---
title: "Data Marketing and AI Agency - Consulting Firm | EdgeAngel"
description: "We help mid-market companies, enterprises and SMBs build the data, marketing and agentic AI workflows that generate value."
url: https://edgeangel.co/en
lang: en
---
> Site index for agents, read it before exploring further : https://edgeangel.co/llms.txt
> Canonical HTML page, which also carries the diagrams and visuals : https://edgeangel.co/en
# Data, AI and Marketing Agency
Your decisions, your campaigns, your AI and agentic workflows: it all rests on reliable, enriched data. We help you build it, make the most of it, and **get ahead of the marketing and business challenges coming your way**.
EdgeAngel is an independent data marketing and AI agency, and a consultancy. We work with **marketing**, **IT** and **data** teams, on collecting and activating their data, and on running their campaigns.
[Our clients](https://edgeangel.co/en#clients) [The agency](https://edgeangel.co/en/a-propos/agence)
[Scroll down to our expertise](https://edgeangel.co/en#expertises)
[Book a discovery call](https://edgeangel.co/en#contact)
[Scroll down to our expertise](https://edgeangel.co/en#expertises)
## They trust us
Our expertise
## Our core expertise
### [Data Foundations](https://edgeangel.co/en/data-foundations)
Collect reliable, structured, and privacy-compliant data from your users.
- [Web Tracking](https://edgeangel.co/en/data-foundations/web-tracking)
- [App Tracking](https://edgeangel.co/en/data-foundations/app-tracking)
- [Modern Data Stack & Data Pipelines](https://edgeangel.co/en/data-foundations/modern-data-stack)
- [GDPR, Privacy & Compliance](https://edgeangel.co/en/data-foundations/rgpd-compliance)
[Explore Data Foundations](https://edgeangel.co/en/data-foundations)
### [Marketing Activation & Intelligence](https://edgeangel.co/en/marketing-activation)
Activate your data and maximize your performance with data and AI.
- [Dashboards & Analytics](https://edgeangel.co/en/marketing-activation/data-visualization)
- [Data Activation (CRO & Audiences)](https://edgeangel.co/en/marketing-activation/data-activation-cro-audience)
- [AI Agents & Gen AI](https://edgeangel.co/en/marketing-activation/ai-marketing)
- [Advanced Media Measurement](https://edgeangel.co/en/marketing-activation/advanced-media-measurement)
[Explore Marketing Activation & Intelligence](https://edgeangel.co/en/marketing-activation)
### [Performance Acquisition](https://edgeangel.co/en/performance-acquisition)
Maximize your marketing performance with our advanced acquisition solutions.
- [SEA](https://edgeangel.co/en/performance-acquisition/sea)
- [ChatGPT Ads](https://edgeangel.co/en/performance-acquisition/chatgpt-ads)
- [Social Ads](https://edgeangel.co/en/performance-acquisition/social-ads)
- [SEO & GEO](https://edgeangel.co/en/performance-acquisition/seo-geo)
- [Marketing Studio](https://edgeangel.co/en/performance-acquisition/studio-marketing)
[Explore Performance Acquisition](https://edgeangel.co/en/performance-acquisition)
## The EdgeAngel Difference
01.
### AI, Data & Marketing
Expertise
Essential for driving and optimizing marketing, maximizing performance, and limiting regulatory risks.
02.
### Premium
Consultants
Responsive, proactive with solid and proven expertise in AI & digital marketing data.
03.
### Personalized
Collaboration
EdgeAngel adapts to your organization for a tailor-made and efficient collaboration.
Our publications
## Convictions, client cases and expert notes.
[
What we believe
### Marketing AI in 2026.
The number of AI tools is exploding, and so are the promises. AI produces value when it rests on data that is reliable, structured and governed. Without that base, you automate vagueness.
Read the note](https://edgeangel.co/en/notes/ia-data-marketing)[
Drive-to-store · Single store
### Measuring at the till what Google and Meta really bring to a store
Read the case
+18% incremental sales, measured at the till
](https://edgeangel.co/en/notes/drive-to-store-measurement-tbr)[
Ride-hailing · Mobility
### Steering Google Ads on real margin, with the offline events of each ride
Read the case
+42% margin per completed ride
](https://edgeangel.co/en/notes/from-booked-rides-to-real-margin)
### Latest notes
[All notes](https://edgeangel.co/en/notes)
- [
Ad Measurement May 2026
#### A closer look at Cross-channel Budgeting in Google Analytics
](https://edgeangel.co/en/notes/scenario-planner-google-analytics)
- [
GDPR & Privacy Apr 2026
#### GDPR, CNIL & Analytics: Consent Mode and AI | 2026
](https://edgeangel.co/en/notes/dossier-rgpd-google-analytics-cnil)
- [
Web Tracking Apr 2026
#### Customer Match: Migration to the Data Manager API
](https://edgeangel.co/en/notes/customer-match-data-manager-api-migration)
Partnerships
### Our Official Certifications
Solution
## Capture: the modular Data Platform to activate your Marketing & AI data.
Connect your tools to each other and feed your AI and agentic workflows with your data and your business context. Capture augments your existing infrastructure and makes it more efficient: you remain the owner of the tools and the data.
[Discover Capture](https://edgeangel.co/en/solutions/capture)
[See also Cookie Consent](https://edgeangel.co/en/solutions/cookie-consent)
Testimonials
## What our clients say.
- > Partners since 2018 on our tracking and privacy challenges (Piano, sGTM, GDPR), EdgeAngel combines sharp technical expertise with rigor. An essential extension of our team to secure and accelerate our complex data projects.
 
Cédric Tamboise Group Digital & e-Commerce Director Kiloutou
- > Since 2021, EdgeAngel has been securing our Web & App tracking. Their advanced technical expertise has enabled us to regain full control of our data to effectively drive the evolution of our digital ecosystems.
 
François Charlet Communication and Digital Marketing Citeo
- > With the Capture solution for our reporting and the quality of consultants, our performance reviews have become ultra-clear and relevant. This allows us to manage daily activities and gives us the means to achieve our goals.
 
Mathias Pestre-Mazieres CEO Blue Horse Group
- > An acquisition strategy that perfectly secured our high season. Thanks to fine-tuned management of the Google / Meta complementarity, we were able to scale our volumes with controlled profitability.
 
Lydie Castagnet Marketing & Communication Director Forge Adour
- > EdgeAngel is not limited to media buying, they give meaning to numbers. They were able to detect weak signals in our data to transform our acquisition and unlock new performance levers.
 
Valentine Soulès E-commerce Manager Golf One 64
- > Since the deployment of Capture by EdgeAngel, our SEO team has significantly improved reporting quality and opportunity analysis: the reports are highly performant, with very advanced granularity (+30 million rows in the dataset) and complete team adoption.
 
Karim Elmlih Head of Organic Acquisition – Growth Qonto
The agency
## An independent firm of senior consultants, founded in 2018.
Hubs in Paris, Bordeaux and Barcelona. You know who works on your account, and you talk directly to the consultants who run it.
[About the agency](https://edgeangel.co/en/a-propos/agence) [Join us](https://edgeangel.co/en/a-propos/jobs)
2018
founded
3
hubs: Paris, Bordeaux, Barcelona
8
official partnerships
FAQ
## Frequently asked questions.
### Is EdgeAngel an agency or a consultancy?
We are a consultancy in the sense that we bring frameworks, audits, analyses and recommendations. We work with your stakeholders, marketing, IT, data, DPO, legal, to help you decide. And we give leadership a read on how the market is moving and on what is coming.
We are an agency because we run the work itself, across data, AI and marketing. From implementation through to day to day management.
You can bring us in for one, for the other, or for both.
### What does a data and AI agency actually do, compared with a traditional marketing agency?
We work on the data that feeds marketing, not only on marketing. A media agency runs campaigns with the signals it receives. We work on those signals first: how they are collected, structured, made reliable and usable. Then we put them to work, to activate audiences, measure what drives performance and steer campaigns.
That difference becomes expensive as soon as AI is plugged into it. A model or an agent sitting on faulty collection does not merely repeat the existing error, it creates new ones. It draws conclusions from correlations that are not there, it builds debt into every workflow that relies on it, and it adds noise that has to be untangled later. Nothing in its answer will flag the problem.
The data layer is therefore not a box to tick before moving on to AI. It decides the quality of everything built on top of it.
### Why does tracking matter so much in digital marketing?
Because without it you are steering blind. Tracking means capturing the key data points along your users' journey, on your website and in your app: pages viewed, steps completed, forms, purchases. That is what tells you which campaigns produce results, and what actually drives performance.
This data is not only there to measure after the fact, and that is the part most often overlooked. These are the signals advertising platforms use to target, to optimise your bids and to decide who sees your ads: what you send them determines what they learn. They are also what you base your decisions on, a budget, a channel, an audience.
The stakes rise now that AI connects directly to this data. An agent reading incomplete collection will recommend things that are wrong, with the same confidence as if they were right. That is why we start with collection, before campaigns.
### How can you help us with GDPR compliance?
It is one of our areas of specialisation, and it plays out on three levels.
First, understanding what applies to you: which data you collect, for which purpose, what requires consent and what does not. Many projects stall here, for lack of settling these questions before opening a tool.
Then configuring the CMP, the platform that collects your users' choice. We set it up so your tags fire according to that choice rather than alongside it, which means reworking the tagging plan and not only the banner. We are Didomi partners.
Finally, configuring your tools to keep a usable signal within that framework, Google Consent Mode first of all. Depending on your volumes, it allows you to keep measuring and to model part of the conversions that were declined. This is where compliance and measurement meet instead of working against each other, and it is also the part we most often find misconfigured in the accounts we audit.
### How does an engagement work, and how do you fit alongside an existing team?
We adapt to your organisation, not the other way round. We work as an extension of your teams: you bring us in on the topics we have mastered, to move faster than if you built them in house.
Three formats, which combine and shift along the way:
- a fully delegated engagement, fixed price on a defined scope, from framing to acceptance,
- work embedded in your teams, when the skill exists in house and what you need is capacity or an outside view on a specific topic,
- a consultant made available on a regular basis, to hold a run over time.
An in-house data team therefore changes nothing in the way we work, it changes the split. We take on what your teams do not have the time or the habit of doing, and what we build is documented so they can take it over. Time tracking is shared, so you can see at any point who is working on what.
### Why work with EdgeAngel rather than hiring a data expert or using a freelancer?
It depends what you are looking for, and the three options are not mutually exclusive. An in-house hire builds the skill inside your organisation and keeps it. A freelancer brings sharp expertise on a well-defined topic, often at the best cost. Some of our clients have one, the other, or both, and we work alongside them.
What we bring is of a different nature. You are not bringing in one person, you are bringing in a setup: methods built and corrected by several experts since 2018, tools we have developed including our Capture solution, and several viewpoints on your topic rather than one. When a question falls outside your contact's scope, someone here has already dealt with it elsewhere.
With that comes a continuity that a single set of skills carries with difficulty: leave, a departure or a workload peak does not put your topic on hold. The useful question is therefore not who is best placed, but what you want to keep in house and what you would rather entrust.
Contact
## You leave your details, we get back to you within 24 hours.
A first call to understand your context, and tell you what is feasible and under which conditions.
1. Contact details
2. Defining your need
3. Then we schedule a call
Your details are used to reply to you on this topic. [Data protection policy](https://edgeangel.co/en/a-propos/politique-de-protection-des-donnes)
Or call us directly: [+33 1 84 16 42 20](tel:+33184164220)
Paul Schmitt
Consulting Director
"Our goal is to make your data actionable to generate concrete value, quickly."
[The team](https://edgeangel.co/en/a-propos/agence)
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\nThat difference becomes expensive as soon as AI is plugged into it. A model or an agent sitting on faulty collection does not merely repeat the existing error, it creates new ones. It draws conclusions from correlations that are not there, it builds debt into every workflow that relies on it, and it adds noise that has to be untangled later. Nothing in its answer will flag the problem.
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\nThis data is not only there to measure after the fact, and that is the part most often overlooked. These are the signals advertising platforms use to target, to optimise your bids and to decide who sees your ads: what you send them determines what they learn. They are also what you base your decisions on, a budget, a channel, an audience.
\nThe stakes rise now that AI connects directly to this data. An agent reading incomplete collection will recommend things that are wrong, with the same confidence as if they were right. That is why we start with collection, before campaigns.
"}},{"@type":"Question","name":"How can you help us with GDPR compliance?","acceptedAnswer":{"@type":"Answer","text":"It is one of our areas of specialisation, and it plays out on three levels.
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\nThen configuring the CMP, the platform that collects your users' choice. We set it up so your tags fire according to that choice rather than alongside it, which means reworking the tagging plan and not only the banner. We are Didomi partners.
\nFinally, configuring your tools to keep a usable signal within that framework, Google Consent Mode first of all. Depending on your volumes, it allows you to keep measuring and to model part of the conversions that were declined. This is where compliance and measurement meet instead of working against each other, and it is also the part we most often find misconfigured in the accounts we audit.
"}},{"@type":"Question","name":"How does an engagement work, and how do you fit alongside an existing team?","acceptedAnswer":{"@type":"Answer","text":"We adapt to your organisation, not the other way round. We work as an extension of your teams: you bring us in on the topics we have mastered, to move faster than if you built them in house.
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\n\n- a fully delegated engagement, fixed price on a defined scope, from framing to acceptance,
\n- work embedded in your teams, when the skill exists in house and what you need is capacity or an outside view on a specific topic,
\n- a consultant made available on a regular basis, to hold a run over time.
\n
\nAn in-house data team therefore changes nothing in the way we work, it changes the split. We take on what your teams do not have the time or the habit of doing, and what we build is documented so they can take it over. Time tracking is shared, so you can see at any point who is working on what.
"}},{"@type":"Question","name":"Why work with EdgeAngel rather than hiring a data expert or using a freelancer?","acceptedAnswer":{"@type":"Answer","text":"It depends what you are looking for, and the three options are not mutually exclusive. An in-house hire builds the skill inside your organisation and keeps it. A freelancer brings sharp expertise on a well-defined topic, often at the best cost. Some of our clients have one, the other, or both, and we work alongside them.
\nWhat we bring is of a different nature. You are not bringing in one person, you are bringing in a setup: methods built and corrected by several experts since 2018, tools we have developed including our Capture solution, and several viewpoints on your topic rather than one. When a question falls outside your contact's scope, someone here has already dealt with it elsewhere.
\nWith that comes a continuity that a single set of skills carries with difficulty: leave, a departure or a workload peak does not put your topic on hold. The useful question is therefore not who is best placed, but what you want to keep in house and what you would rather entrust.
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