--- title: "Mobile App Tracking - EdgeAngel" description: "Your Partner in Mobile App Tracking. Our experts support you to deploy robust and compliant tracking systems." url: https://edgeangel.co/en/data-foundations/app-tracking lang: en --- > Site index for agents, read it before exploring further : https://edgeangel.co/llms.txt > Canonical HTML page, which also carries the diagrams and visuals : https://edgeangel.co/en/data-foundations/app-tracking # Your Partner in Mobile App Tracking To fully exploit your application's potential, **understanding your user behavior** is crucial. Transform your performance using **advanced tracking solutions**. [Book a discovery call](https://edgeangel.co/en/data-foundations/app-tracking#contact) Adjust Partner Didomi Gold [Our expertise in AI & Data Marketing and Mobile Tracking](https://edgeangel.co/en/data-foundations/app-tracking#approche) EdgeAngel is a data marketing and AI agency, and an independent consultancy. We deploy your mobile tracking setup end to end, or we work alongside your in-house teams. [Our clients](https://edgeangel.co/en/data-foundations/app-tracking#clients) [The agency](https://edgeangel.co/en/a-propos/agence) ![Diagram of a mobile app tracking architecture, in five numbered steps: consent collected by the CMP and the ATT prompt on iOS before any collection, the MMP and Firebase SDKs embedded in the app and conditional on that consent, the install event of the first open attributed to the click by the MMP, in-app events sent via mobile GTM or sGTM for Apps, and the SKAN declaration sending the conversion value to iOS](https://edgeangel.co/assets/app-tracking/architecture-en.webp) Defining the app tracking architecture App tracking is particularly subtle: it blends different technical environments, where the tools and the methods have to talk to each other. It is a setup that is hard to QA. ![Two EdgeAngel consultants at work in the offices](https://edgeangel.co/assets/app-tracking/equipe.webp) The team Tailor-made support: multiple expertises for each app tracking need. [Our expertise in AI & Data Marketing and Mobile Tracking](https://edgeangel.co/en/data-foundations/app-tracking#approche) ## They trust us Our approach ## Our expertise in AI & Data Marketing and Mobile Tracking 01 ### Tool Configuration and Features - **KPI Definition** and **data architecture** aligned with business objectives - **Selection** of the best **Analytics & Mobile Measurement Partners (MMP) tracking** solutions for your activity - **Tagging plan**, **SDK** implementation and **configuration** (Firebase, Google Analytics 4, Piano Analytics, Matomo, Adjust, Mixpanel, AppsFlyer, Google Ads, Meta, **sGTM for Apps** etc.) - **QA** of implementation (Data Quality) - **Complete support for integration** on **different technical environments** (iOS, Android, React Native, Flutter, WebView) - **iOS specifics management**: **SKAN** (SKAdNetwork), **AdAttributionKit** and **ATT** (AppTrackingTransparency) 02 ### GDPR, Privacy and Compliance - Respect for international regulations (**GDPR**, CCPA) - **Personalized advice** on **vendor management** and SDK conditioning according to user consent choices - **Implementation of consent solutions (CMP)** adapted to apps (Google certified market solution like Didomi, custom CMP etc) - **Configuration support** for **ATT**, **SKAN** and **AdAttributionKit** frameworks for **iOS** - Integration of **Google Consent Mode v2** on app - **Admob** implementation with **TCF v2 framework** integration for ad delivery on app (mandatory in Europe) 03 ### Attribution and Data Activation - **Support** on use (support and training) of **MMPs** (Adjust, AppsFlyer) - **Creation of custom dashboards** multi-source (Google Data Studio, Power BI, Tableau) with **BigQuery** architecture - **User behavior analysis** for **conversion optimization (CRO)** and **user journeys** - **Cohort analysis** to optimize retention - Implementation of personalized experiences (**in-app personalization**) in the application based on user behaviors - Launch of **mobile A/B tests** to optimize user journeys and improve conversion rates Tools and technologies ## We master your tools and technologies iOS, Android, Flutter, React Native, WebView - [ ### Firebase Analytics Implement Firebase Analytics tagging for complete data collection and in-depth user behavior analysis. ](https://edgeangel.co/en/data-foundations/firebase-analytics) - [ ### MMP (Adjust, AppsFlyer) Configure your MMP tools such as Adjust for precise measurement and better marketing campaign optimization. ](https://edgeangel.co/en/data-foundations/adjust) - [ ### Didomi SDK Manage mobile consent (iOS/Android/TV) with the Didomi SDK for maximum compliance. ](https://edgeangel.co/en/data-foundations/didomi) - [ ### Piano Analytics Implement app tracking with Piano Analytics for an advanced and privacy-respectful data analysis solution. ](https://edgeangel.co/en/data-foundations/piano-analytics) - ### Flutter & React Native Implement tracking on your mobile application developed with Flutter or React Native for precise performance analysis. - [ ### Google Analytics 4 Configure advanced tracking on your mobile application with Google Analytics 4 to maximize data collection and user analysis. ](https://edgeangel.co/en/data-foundations/google-analytics) - [ ### iOS Tracking Set up tracking on your iOS application to obtain detailed insights while respecting Apple's privacy standards. ](https://edgeangel.co/en/data-foundations/ios-tracking) - [ ### SKAdNetwork Configure tracking on your iOS application with SKAN (SKAdNetwork) for precise advertising campaign attribution. ](https://edgeangel.co/en/data-foundations/skadnetwork) The team ## Tailor-made support Multiple expertises for each app tracking need - ### Pauline Guibert Digital & Analytics Expert Pauline has been supporting leaders in Ecommerce, Transport, and B2B SaaS for many years. She optimizes user performance tracking strategies while ensuring compliance. - ### Hélène Somdecoste-Lespoune Data Marketing and CRO Analysis Expert Hélène supports EdgeAngel clients to dominate their market thanks to optimized data collection. Her expertise in CRO analysis and GDPR compliance transforms user journeys. - ### Mathieu Lima Head of Collection and Technologies Mathieu designs and implements sophisticated tracking solutions. He optimizes user journeys while ensuring impeccable technical management. Partnerships and certifications ## EdgeAngel, Adjust Solutions Partner and Didomi Gold Partner Adjust lists us among its Solutions Partners. Our consultants deploy its SDK, specify in-app events and work with its attribution daily, on iOS as on Android, and the same expertise applies to AppsFlyer. At Didomi, we are a Gold partner. That status gives us access to their resources and their roadmap, which matters on a subject where the regulatory framework and consent SDKs move fast. [See our partner listing at Adjust](https://www.adjust.com/partners/solutions/edgeangel) Adjust Solutions Partner ![Didomi Gold Partner](https://edgeangel.co/assets/partner/didomi-gold-partner.png) Didomi Gold Resources ## Our expert notes on the subject [All our notes](https://edgeangel.co/en/notes) - [ App Tracking Nov 2025 #### Server-side GTM for Apps: Advanced Mobile Data Collection ](https://edgeangel.co/en/notes/sgtm-for-apps) - [ App Tracking Nov 2025 #### AdAttributionKit: Innovation in Ad Campaign Tracking on iOS 18 ](https://edgeangel.co/en/notes/adattributionkit-linnovation-dans-le-suivi-des-campagnes-publicitaires-sur-ios-18) - [ Web Tracking Nov 2025 #### Apple's Link Tracking Protection on iOS 17 and Safari 17: Impacts on Tracking ](https://edgeangel.co/en/notes/ios-17-et-safari-17-link-tracking-protection-dapple-quels-impacts-sur-le-tracking) - [ GDPR & Privacy Nov 2025 #### Google Consent Mode v2: What's New and What Actions to Take? ](https://edgeangel.co/en/notes/google-consent-mode-v2-essentiel-a-savoir) - [ GDPR & Privacy Apr 2026 #### GDPR, CNIL & Analytics: Consent Mode and AI | 2026 ](https://edgeangel.co/en/notes/dossier-rgpd-google-analytics-cnil) - [ Web Tracking Feb 2026 #### Google Ads: New wbraid and gbraid Parameters for Conversion Tracking ](https://edgeangel.co/en/notes/google-ads-nouveaux-paramtres-wbraid-et-gbraid-pour-le-suivi-des-conversions) ## The EdgeAngel Difference 01. ### AI, Data & Marketing Expertise Essential for driving and optimizing marketing, maximizing performance, and limiting regulatory risks. 02. ### Premium Consultants Responsive, proactive with solid and proven expertise in AI & digital marketing data. 03. ### Personalized Collaboration EdgeAngel adapts to your organization for a tailor-made and efficient collaboration. Testimonials ## What our clients say. - > Since the deployment of Capture by EdgeAngel, our SEO team has significantly improved reporting quality and opportunity analysis: the reports are highly performant, with very advanced granularity (+30 million rows in the dataset) and complete team adoption. ![Qonto](https://edgeangel.co/assets/clients/qonto-icon.png) ![Karim Elmlih](https://edgeangel.co/images/karim-elmlih-qonto.png) Karim Elmlih Head of Organic Acquisition – Growth Qonto - > Partners since 2018 on our tracking and privacy challenges (Piano, sGTM, GDPR), EdgeAngel combines sharp technical expertise with rigor. An essential extension of our team to secure and accelerate our complex data projects. ![Kiloutou](https://edgeangel.co/assets/clients/kiloutou-icon.png) ![Cédric Tamboise](https://edgeangel.co/images/testimonials/cedric-tamboise.jpg) Cédric Tamboise Group Digital & e-Commerce Director Kiloutou - > Since 2021, EdgeAngel has been securing our Web & App tracking. Their advanced technical expertise has enabled us to regain full control of our data to effectively drive the evolution of our digital ecosystems. ![Citeo](https://edgeangel.co/assets/clients/citeo-icon.png) ![François Charlet](https://edgeangel.co/images/testimonials/francois-charlet.jpg) François Charlet Communication and Digital Marketing Citeo - > With the Capture solution for our reporting and the quality of consultants, our performance reviews have become ultra-clear and relevant. This allows us to manage daily activities and gives us the means to achieve our goals. ![Blue Horse Group](https://edgeangel.co/assets/clients/blue-horse-group-icon.png) ![Mathias Pestre-Mazieres](https://edgeangel.co/images/testimonials/mathias-bhg.jpg) Mathias Pestre-Mazieres CEO Blue Horse Group - > An acquisition strategy that perfectly secured our high season. Thanks to fine-tuned management of the Google / Meta complementarity, we were able to scale our volumes with controlled profitability. ![Forge Adour](https://edgeangel.co/assets/clients/forge-adour-icon.png) ![Lydie Castagnet](https://edgeangel.co/images/testimonials/lydie-castagnet.jpg) Lydie Castagnet Marketing & Communication Director Forge Adour - > EdgeAngel is not limited to media buying, they give meaning to numbers. They were able to detect weak signals in our data to transform our acquisition and unlock new performance levers. ![Golf One 64](https://edgeangel.co/assets/clients/golf-one-icon.png) ![Valentine Soulès](https://edgeangel.co/images/testimonials/valentine-soules.jpg) Valentine Soulès E-commerce Manager Golf One 64 Solution ## Capture: the modular Data Platform to activate your Marketing & AI data. Connect your tools to each other and feed your AI and agentic workflows with your data and your business context. Capture augments your existing infrastructure and makes it more efficient: you remain the owner of the tools and the data. [Discover Capture](https://edgeangel.co/en/solutions/capture) [See also Cookie Consent](https://edgeangel.co/en/solutions/cookie-consent) The agency ## An independent firm of senior consultants, founded in 2018. Hubs in Paris, Bordeaux and Barcelona. You know who works on your account, and you talk directly to the consultants who run it. [About the agency](https://edgeangel.co/en/a-propos/agence) [Join us](https://edgeangel.co/en/a-propos/jobs) 2018 founded 3 hubs: Paris, Bordeaux, Barcelona 8 official partnerships Contact ## You leave your details, we get back to you within 24 hours. A first call to understand your context, and tell you what is feasible and under which conditions. 1. Contact details 2. Defining your need 3. Then we schedule a call Your details are used to reply to you on this topic. [Data protection policy](https://edgeangel.co/en/a-propos/politique-de-protection-des-donnes) Or call us directly: [+33 1 84 16 42 20](tel:+33184164220) Paul Schmitt Consulting Director "Our goal is to make your data actionable to generate concrete value, quickly." 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