving and optimizing marketing, maximizing performance and limiting regulatory risks.

02.

### Premium Consultants

Responsive, proactive with solid and proven expertise in digital marketing (and we're nice!).

03.

### Personalized Collaboration

EdgeAngel adapts to your organization for a tailor-made and efficient collaboration.

## Ready to accelerate your growth ?

Let's discuss your data and marketing challenges.  
We'll respond within 24 hours.

### Paul Schmitt

Consulting Director

"Our goal is to make your data actionable to generate concrete value, quickly."

[Or call us directly: +33 1 84 16 42 20](tel:+33184164220)

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