--- title: "Consent Mode v2: GDPR Compliance & Performance | EdgeAngel" description: "Implement Google Consent Mode v2 with EdgeAngel. Ensure your DMA compliance and recover your conversion data via modeling." url: https://edgeangel.co/en/data-foundations/consent-mode lang: en --- > Site index for agents, read it before exploring further : https://edgeangel.co/llms.txt > Canonical HTML page, which also carries the diagrams and visuals : https://edgeangel.co/en/data-foundations/consent-mode # Consent Mode Ensure your compliance and optimize your marketing performance EdgeAngel supports you in the technical and strategic implementation of Consent Modes to ensure your GDPR compliance while maximizing the effectiveness of your marketing campaigns. [Contact Us](https://edgeangel.co/en/data-foundations/consent-mode#contact) Advanced Setup GDPR Compliance Ongoing Support ## Actionable and high-performing data despite constraints Consent Mode v2 Status: Active GTM OK ad\_storage GRANTED analytics\_storage GRANTED NEW ad\_user\_data GRANTED NEW ad\_personalization GRANTED Conversion Uplift +70% Observed Modeled Advanced Pings sans cookies envoyés pour la modélisation. Modeling ON The Digital Markets Act (DMA) imposes strict obligations. Without Consent Mode, you collect data that is very limited for analytics and advertising purposes. We transform this regulatory constraint into a performance lever. **Keep Tracking** Ensure your conversions reach Google Ads and Microsoft Advertising. **Advanced Modeling** Recover up to 70% of lost data via Google and Microsoft AI. **Multi-Platform Expertise** A unified approach for Google, Microsoft (UET & Clarity), and Piano Analytics. **Consent Mode Helper** Real-time auditing via our exclusive extension to ensure technical setup reliability. [Explorer nos services](https://edgeangel.co/en/data-foundations/consent-mode#services-nav) Consent Mode v2 Status: Active GTM OK ad\_storage GRANTED analytics\_storage GRANTED NEW ad\_user\_data GRANTED NEW ad\_personalization GRANTED Conversion Uplift +70% Observed Modeled Advanced Pings sans cookies envoyés pour la modélisation. Modeling ON ### Nos Certifications ## Our Consent Mode Expertise 01 / 03 - 01 ### DMA Audit & Strategy Evaluating your compliance and its impact on your advertising performance. - DMA Compliance Audit: Verifying the transmission of ad\_user\_data and ad\_personalization signals - Business Impact Analysis: Assessing the risk of data loss without Consent Mode - Technical Roadmap: Defining the best implementation strategy (Basic vs Advanced) - Regulatory Scoping: Alignment with your CMP (Didomi, OneTrust...) and legal requirements - 02 ### Expert Technical Implementation High-performance deployment via GTM and Server-Side Tagging. - Google Consent Mode v2 Setup: Expert configuration for Google Ads and GA4 tags - Microsoft UET & Clarity: Implementing Consent Mode for the Bing ecosystem - Piano Analytics: Hybrid mode implementation to maintain analytics tracking - Server-Side (SGTM): Data reliability and server-side consent signal management - 03 ### Optimization & Monitoring Maximizing data recovery and continuous tracking surveillance. - Advanced Mode Activation: Conversion recovery via AI-driven modeling - 'Consent Mode Helper' Monitoring: Real-time surveillance via our exclusive Chrome extension - Smart Bidding Optimization: Improving bidding algorithms through consent signals - Technical Watch & Maintenance: Immediate adaptation to Google and Microsoft protocol evolutions 01 ### DMA Audit & Strategy Evaluating your compliance and its impact on your advertising performance. - DMA Compliance Audit: Verifying the transmission of ad\_user\_data and ad\_personalization signals - Business Impact Analysis: Assessing the risk of data loss without Consent Mode - Technical Roadmap: Defining the best implementation strategy (Basic vs Advanced) - Regulatory Scoping: Alignment with your CMP (Didomi, OneTrust...) and legal requirements Exclusive EdgeAngel Tool ## Audit your setup with Consent Mode Helper We have developed and made available our own Chrome extension to allow our clients to instantly verify the technical validity of their implementation. - Real-time verification of **GCS** and **GCD** signals (v2). - Full support: Google, Microsoft (UET & Clarity), and Piano Analytics. - Free tool used by our experts during every technical audit. [Install on Chrome](https://chromewebstore.google.com/detail/consent-mode-helper/hgioahfhopfljjopmgdgdpifallecbog) ## The EdgeAngel Difference 01. ### AI, Data & Marketing Expertise Essential for driving and optimizing marketing, maximizing performance, and limiting regulatory risks. 02. ### Premium Consultants Responsive, proactive with solid and proven expertise in AI & digital marketing data (and we're nice!). 03. ### Personalized Collaboration EdgeAngel adapts to your organization for a tailor-made and efficient collaboration. ## Your Privacy & Tracking Experts - ### Mathieu Lima Head of Data Collection GTM and Privacy expert, Mathieu leads technical Consent Mode implementations to ensure compliance and data performance. - ### Pauline Guibert Data Marketing Consultant Pauline supports advertisers in their Privacy strategy and ensures the positive impact of Consent Mode on media management. ## Ready to accelerate your growth ? Let's discuss your data and marketing challenges. We'll respond within 24 hours. ### Paul Schmitt Consulting Director "Our goal is to make your data actionable to generate concrete value, quickly." [Or call us directly: +33 1 84 16 42 20](tel:+33184164220) ## Nos notes d'experts sur le sujet [ Note d'expert ### Google Consent Mode v2: What's New and What Actions to Take? Google Consent Mode v2 is available: features (ad\_user\_data, ad\_personalization, Basic and Advanced Consent Mode) for Google Ads and Google Analytics. Lire la note → ](https://edgeangel.co/en/notes/google-consent-mode-v2-essentiel-a-savoir)[ Note d'expert ### Third-Party Cookie Restrictions on Chrome: Explanations and Opportunities Is this the end of cookies for Chrome in 2025? What are the impacts and what actions are possible? Lire la note → ](https://edgeangel.co/en/notes/fin-cookies-tiers-chrome)[ Note d'expert ### Google Ads: New wbraid and gbraid Parameters for Conversion Tracking Apple's App Tracking Transparency (ATT) introduced in iOS 14.5 changes how Google Ads conversions are reported. New wbraid and gbraid parameters now replace gclid (Google Click ID) in certain cases. Lire la note → ](https://edgeangel.co/en/notes/google-ads-nouveaux-paramtres-wbraid-et-gbraid-pour-le-suivi-des-conversions)[ Note d'expert ### Server-side Tagging with Google Tag Manager What is GTM Server-side? How does Server-Side Tagging integrate into your collection setup? What are the concrete advantages and current limitations? Lire la note → ](https://edgeangel.co/en/notes/server-side-tagging-avec-google-tag-manager) ## Frequently asked questions about Consent Mode Consent Mode is a protocol implemented by Google, Microsoft, Piano Analytics (and other platforms) to adjust data collection based on user consent choices. It allows for respecting user consent while preserving marketing performance. Since the Digital Markets Act (DMA), certain advertising platforms require a compliant Consent Mode setup. Without it, European user data might no longer be usable for your advertising campaigns. EdgeAngel supports you on: Google Consent Mode v2, Microsoft UET (Bing) Consent Mode, Microsoft Clarity Consent v2, and Piano Analytics Consent Mode (exemption / hybrid mode). Respect for your users' consent choices, maintenance of tracking and conversion modeling, and optimization of advertising performance (Google and Microsoft). Your conversion data will not reach advertising and analytics platforms, and modeled data will be unavailable, significantly reducing the quality of your marketing data and the performance of your campaigns. A CMP (Consent Management Platform), like Didomi, manages consent collection from users. Consent Mode translates these choices into actionable signals for advertising and analytics platforms. Yes, EdgeAngel integrates Consent Mode into your ecosystem: CMPs (Didomi, OneTrust, etc.), Tag Managers (GTM, SGTM), analytics solutions (GA, Piano Analytics), and advertising platforms. Advanced mode allows modeling missing conversions while respecting consent choices. You thus limit data loss while honoring your users' choices. Because we are simultaneously: Google Partner Premier, Microsoft Advertising Partner, Piano Analytics Certified Partner, Didomi Certified Gold Partner, and the developer of the 'Consent Mode Helper' Chrome extension. Unique technical, regulatory, and marketing expertise. [Contactez nos experts](https://edgeangel.co/en/data-foundations/consent-mode#contact) ## Découvrez nos autres expertises Une suite complète d'outils pour maîtriser votre data [ ### Google Analytics 4 La référence du web analytics moderne. En savoir plus ](https://edgeangel.co/data-foundations/google-analytics)[ ### Piano Analytics La solution analytics privacy-first. En savoir plus ](https://edgeangel.co/data-foundations/piano-analytics)[ ### Firebase Analytics pour applications mobiles. En savoir plus ](https://edgeangel.co/data-foundations/firebase-analytics)[ ### Adjust Attribution mobile et analytics. En savoir plus ](https://edgeangel.co/data-foundations/adjust) ```json {"@context":"https://schema.org","@type":"Organization","name":"EdgeAngel","url":"https://edgeangel.co","logo":"https://edgeangel.co/assets/brand/edgeangel-logo.svg","sameAs":["https://www.linkedin.com/company/edgeangel"],"contactPoint":{"@type":"ContactPoint","email":"hello@edgeangel.co","telephone":"+33 1 84 16 42 20","contactType":"customer service"}} {"@context":"https://schema.org","@type":"Service","name":"Consent Mode v2: GDPR Compliance & Performance | EdgeAngel","description":"Implement Google Consent Mode v2 with EdgeAngel. 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Without it, European user data might no longer be usable for your advertising campaigns."}},{"@type":"Question","name":"Which Consent Modes are covered?","acceptedAnswer":{"@type":"Answer","text":"EdgeAngel supports you on: Google Consent Mode v2, Microsoft UET (Bing) Consent Mode, Microsoft Clarity Consent v2, and Piano Analytics Consent Mode (exemption / hybrid mode)."}},{"@type":"Question","name":"What concrete benefits will I get with Consent Mode?","acceptedAnswer":{"@type":"Answer","text":"Respect for your users' consent choices, maintenance of tracking and conversion modeling, and optimization of advertising performance (Google and Microsoft)."}},{"@type":"Question","name":"What happens if my site doesn't have Consent Mode activated?","acceptedAnswer":{"@type":"Answer","text":"Your conversion data will not reach advertising and analytics platforms, and modeled data will be unavailable, significantly reducing the quality of your marketing data and the performance of your campaigns."}},{"@type":"Question","name":"What is the difference between a CMP and Consent Mode?","acceptedAnswer":{"@type":"Answer","text":"A CMP (Consent Management Platform), like Didomi, manages consent collection from users. 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You thus limit data loss while honoring your users' choices."}},{"@type":"Question","name":"Why choose EdgeAngel for Consent Mode implementation?","acceptedAnswer":{"@type":"Answer","text":"Because we are simultaneously: Google Partner Premier, Microsoft Advertising Partner, Piano Analytics Certified Partner, Didomi Certified Gold Partner, and the developer of the 'Consent Mode Helper' Chrome extension. Unique technical, regulatory, and marketing expertise."}}]} ```