Piano Analytics: Measure and Optimize Your Website and Mobile App

Piano Analytics was designed to meet GDPR requirements. The tool offers a hybrid mode, allowing the collection of anonymized data exempt from consent. This enables the collection of crucial data for a complete and comprehensive tracking view while complying with regulations. The tool can also be configured to anonymize IP addresses, mask user IDs (visitor_id), and delete data older than 25 months. These features ensure compliance with CNIL guidelines.

We assist you in configuring Piano Analytics to ensure 100% compliance with GDPR regulations and CNIL recommendations, while addressing the specific needs of your business.

• Hybrid mode: Allows collecting maximum data while complying with GDPR rules
• Real-time analysis: Immediate access to data for responsive management, simplified validation, and a complete, detailed view.
• Customized and tailored reporting: Extensive reporting capabilities with a wide range of possible report types (funnels, navigation, themed boards, timeline with anomaly detection, etc.) and unmatched flexibility (segmentation, filters, custom metrics, etc.)
• Data quality: Non-sampled data, data processing tool and accessible and transparent data model, centralized strategy with data consistency across reports

A specialized agency guarantees optimal technical implementation that complies with regulations. They help you configure Piano Analytics to collect reliable data, define strategic indicators adapted to your objectives, make the best use of advanced features (funnels, custom dashboards, etc.), and support your teams in mastering the tool. Additionally, an agency assists you in adapting the tool to your industry's specificities and analyzing data to derive concrete actions.

Piano Analytics integrates easily with various tools to optimize data collection, analysis and visualization.

• Piano Analytics integration across all environments, web & mobile: For websites, Piano Analytics can be integrated via Google Tag Manager (GTM), simplifying tag deployment and management without directly modifying the code. For mobile applications, integration can be done via the browserless JS SDK, via Firebase, or other tools depending on the technology used, offering smooth data collection that complies with technical specifications.
• Integration with visualization tools: Piano Analytics integrates with Looker Studio, Tableau, and Power BI to create interactive dashboards and facilitate decision-making.
• Raw data export via Data Lake: Piano Analytics allows exporting raw data to storage solutions like Snowflake or BigQuery. These automated exports facilitate data centralization in a Data Lake for in-depth analysis or use in complex data-driven workflows.

Yes, Piano Analytics is perfectly suited for multi-site and multi-application environments. The tool allows you to group and centralize data from multiple domains or applications, providing consistency and a consolidated view of performance. This facilitates tracking of global KPIs while enabling specific analysis by entity or platform.