Adjust Mobile App Tracking
EdgeAngel supports you with the integration, configuration, and optimization of Adjust to maximize the impact of your mobile campaigns
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The Power of Adjust for Your App Tracking
Adjust is a leading Mobile Measurement Partner (MMP), enabling you to precisely measure and optimize the campaigns promoting your app. It’s a key tool for efficiently driving both acquisition and retention efforts.
• Integration & Setup Support
Seamless, rapid deployment for reliable and accurate data collection
• Core iOS Features Activation (ATT & SKAdNetwork)
Ensure compliance with iOS requirements to keep tracking campaign performance precisely
• Advertising Network Connections
Link Adjust to various ad platforms to share event data and incorporate network insights into your Adjust reports
Let our experts handle all the technical details so you can focus on scaling your app.
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Our Adjust Services
- **Data Architecture**: Design a solid architecture and define strategic KPIs for precise tracking in Adjust. - **Event Integration** via GTM App or sGTM to leverage your existing Firebase tagging. - **Adjust SDK**: Advanced installation and testing to guarantee data quality and accuracy.
- **AppTrackingTransparency**: Implement the iOS ATT framework. - **CMP Sequencing**: Coordinate SDK rollout with your Consent Management Platform for optimal consent handling.
- **Ad Network Integration**: Connect Adjust with Meta, Google Ads, Snapchat, TikTok, and more. - **Ongoing Support**: Continuous assistance to unlock every Adjust feature. - **Dashboards**: Export Adjust data via the data connector to your warehouse and visualize it in Google Looker Studio or other BI tools.
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Designed by our team of experts, Firetest is an advanced tool for validating and optimizing your Adjust integrations, ensuring precise and reliable results.
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We are an independent agency founded by experts with a single ambition: to deliver maximum value, quickly
Data Expertise
Essential for steering and optimizing marketing, maximizing performance, and minimizing regulatory risk.
Mobile Tracking Experts
With cutting-edge expertise in mobile app tracking, our consultants give you a unique competitive advantage in a market where this skill remains rare.
Tailored Support
Every technical environment is unique. We offer customized guidance to ensure smooth integration and optimal results.
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Tailored Support with Experts
Alexandre Mouquet
Technical Expert in Digital & Analytics
For over 10 years Alexandre has supported leaders in Ecommerce, Luxury (Louis Vuitton), Transportation, and B2B SaaS in mastering web and mobile data. He optimizes user-performance tracking strategies while ensuring full privacy compliance. His expertise in SDK integration and robust data architecture—combined with mastery of Google Tag Manager and Firebase—is crucial to achieving ambitious goals.
Hélène Somdecoste-Lespoune
Data Marketing & CRO Analytics Expert
Hélène helps EdgeAngel clients in Ecommerce (Kiloutou), Lead Generation, and Gaming dominate their markets through optimized data collection and ultra-performant dashboards. Her CRO-analysis expertise and GDPR compliance turn user journeys into conversion drivers. With mobile-tracking solutions like Firebase and Piano Analytics, Hélène transforms data into marketing strategies that make a difference.
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Mathieu Lima
Head of Data Collection & Technologies
As EdgeAngel’s data-collection lead, Mathieu designs and implements sophisticated mobile-tracking solutions for demanding enterprises. With mastery of tools like Adjust and AppsFlyer, he optimizes user journeys while ensuring flawless technical management. Mathieu is key to maximizing ROI in complex tech environments. Check his session at MeasureCamp Paris 2024 : App tracking, c’est pas si compliqué
Contact Our Adjust Experts
Book a meeting with one of our directors or managing consultants to discuss your challenges and discover how we can help.
Paul Schmitt
Consulting Director, EdgeAngel
Our experts notes
Server-side GTM pour Applications : collecte de données mobile avancée
Découvrez avec EdgeAngel comment le Server-side GTM pour applications mobiles (sGTM for Apps) permet d’améliorer la confidentialité, le contrôle des données et la performance de vos apps.
edgeangel.co
AdAttributionKit : l'innovation dans le suivi des campagnes publicitaires sur iOS 18
L'AdAttributionKit révolutionne le suivi des campagnes publicitaires sur iOS. Quelles nouveautés ? Quelles différences avec le SKAdNetwork et avec les autres méthodes d'attribution utilisées par Adjust et AppsFlyer ?
edgeangel.co
Link Tracking Protection d’Apple sur iOS 17 et Safari 17 : quels impacts sur le tracking ?
Comment la Link Tracking Protection d'Apple dans iOS 17 et Safari 17 impacte le suivi des liens et les stratégies marketing. Quels paramètres affectés, quelles adaptations des acteurs publicitaires, et quelles recommandations pour optimiser vos campagnes.
edgeangel.co
Google Consent Mode v2 : quelles nouveautés et quelles actions à mener ?
Google Consent Mode v2 est disponible : quelles fonctionnalités (ad_user_data, ad_personalization, Basic et Advanced Consent Mode) pour Google Ads et Google Analytics.
edgeangel.co
Dossier RGPD : quelle utilisation de Google Analytics suite aux annonces de la CNIL ?
Notre analyse approfondie de l'utilisation de Google Analytics dans le cadre du RGPD et des directives de la CNIL. Quelles sont les implications légales, les alternatives disponibles et les recommandations pour rester en conformité avec la réglementation européenne ?
edgeangel.co
Google Ads : nouveaux paramètres wbraid et gbraid pour le suivi des conversions
L'App Tracking Transparency (ATT) d'Apple introduit depuis iOS 14.5 change la manière de remonter des conversions Google Ads. De nouveaux paramètres wbraid et gbraid remplacent maintenant dans certains cas le gclid (Google Click ID).
edgeangel.co
Questions?
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An MMP (Mobile Measurement Partner) is a platform specialized in tracking and attributing mobile ad campaigns. Adjust, as an MMP, centralizes and attributes user actions to give you a complete view of ad performance—so you can see which channels and campaigns deliver the most value and make data-driven decisions.
- Specialized Technical Expertise: We master mobile-tracking and Adjust’s specifics—skills often missing from standard dev teams.
- Strategic Marketing Vision: We identify the key metrics to hit your business goals and ensure precise campaign tracking for informed decisions.
- Management of Unique Constraints: We understand mobile-app challenges—iOS (ATT, SKAdNetwork), GDPR, and other legal/technical requirements.
Yes—by integrating via Google Tag Manager (GTM), you can smoothly transmit Firebase data to Adjust, avoiding redundancy and maximizing your attribution insights.
In most cases, Adjust covers mobile attribution. However, we recommend adding Google Analytics for Firebase to enhance Google Ads attribution and complement Adjust’s multi-channel reporting for a 360° performance view.
No. Adjust must only run after user consent, in line with GDPR and ePrivacy. We’ll help you deploy consent frameworks like AppTrackingTransparency (ATT) for iOS so Adjust fires only when consent is granted.
Yes—Adjust supports SKAdNetwork and ATT, essential for iOS attribution. Our team will configure these features to optimize both performance and compliance.
Adjust offers export options—via ETL connectors (e.g., Capture EL, Airbyte)—to your data warehouse for custom analyses in Looker Studio or other BI tools. This gives you total control over report customization and analysis precision.
Services
Data Foundations
Tracking Web
Tracking App
Tracking App : Firebase Analytics
Tracking & Attribution App : Adjust
Tracking Web & App : Google Analytics
Tracking Web & App : Piano Analytics
Tracking Web & App : Tag Management
Tracking Web & App : Plans de marquage
Modern Data Stack et Data Pipelines
Privacy & Compliance : Consent Mode
Privacy & Compliance : Didomi
Analytics Engineering : Google Cloud
Web Performance : Core Web Vitals
Performance Acquisition
SEA (Search Engine Advertising)
Social Ads
Social Ads : Meta Ads
SEO & GEO (Search et Generative Engine Optimization)
Studio Marketing
Native Ads (Taboola, Outbrain)
Programmatic Ads
Marketing Activation & Intelligence
Dashboards & Analytics : Dashboards
Dashboards & Analytics : UX Analytics
Advanced Media Measurement : Test Incrémental
Solutions
Capture
Consent Mode Helper
Causmos
À propos
Clients
Recrutement
Contactez-nous
Notes d’experts
L’IA au service du Data Marketing
Google Consent Mode v2
Analyses CRO avec Piano Analytics et Clarity
Causal Impact: mesure de l'efficacité publicitaire
sGTM pour les applications
AdAttributionKit sur iOS 18
Restrictions sur les cookies tiers pour Chrome
Google Ads : tracking avancé et données 1st-party
Server-Side Tagging avec GTM
RGPD & Google Analytics
Google Analytics : modélisation des données et attribution
Google Ads : nouveaux paramètres wbraid et gbraid pour le suivi des conversions
Privacy Sandbox pour le Web
Mentions légales
Politique de protection des données
Politique de cookies et traceurs
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